Shōjo manga Audience in United States
Shōjo manga has an estimated audience of 5,194,426 people in United States. 57.2% are female, 42.8% are male, average age 26.8. Top brand affinities: Natural rubber, Voter registration, Combat sport, Bank account, Product design.
Top brand affinities include Natural rubber, Voter registration, Combat sport, with strongest over-indexing on Natural rubber (6.3× the country average). Demographically, the Shōjo manga audience skews more female with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Shōjo manga fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 26.8 |
| Estimated audience size | 5,194,426 |
Audience persona
The typical Shōjo manga fan in United States is more female, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 6.3× | Cars & Mobility |
| Voter registration | 9.54× | Politics & Society |
| Combat sport | 2.45× | Sports |
| Bank account | 3.75× | Business & Career |
| Product design | 2.26× | Business & Career |
| Pro-Ject | 4.39× | Music & Radio |
| Elsword | 14.15× | Games |
| Stamp collecting | 4.07× | Home & Garden |
| JDSU | 2.51× | Business & Career |
| Tiffany Haddish | 4.03× | Movies & TV |
| UK garage | 4.2× | Music & Radio |
| Home staging | 3.97× | Home & Garden |
| Monogram | 2.88× | Home & Garden |
| Electrolyte | 3.44× | Health |
| Tierra Cali | 5.47× | Travel & Leisure |
| Jaws | 3.87× | Movies & TV |
| Staycation | 2.13× | Home & Garden |
| Racing | 1.65× | Cars & Mobility |
| Jesse Plemons | 2.13× | Movies & TV |
| Edvard Grieg | 15.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.87 |
| Urban Lifestyle | OPEN | 1.67 |
| Pet Ownership | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.48 |
| Travelling | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.1% |
| United States | 12.0% |
| South Korea | 5.4% |
See Shōjo manga audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shōjo manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.