A data profile of the people who buy, follow and care about Shōjo manga in United States — modelled from more than twelve digital signal sources. Shōjo manga has an estimated audience of 5,194,426 people in United States.
Shōjo manga has an estimated audience of 5,194,426 people in United States. 57.2% are female, 42.8% are male, average age 26.8. Top brand affinities: International education, Pokémon, Anime and manga fandom, Disneyland Paris, Tokyo.
Top brand affinities include International education, Pokémon, Anime and manga fandom, with strongest over-indexing on International education (53.68× the country average).
Demographically, the Shōjo manga audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Shōjo manga fan in United States is more female, around 26.8 years old, with strong Community Orientation tendencies and a notable affinity for International education.
The key figures that characterise the Shōjo manga profile in United States.
57.2% are female, 42.8% are male, average age 26.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 26.8 |
| Estimated audience size | 5,194,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 57% | |
| 20-29 | 23% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Shōjo manga audience comes from United States.
| Country | Share |
|---|---|
| Japan | 53.1% |
| United States | 12.0% |
| South Korea | 5.4% |
The strongest cross-interests of the Shōjo manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 53.68× | ||
| 02 | Futurama | Movies & TV | 25.43× | ||
| 03 | Concept art | Arts & Culture | 24.00× | ||
| 04 | Disneyland Paris | Travel & Leisure | 18.37× | ||
| 05 | Dragon Ball | Movies & TV | 16.12× | ||
| 06 | Scarface (1983 film) | Movies & TV | 15.48× | ||
| 07 | Rakuten | Shopping | 14.79× | ||
| 08 | Tokyo | Travel & Leisure | 14.71× | ||
| 09 | Pokémon | Games | 14.20× | ||
| 10 | Portrait painting | Arts & Culture | 13.84× | ||
| 11 | Anime and manga fandom | Literature | 13.65× | ||
| 12 | Graphic novel | Literature | 13.41× | ||
| 13 | My Hero Academia | Literature | 10.65× | ||
| 14 | Digital art | Arts & Culture | 9.03× | ||
| 15 | Watercolor painting | Arts & Culture | 8.61× | ||
| 16 | Crunchyroll | Games | 8.53× | ||
| 17 | Collectible card game | Games | 8.34× | ||
| 18 | Broadway theatre | Travel & Leisure | 8.31× | ||
| 19 | Oil painting | Arts & Culture | 7.77× | ||
| 20 | Abstract art | Arts & Culture | 7.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.17× | |
| Pet Ownership | JOY | 1.99× | |
| Urban Lifestyle | OPEN | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.64× | |
| Career Orientation | POWER | 0.72× | |
| Indulgence | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Shōjo manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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