PlayStation Network Audience in United States

PlayStation Network logo

PlayStation Network has an estimated audience of 3,416,646 people in United States. 26.7% are female, 73.3% are male, average age 28.3. Top regions: Texas, California, Florida. Top brand affinities: Call of Duty, Houston Astros, Grand Theft Auto V, Mobile game, League of Legends.

The average PlayStation Network fan in United States is 28.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Call of Duty, Houston Astros, Grand Theft Auto V, with strongest over-indexing on Call of Duty (9.23× the country average). Demographically, the PlayStation Network audience skews more male with an average age of 28.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of PlayStation Network fans

Demographic split for PlayStation Network audience in United States
MetricValue
Female26.7%
Male73.3%
Average age28.3
Estimated audience size3,416,646

Audience persona

The typical PlayStation Network fan in United States is more male, around 28.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Call of Duty.

Top regions in United States

Top regions ranked by reach for PlayStation Network in United States
RegionReachAffinity
Texas345,6541.18×
California301,1180.8×
Florida197,5020.85×
New York148,4640.78×
Ohio132,5021.26×
Pennsylvania119,2271.04×
Illinois116,9631.03×
North Carolina116,8281.14×
Michigan102,7681.15×
Virginia81,2320.98×
Georgia80,9870.77×
Tennessee78,9431.15×
Indiana78,5461.26×
Louisiana71,7791.63×
Missouri66,8711.21×
New Jersey64,3860.74×
South Carolina61,4401.2×
Kentucky61,2611.43×
Oklahoma56,2171.48×
Washington54,2250.79×
Maryland52,8370.9×
Mississippi52,1531.85×
Alabama51,3571.08×
Colorado51,1860.95×
Wisconsin48,6120.95×
Massachusetts48,3530.72×
Arkansas44,0651.57×
Minnesota40,8820.84×
Arizona37,6720.54×
Iowa32,5821.16×
Oregon32,4750.83×
Nevada32,1530.97×
Kansas31,1301.16×
Connecticut24,8430.72×
Utah24,3300.8×
West Virginia22,2441.4×
New Mexico18,2861.07×
Nebraska17,3351.01×
Idaho16,0830.94×
Maine10,7860.88×
New Hampshire10,5110.78×
Hawaii8,8820.6×
Montana8,3340.88×
Rhode Island8,2920.76×
South Dakota7,8931×
North Dakota7,7981.11×
Delaware7,7860.83×
Wyoming5,6781.12×
Washington, District of Columbia5,5090.54×
Alaska4,2040.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation Network audience
BrandAffinityCategory
Call of Duty9.23×Games
Houston Astros8.62×Sports
Grand Theft Auto V10.83×Games
Mobile game3.68×Games
League of Legends6.68×Games
Electronic sports7.64×Sports
Gaming computer5.52×Technology & Electronics
Computer hardware4.26×Technology & Electronics
The Legend of Zelda7.09×Games
PlayStation Store12.13×Games
GameStop3.93×Games
Comedy club6.07×Movies & TV
Felicity Jones15.01×Movies & TV
Counter-Strike: Global Offensive7.08×Games
Superman1.75×Movies & TV
Xbox Game Pass12.82×Games
Los Angeles Dodgers4.55×Sports
Pokémon3.68×Games
Fortnite4.22×Games
Waterworld14.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation Network audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
Early Adopter MentalityPOWER1.81
Social Media UsageJOY1.19
ExtroversionTHRILL1.16
Pet OwnershipJOY0.97
Sports ActivityPOWER0.97

Worldwide distribution

Worldwide audience distribution share by country for PlayStation Network
CountryShare
United States23.1%
Germany6.8%
Brazil6.2%

See PlayStation Network audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does PlayStation Network have in United States?

PlayStation Network has an estimated audience of 3,416,646 people in United States, concentrated in Texas and California.

What is the gender split and age of PlayStation Network fans?

26.7% of PlayStation Network fans are female, 73.3% are male, with an average age of 28.3 years.

Which brands do PlayStation Network fans like most?

PlayStation Network fans show strongest brand affinity for Call of Duty (9.23×), Houston Astros (8.62×), and Grand Theft Auto V (10.83×) over the country average.

Where do PlayStation Network fans live in United States?

PlayStation Network fans in United States are most concentrated in Texas (reach 345,654), California (reach 301,118), and Florida (reach 197,502). These three regions account for the largest share of the active audience.

What other brands do PlayStation Network fans also like?

Beyond PlayStation Network itself, the audience over-indexes on Houston Astros (8.62×), Grand Theft Auto V (10.83×), Mobile game (3.68×), and League of Legends (6.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.