Rascasse Audience Intelligence

Goth subculture Audience in Germany

A data profile of the people who buy, follow and care about Goth subculture in Germany — modelled from more than twelve digital signal sources. Goth subculture has an estimated audience of 1,118,843 people in Germany.

#2923among Topic in Germany#315in Fashion & Accessoires

The average Goth subculture fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gothic fashion, Harry Potter, Gothic rock, with strongest over-indexing on Gothic fashion (17.79× the country average).

Demographically, the Goth subculture audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goth subculture fan in Germany is more female, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Gothic fashion.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goth subculture profile in Germany.

Audience size
1.1M
in Germany
Gender
56.2%♀
43.8% male
Age
31.1
average years
Country rank
#5908
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goth subculture fans

56.2% are female, 43.8% are male, average age 31.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Goth subculture audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age31.1
Estimated audience size1,118,843
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Goth subculture audience in Germany
Age bracketShare%
16-1943%
20-2921%
30-3916%
40-4914%
50+7%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Goth subculture audience comes from Germany.

Worldwide audience distribution share by country for Goth subculture
CountryShare
United States34.2%
China10.1%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goth subculture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goth subculture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.32×
02Saarland~20K1.21×
03Mecklenburg-Vorpommern~20K1.09×
04Thüringen~30K1.07×
05Sachsen-Anhalt~30K1.03×
06Brandenburg~30K0.99×
07Schleswig-Holstein~40K0.95×
08Hamburg~20K0.95×
09Sachsen~50K0.94×
10Rheinland-Pfalz~50K0.93×
11Berlin~50K0.92×
12Niedersachsen~90K0.86×
13Hessen~70K0.86×
14Baden-Württemberg~100K0.82×
15Bayern~100K0.81×
16Nordrhein-Westfalen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Goth subculture, Germany
0.74×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goth subculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goth subculture audience
#·InterestCategoryAffinity×
01Alternative fashionFashion & Accessoires21.11×
02Gothic fashionFashion & Accessoires17.79×
03MeshMusic & Radio15.77×
04Gothic metalMusic & Radio13.59×
05Gothic rockMusic & Radio12.31×
06Catherine O'HaraMovies & TV7.36×
07BeetlejuiceMovies & TV6.77×
08Death metalMusic & Radio6.43×
09Anime conventionLiterature5.06×
10Anime and manga fandomLiterature4.37×
11KPop Demon HuntersMovies & TV3.68×
12SupermanMovies & TV3.41×
13Harry PotterMovies & TV2.84×
14ReadingLiterature2.09×
15MusicBusiness & Career1.87×
16Consumer electronicsTechnology & Electronics1.69×
17ShoppingShopping1.57×
18dB’sMusic & Radio1.55×
19Food and drinkFood & Beverages1.55×
20Arts and musicArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goth subculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goth subculture audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.61×
MindfulnessBALANCE2.34×
Pet OwnershipJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goth subculture audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Quality AwarenessPREMIUM0.70×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goth subculture have in Germany?

Goth subculture has an estimated audience of 1,118,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Goth subculture fans?

56.2% of Goth subculture fans are female, 43.8% are male, with an average age of 31.1 years.

03

Which brands do Goth subculture fans like most?

Goth subculture fans show strongest brand affinity for Gothic fashion (17.79×), Harry Potter (2.84×), and Gothic rock (12.31×) over the country average.

04

Where do Goth subculture fans live in Germany?

Goth subculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Goth subculture fans also like?

Beyond Goth subculture itself, the audience over-indexes on Harry Potter (2.84×), Gothic rock (12.31×), Beetlejuice (6.77×), and Alternative fashion (21.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Goth subculture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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