Everlane Audience in United States

Everlane logo

Everlane has an estimated audience of 8,223,374 people in United States. 76.4% are female, 23.6% are male, average age 34.8. Top regions: California, New York, Texas. Top brand affinities: Harry Potter, Fashion Nova, Kohl's, Yahoo!奇摩名人娛樂, Home decorating ideas.

The average Everlane fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Harry Potter, Fashion Nova, Kohl's, with strongest over-indexing on Harry Potter (2.24× the country average). Demographically, the Everlane audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Everlane fans

Demographic split for Everlane audience in United States
MetricValue
Female76.4%
Male23.6%
Average age34.8
Estimated audience size8,223,374

Audience persona

The typical Everlane fan in United States is more female, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Everlane in United States
RegionReachAffinity
California1,830,9932.02×
New York1,284,4582.8×
Texas516,3240.73×
Massachusetts418,9682.59×
Washington356,4422.16×
Pennsylvania302,7551.09×
Illinois298,1001.09×
New Jersey275,2431.32×
Virginia272,5671.36×
Florida260,5500.47×
North Carolina203,7050.82×
Oregon196,3352.08×
Ohio168,5370.67×
Georgia164,4020.65×
Michigan162,0310.75×
Maryland160,2061.13×
Colorado152,5101.18×
Minnesota129,6991.1×
Tennessee109,5290.66×
Connecticut108,6901.32×
Washington, District of Columbia108,6254.39×
Arizona102,3720.61×
Wisconsin95,7290.77×
Missouri82,3920.62×
Indiana81,6460.54×
Utah66,2020.9×
South Carolina64,9270.52×
Kentucky47,1610.46×
Alabama44,2290.38×
Maine43,4481.47×
Louisiana43,3740.41×
Nevada39,6670.5×
Oklahoma36,6320.4×
New Hampshire35,2401.09×
Iowa34,9590.52×
Kansas34,3320.53×
Idaho31,7700.77×
Hawaii31,1230.88×
Arkansas31,1060.46×
Rhode Island30,9691.18×
Vermont30,4602.11×
New Mexico26,7470.65×
Montana22,3590.98×
Nebraska22,2340.54×
Mississippi18,9980.28×
Delaware14,5640.64×
West Virginia13,9980.37×
Alaska13,6990.78×
South Dakota6,8640.36×
Wyoming6,3570.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Everlane audience
BrandAffinityCategory
Harry Potter2.24×Movies & TV
Fashion Nova3.04×Shopping
Kohl's2.14×Shopping
Yahoo!奇摩名人娛樂2.4×Internet & Social Media
Home decorating ideas3.5×Home & Garden
Nordstrom2.24×Shopping
Aritzia4.1×Fashion & Accessoires
Home Design3.02×Home & Garden
1080i2.38×Technology & Electronics
Unique Gifts4.15×Shopping
Boho-chic3.18×Fashion & Accessoires
Yahoo!ショッピング2.1×
Princess Polly4.95×Fashion & Accessoires
Healthy habits2.53×Health
Diaper bag3.06×Kids & Family
Target Corporation1.6×Shopping
Childbirth2.29×Kids & Family
Home Interior Design2.87×Home & Garden
Infant clothing2.5×Kids & Family
IKEA1.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Everlane audience
TraitClusterScore
SustainabilityBALANCE3.36
Design AffinityPREMIUM2.17
Luxury OrientationPREMIUM2.02
CreativityOPEN1.56
Quality AwarenessPREMIUM1.51
Pet OwnershipJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for Everlane
CountryShare
United States71.0%
Canada6.5%
United Kingdom5.5%

See Everlane audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Everlane have in United States?

Everlane has an estimated audience of 8,223,374 people in United States, concentrated in California and New York.

What is the gender split and age of Everlane fans?

76.4% of Everlane fans are female, 23.6% are male, with an average age of 34.8 years.

Which brands do Everlane fans like most?

Everlane fans show strongest brand affinity for Harry Potter (2.24×), Fashion Nova (3.04×), and Kohl's (2.14×) over the country average.

Where do Everlane fans live in United States?

Everlane fans in United States are most concentrated in California (reach 1,830,993), New York (reach 1,284,458), and Texas (reach 516,324). These three regions account for the largest share of the active audience.

What other brands do Everlane fans also like?

Beyond Everlane itself, the audience over-indexes on Fashion Nova (3.04×), Kohl's (2.14×), Yahoo!奇摩名人娛樂 (2.4×), and Home decorating ideas (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Everlane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.