Rascasse Audience Intelligence

Roseanne Audience in United States

A data profile of the people who buy, follow and care about Roseanne in United States — modelled from more than twelve digital signal sources. Roseanne has an estimated audience of 1,379,631 people in United States.

#346among TV series in United States#1290among Movie / TV Show / Series in United States#3188in Movies & TV

The average Roseanne fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malcolm in the Middle, Kristofer Hivju, Scowl, with strongest over-indexing on Malcolm in the Middle (47.25× the country average).

Demographically, the Roseanne audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roseanne fan in United States is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Malcolm in the Middle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roseanne profile in United States.

Audience size
1.4M
in United States
Gender
68.6%♀
31.4% male
Age
41.6
average years
Country rank
#18886
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roseanne viewers

68.6% are female, 31.4% are male, average age 41.6.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Roseanne audience in United States
MetricValue
Female68.6%
Male31.4%
Average age41.6
Estimated audience size1,379,631
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Roseanne audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3923%
40-4924%
50+22%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Roseanne audience comes from United States.

Worldwide audience distribution share by country for Roseanne
CountryShare
United States56.2%
Germany9.5%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roseanne audience in United States is strongest.

Fig. 05

Top regions by affinity

Roseanne fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.76×
02Oklahoma~20K1.50×
03Kentucky~30K1.46×
04Indiana~40K1.41×
05Missouri~30K1.34×
06Ohio~60K1.31×
07Iowa~20K1.29×
08Tennessee~40K1.27×
09Arkansas~20K1.27×
10Michigan~50K1.25×
11New Mexico~9K1.17×
12North Dakota~4K1.17×
13Kansas~10K1.16×
14South Dakota~4K1.16×
15Maine~6K1.13×
16Illinois~50K1.10×
17Wisconsin~20K1.10×
18Pennsylvania~50K1.09×
19Wyoming~2K1.05×
20Nebraska~8K1.04×
21Idaho~8K1.03×
22Alabama~20K1.01×
23Montana~4K1.01×
24Oregon~20K0.99×
25Arizona~30K0.97×
26New Hampshire~6K0.97×
27Mississippi~10K0.95×
28Louisiana~20K0.93×
29Alaska~3K0.93×
30South Carolina~20K0.91×
31Texas~100K0.89×
32North Carolina~40K0.89×
33Vermont~2K0.89×
34Minnesota~20K0.87×
35Rhode Island~4K0.87×
36Delaware~3K0.86×
37Washington~30K0.85×
38Nevada~10K0.82×
39Colorado~20K0.81×
40Virginia~30K0.79×
41Connecticut~10K0.79×
42Georgia~40K0.78×
43Utah~10K0.77×
44Maryland~20K0.76×
45New York~60K0.74×
46Florida~70K0.73×
47California~100K0.70×
48New Jersey~30K0.70×
49Massachusetts~20K0.70×
50Hawaii~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Roseanne, United States
0.64×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roseanne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roseanne audience
#·InterestCategoryAffinity×
01Kristofer HivjuMovies & TV161.02×
02Night CourtMovies & TV96.22×
03My Three SonsMovies & TV93.72×
04Raising ArizonaMovies & TV90.22×
05ScowlMusic & Radio89.72×
06InitiateMusic & Radio89.72×
07Get SmartMovies & TV84.84×
08The King of QueensMovies & TV68.32×
09Ally McBealMovies & TV66.35×
10Who's the Boss?Movies & TV63.04×
11Rake (Australian TV series)Movies & TV60.77×
12ALF (TV series)Movies & TV57.82×
13Rowan AtkinsonMovies & TV57.74×
14Tony DanzaMovies & TV53.95×
15IFC (U.S. TV network)Movies & TV51.86×
16Malcolm in the MiddleMovies & TV47.25×
17Fuller House (TV series)Movies & TV43.79×
18John GoodmanMovies & TV38.66×
19Two and a Half MenMovies & TV31.48×
20Dallas (1978 TV series)Movies & TV24.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roseanne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roseanne audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
SpiritualityBALANCE1.38×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roseanne audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.04×
SustainabilityBALANCE1.07×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roseanne have in United States?

Roseanne has an estimated audience of 1,379,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roseanne viewers?

68.6% of Roseanne fans are female, 31.4% are male, with an average age of 41.6 years.

03

Which brands do Roseanne fans like most?

Roseanne fans show strongest brand affinity for Malcolm in the Middle (47.25×), Kristofer Hivju (161.02×), and Scowl (89.72×) over the country average.

04

Where do Roseanne fans live in United States?

Roseanne fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Roseanne fans also like?

Beyond Roseanne itself, the audience over-indexes on Kristofer Hivju (161.02×), Scowl (89.72×), Initiate (89.72×), and Night Court (96.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roseanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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