Xbox Live Audience in Germany
Xbox Live has an estimated audience of 1,150 people in Germany. 23.9% are female, 76.1% are male, average age 28.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, PlayStation Store, Xbox, Car wash, Mobile game.
The average Xbox Live fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, PlayStation Store, Xbox, with strongest over-indexing on Livemusic (4.8× the country average). Demographically, the Xbox Live audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Console
Demographics of Xbox Live fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 28.8 |
| Estimated audience size | 1,150 |
Audience persona
The typical Xbox Live fan in Germany is more male, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,946 | 1.1× |
| Bayern | 75,735 | 0.93× |
| Baden-Württemberg | 62,855 | 0.91× |
| Niedersachsen | 52,573 | 1.07× |
| Hessen | 41,093 | 1.07× |
| Sachsen | 28,597 | 1.16× |
| Berlin | 22,075 | 0.98× |
| Schleswig-Holstein | 19,291 | 1.06× |
| Rheinland-Pfalz | 16,678 | 0.66× |
| Brandenburg | 16,229 | 1.04× |
| Sachsen-Anhalt | 15,533 | 1.19× |
| Thüringen | 14,487 | 1.13× |
| Mecklenburg-Vorpommern | 9,935 | 1.03× |
| Hamburg | 9,704 | 0.85× |
| Saarland | 5,634 | 0.91× |
| Bremen | 3,943 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.8× | Music & Radio |
| PlayStation Store | 12.32× | Games |
| Xbox | 6.91× | Games |
| Car wash | 6.65× | Cars & Mobility |
| Mobile game | 3.7× | Games |
| Batman | 3.05× | Movies & TV |
| Electronic sports | 6.09× | Sports |
| Call of Duty | 4.86× | Games |
| Fortnite | 4.39× | Games |
| PlayStation Portable | 15.3× | Games |
| Twitch | 3.02× | Games |
| UEFA Champions League | 1.98× | Sports |
| FIFA World Cup | 1.9× | Sports |
| Harry Potter | 1.55× | Movies & TV |
| Counter-Strike: Global Offensive | 4.83× | Games |
| Bundesliga | 1.67× | Sports |
| World of Warcraft | 3.82× | Games |
| Anime convention | 3.8× | Literature |
| Google Drive | 3.54× | Technology & Electronics |
| Role-playing games | 3.31× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Patriotism | CONSERVATISM | 1.48 |
| Social Media Usage | JOY | 1.4 |
| Extroversion | THRILL | 1.36 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Brazil | 11.7% |
| United Kingdom | 9.5% |
See Xbox Live audiences in other countries
More Console audiences in Germany
- Playstation 5 (4,900,857)
- PlayStation (3,466,088)
- Xbox (2,931,527)
- PlayStation 4 (2,073,468)
- PlayStation 3 (998,425)
Frequently asked questions
How many fans does Xbox Live have in Germany?
Xbox Live has an estimated audience of 1,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xbox Live fans?
23.9% of Xbox Live fans are female, 76.1% are male, with an average age of 28.8 years.
Which brands do Xbox Live fans like most?
Xbox Live fans show strongest brand affinity for Livemusic (4.8×), PlayStation Store (12.32×), and Xbox (6.91×) over the country average.
Where do Xbox Live fans live in Germany?
Xbox Live fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,946), Bayern (reach 75,735), and Baden-Württemberg (reach 62,855). These three regions account for the largest share of the active audience.
What other brands do Xbox Live fans also like?
Beyond Xbox Live itself, the audience over-indexes on PlayStation Store (12.32×), Xbox (6.91×), Car wash (6.65×), and Mobile game (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xbox Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.