Rascasse Audience Intelligence

Everlane Target Market in United States

A data profile of the people who buy, follow and care about Everlane in United States — modelled from more than twelve digital signal sources. Everlane has an estimated audience of 8,254,473 people in United States.

#445among Brand in United States#222in Fashion & Accessoires

The average Everlane fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Harry Potter, Kohl's, Fashion Nova, with strongest over-indexing on Harry Potter (2.24× the country average).

Demographically, the Everlane audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Everlane fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Everlane profile in United States.

Audience size
8.3M
in United States
Gender
76.4%♀
23.6% male
Age
34.8
average years
Country rank
#4299
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Everlane

76.4% are female, 23.6% are male, average age 34.8.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Everlane audience in United States
MetricValue
Female76.4%
Male23.6%
Average age34.8
Estimated audience size8,254,473
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Everlane audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Everlane audience comes from United States.

Worldwide audience distribution share by country for Everlane
CountryShare
United States69.0%
Canada6.3%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Everlane audience in United States is strongest.

Fig. 05

Top regions by affinity

Everlane customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K4.80×
02New York~1.5M2.93×
03Massachusetts~400K2.59×
04Washington~400K2.19×
05Vermont~30K2.08×
06California~2M2.02×
07Oregon~200K1.89×
08Maine~40K1.52×
09Virginia~300K1.34×
10Connecticut~100K1.27×
11New Jersey~300K1.26×
12Rhode Island~30K1.19×
13Colorado~200K1.18×
14Maryland~200K1.14×
15New Hampshire~40K1.09×
16Minnesota~100K1.07×
17Pennsylvania~300K1.04×
18Illinois~300K1.04×
19Montana~20K1.03×
20Hawaii~30K0.88×
21Utah~60K0.86×
22Alaska~10K0.81×
23North Carolina~200K0.78×
24Idaho~30K0.76×
25Wisconsin~90K0.75×
26Michigan~200K0.71×
27Texas~500K0.70×
28Delaware~20K0.67×
29New Mexico~30K0.66×
30Georgia~200K0.64×
31Tennessee~100K0.64×
32Ohio~200K0.63×
33Missouri~80K0.60×
34Arizona~100K0.57×
35Nebraska~20K0.57×
36Kansas~40K0.55×
37Iowa~40K0.53×
38Indiana~80K0.52×
39South Carolina~60K0.52×
40Nevada~40K0.52×
41North Dakota~9K0.52×
42South Dakota~9K0.50×
43Arkansas~30K0.48×
44Kentucky~50K0.47×
45Florida~300K0.46×
46West Virginia~20K0.45×
47Louisiana~50K0.44×
48Oklahoma~40K0.43×
49Alabama~50K0.41×
50Mississippi~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Everlane, United States
0.35×1.00×4.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Everlane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Everlane audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires4.95×
02Unique GiftsShopping4.15×
03AritziaFashion & Accessoires4.10×
04Home decorating ideasHome & Garden3.50×
05Boho-chicFashion & Accessoires3.18×
06Diaper bagKids & Family3.06×
07Fashion NovaShopping3.04×
08Home DesignHome & Garden3.02×
09Home Interior DesignHome & Garden2.87×
10H.O.M.E.Home & Garden2.58×
11Healthy habitsHealth2.53×
12Infant clothingKids & Family2.50×
131080iTechnology & Electronics2.38×
14ChildbirthKids & Family2.29×
15Harry PotterMovies & TV2.24×
16NordstromShopping2.24×
17Kohl'sShopping2.14×
18IKEAHome & Garden1.73×
19SephoraShopping1.71×
20Target CorporationShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Everlane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Everlane audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.04×
SustainabilityBALANCE1.51×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Everlane audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.64×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Everlane's target market in United States?

Everlane's target market in United States covers an estimated 8,254,473 people, concentrated in California and New York.

02

What is the gender split and age of Everlane customers?

76.4% of the Everlane audience are female, 23.6% are male, with an average age of 34.8 years.

03

Which brands do Everlane fans like most?

Everlane fans show strongest brand affinity for Harry Potter (2.24×), Kohl's (2.14×), and Fashion Nova (3.04×) over the country average.

04

Where do Everlane fans live in United States?

Everlane fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Everlane fans also like?

Beyond Everlane itself, the audience over-indexes on Kohl's (2.14×), Fashion Nova (3.04×), Home decorating ideas (3.5×), and Nordstrom (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Everlane audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Everlane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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