Rascasse Audience Intelligence

Dungeons & Dragons Audience in United States

A data profile of the people who buy, follow and care about Dungeons & Dragons in United States — modelled from more than twelve digital signal sources. Dungeons & Dragons has an estimated audience of 7,760,951 people in United States.

#21among Video / Board Game in United States#89in Games

The average Dungeons & Dragons fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harmonica, Hair Extensions, Gothic fashion, with strongest over-indexing on Harmonica (18.7× the country average).

Demographically, the Dungeons & Dragons audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dungeons & Dragons fan in United States is more male, around 30.5 years old, with strong Community Orientation tendencies and a notable affinity for Harmonica.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dungeons & Dragons profile in United States.

Audience size
7.8M
in United States
Gender
39.2%♀
60.8% male
Age
30.5
average years
Country rank
#4578
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dungeons & Dragons fans

39.2% are female, 60.8% are male, average age 30.5.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Dungeons & Dragons audience in United States
MetricValue
Female39.2%
Male60.8%
Average age30.5
Estimated audience size7,760,951
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Dungeons & Dragons audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

33.1%

of the worldwide Dungeons & Dragons audience comes from United States.

Worldwide audience distribution share by country for Dungeons & Dragons
CountryShare
United States33.1%
Japan10.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dungeons & Dragons audience in United States is strongest.

Fig. 05

Top regions by affinity

Dungeons & Dragons fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.29×
02Utah~90K1.25×
03Washington~200K1.24×
04Oregon~100K1.19×
05Idaho~50K1.16×
06West Virginia~40K1.11×
07Maine~30K1.09×
08Missouri~100K1.08×
09Wisconsin~100K1.08×
10Kentucky~100K1.08×
11Arizona~200K1.07×
12Oklahoma~90K1.07×
13Arkansas~70K1.06×
14Colorado~100K1.05×
15Indiana~100K1.04×
16Minnesota~100K1.04×
17Kansas~60K1.04×
18Texas~700K1.03×
19New Hampshire~30K1.03×
20Montana~20K1.02×
21Michigan~200K1.01×
22Iowa~60K1.01×
23North Dakota~20K1.01×
24Vermont~10K1.01×
25California~900K1.00×
26Alabama~100K1.00×
27Pennsylvania~300K0.99×
28Illinois~300K0.99×
29Ohio~200K0.99×
30Virginia~200K0.99×
31Massachusetts~200K0.99×
32Nevada~70K0.98×
33Nebraska~40K0.98×
34Tennessee~200K0.97×
35Rhode Island~20K0.96×
36Maryland~100K0.95×
37New Mexico~40K0.95×
38Hawaii~30K0.95×
39New York~400K0.93×
40South Dakota~20K0.93×
41Florida~500K0.89×
42North Carolina~200K0.89×
43Louisiana~90K0.89×
44Delaware~20K0.88×
45Georgia~200K0.87×
46New Jersey~200K0.87×
47South Carolina~100K0.86×
48Mississippi~50K0.83×
49Washington, District of Columbia~20K0.76×
50Connecticut~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Dungeons & Dragons, United States
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dungeons & Dragons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dungeons & Dragons audience
#·InterestCategoryAffinity×
01SanrioBusiness & Career19.83×
02Digital paintingArts & Culture19.47×
03Fairy TailLiterature19.40×
04WebtoonInternet & Social Media19.38×
05HarmonicaMusic & Radio18.70×
06G&L Musical InstrumentsMusic & Radio18.05×
07Gothic fashionFashion & Accessoires16.61×
08Love & Hip Hop: AtlantaMovies & TV16.39×
09Tabletop role-playing gameGames16.30×
10SZA (singer)Music & Radio16.28×
11Princess PollyFashion & Accessoires15.87×
12Zara LarssonMusic & Radio15.77×
13DailymotionMovies & TV14.22×
14Love IslandMovies & TV13.92×
15MLB.comSports13.54×
16Pokémon (video game series)Games13.15×
17EverlaneFashion & Accessoires13.01×
18Hair ExtensionsBeauty & Wellness11.52×
19Sabrina CarpenterMusic & Radio8.77×
20Bass fishingSports8.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dungeons & Dragons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dungeons & Dragons audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.15×
MindfulnessBALANCE1.14×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dungeons & Dragons audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.27×
Quality AwarenessPREMIUM0.32×
Early Adopter MentalityPOWER0.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dungeons & Dragons have in United States?

Dungeons & Dragons has an estimated audience of 7,760,951 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dungeons & Dragons fans?

39.2% of Dungeons & Dragons fans are female, 60.8% are male, with an average age of 30.5 years.

03

Which brands do Dungeons & Dragons fans like most?

Dungeons & Dragons fans show strongest brand affinity for Harmonica (18.7×), Hair Extensions (11.52×), and Gothic fashion (16.61×) over the country average.

04

Where do Dungeons & Dragons fans live in United States?

Dungeons & Dragons fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Dungeons & Dragons fans also like?

Beyond Dungeons & Dragons itself, the audience over-indexes on Hair Extensions (11.52×), Gothic fashion (16.61×), Tabletop role-playing game (16.3×), and Pokémon (video game series) (13.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Dungeons & Dragons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dungeons & Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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