Rascasse Audience Intelligence

UEFA Women's Championship Audience in United States

A data profile of the people who buy, follow and care about UEFA Women's Championship in United States — modelled from more than twelve digital signal sources. UEFA Women's Championship has an estimated audience of 333,778 people in United States.

#486among Soccer in United States#581among Event in United States#4581in Sports

The average UEFA Women's Championship fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, National Women's Soccer League, FIFA Women's World Cup, with strongest over-indexing on FIFA World Cup 2026 (4.49× the country average).

Demographically, the UEFA Women's Championship audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UEFA Women's Championship fan in United States is more male, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Women's Championship profile in United States.

Audience size
334K
in United States
Gender
33.4%♀
66.6% male
Age
37.2
average years
Country rank
#45752
Event in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Women's Championship fans

33.4% are female, 66.6% are male, average age 37.2.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for UEFA Women's Championship audience in United States
MetricValue
Female33.4%
Male66.6%
Average age37.2
Estimated audience size333,778
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the UEFA Women's Championship audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4917%
50+20%
Fig. 04

Worldwide distribution

23.4%

of the worldwide UEFA Women's Championship audience comes from United States.

Worldwide audience distribution share by country for UEFA Women's Championship
CountryShare
Spain24.3%
United States23.4%
Germany18.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Women's Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

UEFA Women's Championship fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K2.06×
02Maine~1K1.24×
03Kansas~3K1.17×
04Idaho~2K1.17×
05Connecticut~4K1.15×
06Kentucky~5K1.12×
07Washington, District of Columbia~1K1.09×
08Iowa~3K1.05×
09Oklahoma~4K1.04×
10Nevada~3K1.04×
11Oregon~4K1.03×
12Utah~3K1.03×
13Hawaii~1K1.02×
14Vermont<1K1.02×
15South Carolina~5K1.01×
16Arkansas~3K1.01×
17New Mexico~2K1.01×
18Nebraska~2K1.00×
19Rhode Island~1K1.00×
20Montana<1K1.00×
21Delaware<1K1.00×
22South Dakota<1K1.00×
23Alaska<1K1.00×
24North Dakota<1K1.00×
25Alabama~5K0.99×
26Louisiana~4K0.99×
27Mississippi~3K0.99×
28West Virginia~2K0.99×
29Wisconsin~5K0.97×
30Maryland~6K0.96×
31Missouri~5K0.96×
32Colorado~5K0.96×
33Virginia~8K0.95×
34Tennessee~6K0.95×
35Indiana~6K0.95×
36Minnesota~5K0.95×
37Arizona~6K0.94×
38Massachusetts~6K0.94×
39New Jersey~8K0.93×
40Washington~6K0.93×
41Michigan~8K0.92×
42North Carolina~9K0.91×
43Pennsylvania~10K0.90×
44Georgia~9K0.90×
45Ohio~9K0.90×
46New York~20K0.89×
47Illinois~10K0.89×
48Florida~20K0.87×
49Texas~20K0.83×
50California~30K0.82×
Fig. 06

Affinity by region

Affinity by region — UEFA Women's Championship, United States
0.82×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Women's Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Women's Championship audience
#·InterestCategoryAffinity×
01uefa womens euroSports71.02×
02American Montessori SocietyBusiness & Career37.52×
03FIFA Women's World CupSports36.35×
04Marta (footballer)Sports35.16×
05Frauen-BundesligaSports34.38×
06Carli LloydSports29.29×
07Reading RainbowMovies & TV25.66×
08UEFA European ChampionshipSports24.27×
09Women's soccerSports15.03×
10National Women's Soccer LeagueSports13.00×
11Trinity RodmanSports13.00×
12Paris Saint-GermainSports12.32×
13FC Bayern MunichSports8.21×
14A.C. MilanSports8.16×
15Serie ASports7.71×
16La LigaSports6.72×
17Manchester City F.C.Sports5.93×
18Broadcasting of sports eventsMovies & TV5.84×
19FIFA World Cup 2026Sports4.49×
20Real Madrid C.F.Sports3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Women's Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Women's Championship audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
Price SensitivityPREMIUM1.19×
MindfulnessBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Women's Championship audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Convenience OrientationPREMIUM0.69×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Women's Championship have in United States?

UEFA Women's Championship has an estimated audience of 333,778 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UEFA Women's Championship fans?

33.4% of UEFA Women's Championship fans are female, 66.6% are male, with an average age of 37.2 years.

03

Which brands do UEFA Women's Championship fans like most?

UEFA Women's Championship fans show strongest brand affinity for FIFA World Cup 2026 (4.49×), National Women's Soccer League (13×), and FIFA Women's World Cup (36.35×) over the country average.

04

Where do UEFA Women's Championship fans live in United States?

UEFA Women's Championship fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Women's Championship fans also like?

Beyond UEFA Women's Championship itself, the audience over-indexes on National Women's Soccer League (13×), FIFA Women's World Cup (36.35×), Marta (footballer) (35.16×), and uefa womens euro (71.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See UEFA Women's Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA Women's Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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