Dungeons & Dragons Audience in United States

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Dungeons & Dragons has an estimated audience of 7,761,013 people in United States. 39.2% are female, 60.8% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Harmonica, Hair Extensions, Gothic fashion, Tabletop role-playing game, Pokémon (video game series).

The average Dungeons & Dragons fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harmonica, Hair Extensions, Gothic fashion, with strongest over-indexing on Harmonica (18.7× the country average). Demographically, the Dungeons & Dragons audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Dungeons & Dragons fans

Demographic split for Dungeons & Dragons audience in United States
MetricValue
Female39.2%
Male60.8%
Average age30.5
Estimated audience size7,761,013

Audience persona

The typical Dungeons & Dragons fan in United States is more male, around 30.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Harmonica.

Top regions in United States

Top regions ranked by reach for Dungeons & Dragons in United States
RegionReachAffinity
California901,9171.06×
Texas700,1511.05×
Florida478,6920.91×
New York423,7020.98×
Illinois267,2281.03×
Pennsylvania257,2010.98×
Ohio239,5191×
Georgia215,9490.9×
North Carolina214,0230.92×
Michigan210,3381.04×
Washington203,3731.31×
Virginia194,5551.03×
New Jersey174,1670.88×
Arizona172,4691.09×
Massachusetts154,8331.01×
Indiana152,8781.08×
Tennessee152,7260.98×
Missouri139,5871.12×
Colorado137,9251.13×
Wisconsin128,1601.1×
Maryland126,9730.95×
Minnesota118,0881.06×
Oregon110,7121.24×
Alabama106,4850.98×
South Carolina102,6170.88×
Kentucky101,6491.04×
Oklahoma92,7961.08×
Utah87,1371.25×
Louisiana86,4510.86×
Nevada74,3270.99×
Arkansas67,3501.05×
Kansas65,0251.06×
Iowa64,1621×
Connecticut57,5650.74×
Mississippi50,4400.79×
Idaho44,8771.15×
West Virginia37,8801.05×
Nebraska37,2160.96×
New Mexico35,3400.91×
Hawaii31,3690.94×
New Hampshire31,0631.02×
Maine29,9651.08×
Rhode Island22,9520.93×
Montana21,2320.99×
Alaska20,1301.21×
Delaware17,7450.83×
Washington, District of Columbia17,5660.75×
South Dakota15,2590.85×
North Dakota15,0410.94×
Vermont12,8940.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dungeons & Dragons audience
BrandAffinityCategory
Harmonica18.7×Music & Radio
Hair Extensions11.52×Beauty & Wellness
Gothic fashion16.61×Fashion & Accessoires
Tabletop role-playing game16.3×Games
Pokémon (video game series)13.15×Games
MLB.com13.54×Sports
Love & Hip Hop: Atlanta16.39×Movies & TV
Princess Polly15.87×Fashion & Accessoires
Digital painting19.47×Arts & Culture
Sabrina Carpenter8.77×Music & Radio
Love Island13.92×Movies & TV
SZA (singer)16.28×Music & Radio
Webtoon19.38×Internet & Social Media
Fairy Tail19.4×Literature
G&L Musical Instruments18.05×Music & Radio
Dailymotion14.22×Movies & TV
Superman3.25×Movies & TV
Everlane13.01×Fashion & Accessoires
Bass fishing8.04×Sports
Sanrio19.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dungeons & Dragons audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
Early Adopter MentalityPOWER1.57
LGBTQ+ IdentityOPEN1.48
Risk AppetiteTHRILL1.48
SustainabilityBALANCE1.32
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Dungeons & Dragons
CountryShare
United States33.1%
Japan10.6%
Germany5.4%

See Dungeons & Dragons audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Dungeons & Dragons have in United States?

Dungeons & Dragons has an estimated audience of 7,761,013 people in United States, concentrated in California and Texas.

What is the gender split and age of Dungeons & Dragons fans?

39.2% of Dungeons & Dragons fans are female, 60.8% are male, with an average age of 30.5 years.

Which brands do Dungeons & Dragons fans like most?

Dungeons & Dragons fans show strongest brand affinity for Harmonica (18.7×), Hair Extensions (11.52×), and Gothic fashion (16.61×) over the country average.

Where do Dungeons & Dragons fans live in United States?

Dungeons & Dragons fans in United States are most concentrated in California (reach 901,917), Texas (reach 700,151), and Florida (reach 478,692). These three regions account for the largest share of the active audience.

What other brands do Dungeons & Dragons fans also like?

Beyond Dungeons & Dragons itself, the audience over-indexes on Hair Extensions (11.52×), Gothic fashion (16.61×), Tabletop role-playing game (16.3×), and Pokémon (video game series) (13.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dungeons & Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.