Reading Rainbow Audience in United States

Reading Rainbow logo

Reading Rainbow has an estimated audience of 904,546 people in United States. 64.6% are female, 35.4% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Hardik Pandya, The Nice Guys, Morphine (band), Paisley.

The average Reading Rainbow fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Hardik Pandya, The Nice Guys, with strongest over-indexing on The Halal Guys (56.55× the country average). Demographically, the Reading Rainbow audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Reading Rainbow fans

Demographic split for Reading Rainbow audience in United States
MetricValue
Female64.6%
Male35.4%
Average age43.9
Estimated audience size904,546

Audience persona

The typical Reading Rainbow fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Reading Rainbow in United States
RegionReachAffinity
California88,9590.89×
Texas79,7461.03×
Florida56,8540.93×
New York40,5260.8×
North Carolina35,4651.3×
Georgia34,2321.23×
Pennsylvania31,3701.03×
Ohio30,1941.08×
Illinois24,3500.81×
Virginia23,3721.06×
Michigan22,1180.94×
Tennessee20,8801.15×
Washington19,3161.06×
New Jersey18,5580.81×
Missouri17,1781.18×
South Carolina16,4161.21×
Indiana16,3020.99×
Arizona15,9350.86×
Maryland15,6751.01×
Massachusetts14,6330.82×
Wisconsin14,1031.04×
Colorado14,0010.98×
Kentucky13,4481.19×
Alabama13,0391.03×
Oklahoma12,9401.29×
Louisiana12,8361.1×
Minnesota12,6000.97×
Oregon11,3591.1×
Mississippi9,8401.32×
Utah9,4971.17×
Kansas8,6101.21×
Iowa8,3001.11×
Nevada8,1240.93×
Connecticut7,7330.85×
Arkansas7,5351.01×
Nebraska5,2831.16×
Idaho4,4990.99×
New Mexico3,9900.88×
New Hampshire3,5571×
Hawaii3,4850.9×
West Virginia3,3960.81×
Maine3,3351.03×
Washington, District of Columbia2,5580.94×
Rhode Island2,4630.86×
Alaska2,1481.11×
Montana2,0850.83×
Delaware1,9290.77×
South Dakota1,8010.86×
North Dakota1,4750.79×
Vermont1,3810.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reading Rainbow audience
BrandAffinityCategory
The Halal Guys56.55×Food & Beverages
Hardik Pandya64.68×Sports
The Nice Guys25.97×Movies & TV
Morphine (band)20×Music & Radio
Paisley16.21×Fashion & Accessoires
Dog breed1.78×Pets & Animals
Suhr Guitars22.98×Music & Radio
Krasnodar32.6×Travel & Leisure
Historic site4.44×Arts & Culture
Collectable1.62×Kids & Family
Elsword16.34×Games
Gush Katif22.88×Travel & Leisure
Whataburger1.71×Food & Beverages
Saving2.68×Business & Career
Kay Arthur20×Literature
Governor of Michigan6.34×Politics & Society
Israel1.66×Travel & Leisure
Natural rubber1.62×Cars & Mobility
Solo climbing5.16×Sports
Goop3.8×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reading Rainbow audience
TraitClusterScore
PatriotismCONSERVATISM3.32
Community OrientationOPEN2.15
Early Adopter MentalityPOWER1.53
IndividualismJOY1.45
Urban LifestyleOPEN1.43
CreativityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Reading Rainbow
CountryShare
United States87.8%
Canada5.2%
United Kingdom1.7%

See Reading Rainbow audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Reading Rainbow have in United States?

Reading Rainbow has an estimated audience of 904,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Reading Rainbow fans?

64.6% of Reading Rainbow fans are female, 35.4% are male, with an average age of 43.9 years.

Which brands do Reading Rainbow fans like most?

Reading Rainbow fans show strongest brand affinity for The Halal Guys (56.55×), Hardik Pandya (64.68×), and The Nice Guys (25.97×) over the country average.

Where do Reading Rainbow fans live in United States?

Reading Rainbow fans in United States are most concentrated in California (reach 88,959), Texas (reach 79,746), and Florida (reach 56,854). These three regions account for the largest share of the active audience.

What other brands do Reading Rainbow fans also like?

Beyond Reading Rainbow itself, the audience over-indexes on Hardik Pandya (64.68×), The Nice Guys (25.97×), Morphine (band) (20×), and Paisley (16.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reading Rainbow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.