Goth subculture Audience in Germany
Goth subculture has an estimated audience of 1,118,843 people in Germany. 56.2% are female, 43.8% are male, average age 31.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gothic fashion, Harry Potter, Beetlejuice, Gothic rock, Alternative fashion.
The average Goth subculture fan in Germany is 31.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gothic fashion, Harry Potter, Beetlejuice, with strongest over-indexing on Gothic fashion (17.79× the country average). Demographically, the Goth subculture audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Goth subculture fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 31.1 |
| Estimated audience size | 1,118,843 |
Audience persona
The typical Goth subculture fan in Germany is more female, around 31.1 years old, with strong Tradition tendencies and a notable affinity for Gothic fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 100,808 | 0.56× |
| Nordrhein-Westfalen | 92,541 | 0.38× |
| Baden-Württemberg | 68,980 | 0.45× |
| Hessen | 45,958 | 0.54× |
| Sachsen | 40,205 | 0.73× |
| Thüringen | 39,440 | 1.38× |
| Niedersachsen | 39,416 | 0.36× |
| Berlin | 39,071 | 0.78× |
| Rheinland-Pfalz | 36,646 | 0.65× |
| Sachsen-Anhalt | 34,519 | 1.19× |
| Brandenburg | 32,414 | 0.93× |
| Mecklenburg-Vorpommern | 31,638 | 1.48× |
| Saarland | 29,953 | 2.18× |
| Schleswig-Holstein | 28,657 | 0.71× |
| Bremen | 27,863 | 2.91× |
| Hamburg | 18,857 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gothic fashion | 17.79× | Fashion & Accessoires |
| Harry Potter | 2.84× | Movies & TV |
| Beetlejuice | 6.77× | Movies & TV |
| Gothic rock | 12.31× | Music & Radio |
| Alternative fashion | 21.11× | Fashion & Accessoires |
| Reading | 2.09× | Literature |
| Gothic metal | 13.59× | Music & Radio |
| Music | 1.87× | Business & Career |
| Superman | 3.41× | Movies & TV |
| Anime convention | 5.06× | Literature |
| Food and drink | 1.55× | Food & Beverages |
| Anime and manga fandom | 4.37× | Literature |
| Euphoria | 2.34× | Movies & TV |
| Consumer electronics | 1.69× | Technology & Electronics |
| Catherine O'Hara | 7.36× | Movies & TV |
| Shopping | 1.57× | Shopping |
| Arts and music | 1.51× | Arts & Culture |
| Death metal | 6.43× | Music & Radio |
| KPop Demon Hunters | 3.68× | Movies & TV |
| Food | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.83 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Sustainability | BALANCE | 1.34 |
| Urban Lifestyle | OPEN | 1.3 |
| Community Orientation | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| China | 10.1% |
| Japan | 5.8% |
See Goth subculture audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Goth subculture have in Germany?
Goth subculture has an estimated audience of 1,118,843 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Goth subculture fans?
56.2% of Goth subculture fans are female, 43.8% are male, with an average age of 31.1 years.
Which brands do Goth subculture fans like most?
Goth subculture fans show strongest brand affinity for Gothic fashion (17.79×), Harry Potter (2.84×), and Beetlejuice (6.77×) over the country average.
Where do Goth subculture fans live in Germany?
Goth subculture fans in Germany are most concentrated in Bayern (reach 100,808), Nordrhein-Westfalen (reach 92,541), and Baden-Württemberg (reach 68,980). These three regions account for the largest share of the active audience.
What other brands do Goth subculture fans also like?
Beyond Goth subculture itself, the audience over-indexes on Harry Potter (2.84×), Beetlejuice (6.77×), Gothic rock (12.31×), and Alternative fashion (21.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.