UEFA Women's Championship Audience in United States
UEFA Women's Championship has an estimated audience of 333,855 people in United States. 33.4% are female, 66.6% are male, average age 37.2. Top regions: New Hampshire, California, Kentucky. Top brand affinities: FIFA Women's World Cup, FC Bayern Munich, Marta (footballer), uefa womens euro, Paris Saint-Germain.
The average UEFA Women's Championship fan in United States is 37.2 years old, more male, and lives primarily in New Hampshire. The audience is concentrated in New Hampshire, California, Kentucky. Top brand affinities include FIFA Women's World Cup, FC Bayern Munich, Marta (footballer), with strongest over-indexing on FIFA Women's World Cup (36.35× the country average). Demographically, the UEFA Women's Championship audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Women's Championship fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 37.2 |
| Estimated audience size | 333,855 |
Audience persona
The typical UEFA Women's Championship fan in United States is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA Women's World Cup.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Hampshire | 8,106 | 6.16× |
| California | 7,067 | 0.19× |
| Kentucky | 5,434 | 1.3× |
| Florida | 5,241 | 0.23× |
| Texas | 5,211 | 0.18× |
| Oklahoma | 4,970 | 1.34× |
| Tennessee | 4,510 | 0.67× |
| South Carolina | 4,478 | 0.89× |
| Indiana | 4,363 | 0.72× |
| Kansas | 4,362 | 1.66× |
| Idaho | 4,361 | 2.6× |
| Georgia | 4,359 | 0.42× |
| New Jersey | 4,266 | 0.5× |
| Missouri | 4,225 | 0.79× |
| Iowa | 4,141 | 1.51× |
| New York | 4,140 | 0.22× |
| North Carolina | 4,057 | 0.4× |
| Ohio | 4,040 | 0.39× |
| Michigan | 4,022 | 0.46× |
| Wisconsin | 4,001 | 0.8× |
| Illinois | 3,958 | 0.36× |
| Arizona | 3,853 | 0.57× |
| Pennsylvania | 3,836 | 0.34× |
| Massachusetts | 3,833 | 0.58× |
| Connecticut | 3,804 | 1.14× |
| Nevada | 3,778 | 1.17× |
| Maine | 3,755 | 3.14× |
| Washington | 3,741 | 0.56× |
| Oregon | 3,730 | 0.97× |
| Utah | 3,707 | 1.24× |
| Virginia | 3,684 | 0.45× |
| Maryland | 3,665 | 0.64× |
| Minnesota | 3,575 | 0.75× |
| Colorado | 3,444 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA Women's World Cup | 36.35× | Sports |
| FC Bayern Munich | 8.21× | Sports |
| Marta (footballer) | 35.16× | Sports |
| uefa womens euro | 71.02× | Sports |
| Paris Saint-Germain | 12.32× | Sports |
| Women's soccer | 15.03× | Sports |
| UEFA European Championship | 24.27× | Sports |
| Reading Rainbow | 25.66× | Movies & TV |
| Frauen-Bundesliga | 34.38× | Sports |
| Real Madrid C.F. | 3.6× | Sports |
| American Montessori Society | 37.52× | Business & Career |
| Alex Morgan | 20.86× | Sports |
| La Liga | 6.72× | Sports |
| Inter Milan | 8.66× | Sports |
| A.C. Milan | 8.16× | Sports |
| Broadcasting of sports events | 5.84× | Movies & TV |
| Serie A | 7.71× | Sports |
| Manchester City F.C. | 5.93× | Sports |
| Bayer 04 Leverkusen (women) | 43.79× | Sports |
| England national football team | 18.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.65 |
| Tradition | CONSERVATISM | 1.34 |
| Spirituality | BALANCE | 1.26 |
| Career Orientation | POWER | 1.21 |
| Travelling | THRILL | 1.1 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Germany | 28.4% |
| Spain | 17.0% |
See UEFA Women's Championship audiences in other countries
- UEFA Women's Championship — Germany
- UEFA Women's Championship — United Kingdom
- UEFA Women's Championship — France
- UEFA Women's Championship — Italy
- UEFA Women's Championship — Spain
- UEFA Women's Championship — Brazil
- UEFA Women's Championship — Japan
- UEFA Women's Championship — South Korea
- UEFA Women's Championship — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does UEFA Women's Championship have in United States?
UEFA Women's Championship has an estimated audience of 333,855 people in United States, concentrated in New Hampshire and California.
What is the gender split and age of UEFA Women's Championship fans?
33.4% of UEFA Women's Championship fans are female, 66.6% are male, with an average age of 37.2 years.
Which brands do UEFA Women's Championship fans like most?
UEFA Women's Championship fans show strongest brand affinity for FIFA Women's World Cup (36.35×), FC Bayern Munich (8.21×), and Marta (footballer) (35.16×) over the country average.
Where do UEFA Women's Championship fans live in United States?
UEFA Women's Championship fans in United States are most concentrated in New Hampshire (reach 8,106), California (reach 7,067), and Kentucky (reach 5,434). These three regions account for the largest share of the active audience.
What other brands do UEFA Women's Championship fans also like?
Beyond UEFA Women's Championship itself, the audience over-indexes on FC Bayern Munich (8.21×), Marta (footballer) (35.16×), uefa womens euro (71.02×), and Paris Saint-Germain (12.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for UEFA Women's Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.