Alternative fashion Audience in United States

Alternative fashion has an estimated audience of 1,301,344 people in United States. 63.8% are female, 36.2% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Goth subculture, Anime and manga fandom, Dolls Kill, Dungeons & Dragons.

The average Alternative fashion fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Goth subculture, Anime and manga fandom, with strongest over-indexing on Beetlejuice (8.49× the country average). Demographically, the Alternative fashion audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Alternative fashion fans

Demographic split for Alternative fashion audience in United States
MetricValue
Female63.8%
Male36.2%
Average age30.8
Estimated audience size1,301,344

Audience persona

The typical Alternative fashion fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Alternative fashion in United States
RegionReachAffinity
California174,1081.22×
Texas129,4321.16×
Florida88,5161×
New York71,2290.98×
Georgia48,0621.2×
Pennsylvania44,0191×
North Carolina42,8901.1×
Illinois41,8890.97×
Ohio39,6070.99×
Washington35,7031.37×
Virginia34,2591.08×
Michigan32,5650.96×
New Jersey30,7020.93×
Arizona29,5191.11×
Tennessee27,7641.06×
Indiana26,8581.13×
Massachusetts24,5010.96×
Maryland23,7881.06×
Missouri21,7701.04×
Colorado20,0480.98×
Oregon19,4661.3×
South Carolina19,3260.99×
Alabama18,2151×
Minnesota17,4600.94×
Oklahoma17,2921.2×
Louisiana17,0161.01×
Wisconsin16,9990.87×
Kentucky15,3810.94×
Nevada15,0411.2×
Utah13,6441.17×
Connecticut12,7280.98×
Kansas10,3611.01×
Mississippi9,5690.89×
Arkansas9,3510.87×
Iowa9,2820.87×
Nebraska6,8831.05×
New Mexico6,7211.03×
Idaho6,4190.98×
Hawaii6,2721.12×
New Hampshire4,8170.94×
West Virginia4,7400.78×
Maine4,5220.97×
Alaska3,3111.19×
Rhode Island3,2680.79×
South Dakota2,9840.99×
Montana2,8860.8×
Delaware2,8140.78×
Washington, District of Columbia2,7630.71×
North Dakota2,1130.79×
Vermont1,7310.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative fashion audience
BrandAffinityCategory
Beetlejuice8.49×Movies & TV
Goth subculture19.2×Fashion & Accessoires
Anime and manga fandom8.63×Literature
Dolls Kill21.99×Shopping
Dungeons & Dragons11.8×Games
Rick and Morty7.44×Movies & TV
Planet Fitness3.98×Sports
Gothic fashion8.67×Fashion & Accessoires
Superman2.5×Movies & TV
Disneyland Paris10.61×Travel & Leisure
Tim Burton13.97×Movies & TV
International education14.58×Business & Career
Toyota Supra11.68×Cars & Mobility
Diaper bag5.16×Kids & Family
Cyberpunk 207714.55×Games
Manga4×Literature
Teyana Taylor7.03×Movies & TV
Do it yourself (DIY)2.4×Home & Garden
Harry Potter2.53×Movies & TV
Art exhibition4.84×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative fashion audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.39
MindfulnessBALANCE2.32
ExtroversionTHRILL2.28
Early Adopter MentalityPOWER1.83
Pet OwnershipJOY1.7
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Alternative fashion
CountryShare
United States28.1%
United Kingdom13.4%
Germany7.3%

See Alternative fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Alternative fashion have in United States?

Alternative fashion has an estimated audience of 1,301,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative fashion fans?

63.8% of Alternative fashion fans are female, 36.2% are male, with an average age of 30.8 years.

Which brands do Alternative fashion fans like most?

Alternative fashion fans show strongest brand affinity for Beetlejuice (8.49×), Goth subculture (19.2×), and Anime and manga fandom (8.63×) over the country average.

Where do Alternative fashion fans live in United States?

Alternative fashion fans in United States are most concentrated in California (reach 174,108), Texas (reach 129,432), and Florida (reach 88,516). These three regions account for the largest share of the active audience.

What other brands do Alternative fashion fans also like?

Beyond Alternative fashion itself, the audience over-indexes on Goth subculture (19.2×), Anime and manga fandom (8.63×), Dolls Kill (21.99×), and Dungeons & Dragons (11.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.