Xbox Live Target Market in Germany
A data profile of the people who buy, follow and care about Xbox Live in Germany — modelled from more than twelve digital signal sources. Xbox Live has an estimated audience of 504,351 people in Germany.
The average Xbox Live fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include PlayStation Store, PlayStation Portable, Twitch, with strongest over-indexing on PlayStation Store (26.77× the country average).
Demographically, the Xbox Live audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Xbox Live fan in Germany is more male, around 28.8 years old, with strong Risk Appetite tendencies and a notable affinity for PlayStation Store.
At a glance
The key figures that characterise the Xbox Live profile in Germany.
Search interest · 12-month trend
Customer demographics of Xbox Live
23.9% are female, 76.1% are male, average age 28.8.
Gender split
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 28.8 |
| Estimated audience size | 504,351 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Xbox Live audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.6% |
| Brazil | 10.5% |
| United Kingdom | 8.7% |
Geography
Where the Xbox Live audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.20× | |
| 02 | Sachsen | ~30K | 1.13× | |
| 03 | Thüringen | ~10K | 1.13× | |
| 04 | Schleswig-Holstein | ~20K | 1.06× | |
| 05 | Niedersachsen | ~50K | 1.05× | |
| 06 | Brandenburg | ~20K | 1.05× | |
| 07 | Mecklenburg-Vorpommern | ~10K | 1.05× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 09 | Hessen | ~40K | 1.04× | |
| 10 | Saarland | ~6K | 0.97× | |
| 11 | Bremen | ~4K | 0.97× | |
| 12 | Berlin | ~20K | 0.92× | |
| 13 | Bayern | ~70K | 0.90× | |
| 14 | Baden-Württemberg | ~60K | 0.89× | |
| 15 | Hamburg | ~10K | 0.85× | |
| 16 | Rheinland-Pfalz | ~20K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Xbox Live audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayStation Portable | Games | 31.58× | ||
| 02 | PlayStation Store | Games | 26.77× | ||
| 03 | Guardians of the Galaxy (film) | Movies & TV | 9.58× | ||
| 04 | Epic Games | Games | 7.20× | ||
| 05 | Winona Ryder | Movies & TV | 5.43× | ||
| 06 | FIFA (video game series) | Games | 5.41× | ||
| 07 | Action role-playing game | Games | 5.20× | ||
| 08 | Twitch | Games | 4.73× | ||
| 09 | Crunchyroll | Games | 4.73× | ||
| 10 | Xbox | Games | 4.69× | ||
| 11 | Anime convention | Literature | 4.68× | ||
| 12 | EA Sports FC | Games | 4.56× | ||
| 13 | Electronic sports | Sports | 4.50× | ||
| 14 | Steam | Games | 4.38× | ||
| 15 | Mobile game | Games | 4.12× | ||
| 16 | Livemusic | Music & Radio | 3.90× | ||
| 17 | Pokémon | Games | 3.30× | ||
| 18 | Tipico | Games | 2.85× | ||
| 19 | Batman | Movies & TV | 2.20× | ||
| 20 | Video games | Games | 1.90× |
Personality of the Xbox Live audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.64× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Early Adopter Mentality | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.47× | |
| Creativity | OPEN | 0.58× | |
| DIY Mentality | THRILL | 0.61× |
Frequently asked questions
Who is Xbox Live's target market in Germany?
Xbox Live's target market in Germany covers an estimated 504,351 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xbox Live customers?
23.9% of the Xbox Live audience are female, 76.1% are male, with an average age of 28.8 years.
Which brands do Xbox Live fans like most?
Xbox Live fans show strongest brand affinity for PlayStation Store (26.77×), PlayStation Portable (31.58×), and Twitch (4.73×) over the country average.
Where do Xbox Live fans live in Germany?
Xbox Live fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Xbox Live fans also like?
Beyond Xbox Live itself, the audience over-indexes on PlayStation Portable (31.58×), Twitch (4.73×), Epic Games (7.2×), and Mobile game (4.12×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Console audiences in Germany
- Playstation 5 (4,825,449)
- PlayStation (3,526,593)
- Xbox (2,935,579)
- PlayStation 4 (2,063,457)
- PlayStation 3 (1,008,824)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xbox Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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