Xbox Game Pass Audience in United States

Xbox Game Pass logo

Xbox Game Pass has an estimated audience of 2,477,279 people in United States. 36.3% are female, 63.7% are male, average age 33.7. Top regions: Texas, California, Florida. Top brand affinities: Lille OSC, Xbox Live, Super Smash Bros. Brawl, PlayStation Store, Xbox.

The average Xbox Game Pass fan in United States is 33.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lille OSC, Xbox Live, Super Smash Bros. Brawl, with strongest over-indexing on Lille OSC (60.27× the country average). Demographically, the Xbox Game Pass audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Xbox Game Pass fans

Demographic split for Xbox Game Pass audience in United States
MetricValue
Female36.3%
Male63.7%
Average age33.7
Estimated audience size2,477,279

Audience persona

The typical Xbox Game Pass fan in United States is more male, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lille OSC.

Top regions in United States

Top regions ranked by reach for Xbox Game Pass in United States
RegionReachAffinity
Texas219,6051.03×
California207,9460.76×
Florida152,6030.91×
New York108,4880.78×
Ohio95,1541.25×
Pennsylvania82,6230.99×
North Carolina78,1431.05×
Georgia77,5091.02×
Illinois77,0750.93×
Michigan71,9961.11×
Tennessee59,9961.21×
Indiana58,0381.28×
Washington56,1941.13×
Arizona55,4751.1×
Virginia54,6440.91×
Missouri50,2271.26×
New Jersey45,4840.72×
Kentucky44,1891.42×
Alabama42,0181.21×
Oklahoma37,5501.37×
South Carolina37,1221×
Colorado35,6970.91×
Maryland35,4530.83×
Wisconsin35,4230.95×
Massachusetts34,6000.71×
Louisiana31,3920.98×
Oregon30,7211.08×
Minnesota30,6980.86×
Arkansas26,9851.32×
Utah24,5801.11×
Kansas24,4621.25×
Nevada23,2780.97×
Iowa21,7691.07×
Mississippi21,0621.03×
Connecticut20,2020.81×
West Virginia16,7851.45×
Idaho14,3401.15×
Nebraska13,2181.06×
New Mexico11,6160.94×
Maine8,4310.95×
New Hampshire8,2400.84×
Rhode Island6,9010.88×
Montana6,1730.9×
South Dakota5,8341.02×
Delaware5,5290.81×
Hawaii5,4880.52×
North Dakota5,1851.02×
Alaska5,0300.95×
Washington, District of Columbia3,9450.53×
Wyoming3,5080.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xbox Game Pass audience
BrandAffinityCategory
Lille OSC60.27×Sports
Xbox Live19.5×Games
Super Smash Bros. Brawl31.66×Games
PlayStation Store14.97×Games
Xbox6.22×Games
GameStop4.64×Games
Monster Hunter9.11×Games
Real Betis23.27×Sports
Final Fantasy XIV12.05×Games
OMG (eSports)26.89×Sports
PlayStation Network11.53×Games
PlayStation Vita18.12×Games
Devil May Cry15.34×Games
Mario Kart11.25×Games
Movies1.51×Movies & TV
UEFA Women's Championship32.82×Sports
Epic Games5.29×Games
PlayStation VR16.77×Games
Polygon (website)11.42×Games
Game consoles2.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xbox Game Pass audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
LGBTQ+ IdentityOPEN1.41
Social Media UsageJOY1.2
Need for SecurityCONSERVATISM1.17
ExtroversionTHRILL1.12
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Xbox Game Pass
CountryShare
United States17.0%
Brazil16.6%
Germany8.2%

See Xbox Game Pass audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Xbox Game Pass have in United States?

Xbox Game Pass has an estimated audience of 2,477,279 people in United States, concentrated in Texas and California.

What is the gender split and age of Xbox Game Pass fans?

36.3% of Xbox Game Pass fans are female, 63.7% are male, with an average age of 33.7 years.

Which brands do Xbox Game Pass fans like most?

Xbox Game Pass fans show strongest brand affinity for Lille OSC (60.27×), Xbox Live (19.5×), and Super Smash Bros. Brawl (31.66×) over the country average.

Where do Xbox Game Pass fans live in United States?

Xbox Game Pass fans in United States are most concentrated in Texas (reach 219,605), California (reach 207,946), and Florida (reach 152,603). These three regions account for the largest share of the active audience.

What other brands do Xbox Game Pass fans also like?

Beyond Xbox Game Pass itself, the audience over-indexes on Xbox Live (19.5×), Super Smash Bros. Brawl (31.66×), PlayStation Store (14.97×), and Xbox (6.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox Game Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.