Shōjo manga Audience in United States
Shōjo manga has an estimated audience of 5,194,426 people in United States. 57.2% are female, 42.8% are male, average age 26.8. Top brand affinities: Anime and manga fandom, Autism Awareness, Diabetes mellitus awareness, Pokémon, Shōnen manga.
Top brand affinities include Anime and manga fandom, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Anime and manga fandom (12.61× the country average). Demographically, the Shōjo manga audience skews more female with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Shōjo manga fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 26.8 |
| Estimated audience size | 5,194,426 |
Audience persona
The typical Shōjo manga fan in United States is more female, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Anime and manga fandom.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime and manga fandom | 12.61× | Literature |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Pokémon | 10.92× | Games |
| Shōnen manga | 15.13× | Literature |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| International education | 22.4× | Business & Career |
| Disneyland Paris | 13.53× | Travel & Leisure |
| Income tax | 13.19× | Business & Career |
| Rakuten | 11.32× | Shopping |
| Planet Fitness | 3.82× | Sports |
| The Legend of Zelda | 9.82× | Games |
| Art exhibition | 6.36× | Arts & Culture |
| Superman | 2.46× | Movies & TV |
| Digital art | 6.38× | Arts & Culture |
| Hello Kitty | 8.93× | Kids & Family |
| Harry Potter | 3.19× | Movies & TV |
| Millie Bobby Brown | 5.78× | Movies & TV |
| Collectible card game | 7.28× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.87 |
| Urban Lifestyle | OPEN | 1.67 |
| Pet Ownership | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.48 |
| Travelling | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.1% |
| United States | 12.0% |
| South Korea | 5.4% |
See Shōjo manga audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shōjo manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.