Rascasse Audience Intelligence

Reading Rainbow Audience in United States

A data profile of the people who buy, follow and care about Reading Rainbow in United States — modelled from more than twelve digital signal sources. Reading Rainbow has an estimated audience of 908,304 people in United States.

#487among TV series in United States#2037among Movie / TV Show / Series in United States#4640in Movies & TV

The average Reading Rainbow fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tony Danza, Taron Egerton, Knight Rider (1982 TV series), with strongest over-indexing on Tony Danza (122.6× the country average).

Demographically, the Reading Rainbow audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reading Rainbow fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Tony Danza.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reading Rainbow profile in United States.

Audience size
908K
in United States
Gender
64.6%♀
35.4% male
Age
43.9
average years
Country rank
#25241
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reading Rainbow viewers

64.6% are female, 35.4% are male, average age 43.9.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Reading Rainbow audience in United States
MetricValue
Female64.6%
Male35.4%
Average age43.9
Estimated audience size908,304
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Reading Rainbow audience in United States
Age bracketShare%
16-197%
20-2918%
30-3923%
40-4924%
50+28%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Reading Rainbow audience comes from United States.

Worldwide audience distribution share by country for Reading Rainbow
CountryShare
United States87.7%
Canada5.2%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reading Rainbow audience in United States is strongest.

Fig. 05

Top regions by affinity

Reading Rainbow fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.25×
02Mississippi~9K1.25×
03North Carolina~30K1.24×
04South Carolina~20K1.23×
05Kentucky~10K1.22×
06Georgia~30K1.21×
07Kansas~9K1.20×
08Nebraska~5K1.16×
09Missouri~20K1.15×
10Utah~9K1.12×
11Iowa~8K1.12×
12Alaska~2K1.12×
13Tennessee~20K1.11×
14Wisconsin~10K1.08×
15Ohio~30K1.07×
16Virginia~20K1.07×
17Louisiana~10K1.07×
18Maine~3K1.07×
19Oregon~10K1.06×
20Arkansas~8K1.05×
21Alabama~10K1.02×
22Pennsylvania~30K1.01×
23Washington~20K1.01×
24New Hampshire~4K1.01×
25Indiana~20K0.99×
26Minnesota~10K0.99×
27Idaho~5K0.99×
28Maryland~20K0.98×
29South Dakota~2K0.97×
30Texas~70K0.95×
31Colorado~10K0.95×
32Vermont~2K0.95×
33Michigan~20K0.94×
34Washington, District of Columbia~3K0.94×
35Delaware~2K0.92×
36New Mexico~4K0.91×
37Hawaii~4K0.91×
38Nevada~8K0.89×
39West Virginia~4K0.89×
40Montana~2K0.89×
41California~90K0.88×
42Florida~50K0.88×
43North Dakota~2K0.88×
44Connecticut~8K0.87×
45Rhode Island~2K0.86×
46Arizona~20K0.85×
47Massachusetts~10K0.84×
48Illinois~20K0.79×
49New York~40K0.78×
50New Jersey~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Reading Rainbow, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reading Rainbow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reading Rainbow audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV122.60×
02CannelloniFood & Beverages119.09×
03Knight Rider (1982 TV series)Movies & TV95.31×
04Lost in SpaceMovies & TV76.57×
05Taron EgertonMovies & TV71.11×
06RackspaceTechnology & Electronics63.18×
07ColumboMovies & TV57.42×
08Common Sense MediaPolitics & Society46.53×
09RoseanneMovies & TV39.20×
10Library of CongressLiterature32.39×
11The X-FilesMovies & TV24.92×
1224 (TV series)Movies & TV20.00×
13Ming-Na WenMovies & TV19.74×
14Seth GreenMovies & TV19.42×
15Arrested Development (TV series)Movies & TV18.41×
16Claire'sFashion & Accessoires14.57×
17Everybody Loves RaymondMovies & TV14.18×
18Sam ElliottMovies & TV10.07×
19Wheel of Fortune (U.S. game show)Movies & TV7.64×
20Khan AcademyBusiness & Career7.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reading Rainbow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reading Rainbow audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.56×
Community OrientationOPEN2.03×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reading Rainbow audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Risk AppetiteTHRILL0.80×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reading Rainbow have in United States?

Reading Rainbow has an estimated audience of 908,304 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reading Rainbow viewers?

64.6% of Reading Rainbow fans are female, 35.4% are male, with an average age of 43.9 years.

03

Which brands do Reading Rainbow fans like most?

Reading Rainbow fans show strongest brand affinity for Tony Danza (122.6×), Taron Egerton (71.11×), and Knight Rider (1982 TV series) (95.31×) over the country average.

04

Where do Reading Rainbow fans live in United States?

Reading Rainbow fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Reading Rainbow fans also like?

Beyond Reading Rainbow itself, the audience over-indexes on Taron Egerton (71.11×), Knight Rider (1982 TV series) (95.31×), Lost in Space (76.57×), and Columbo (57.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Reading Rainbow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reading Rainbow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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