Rascasse Audience Intelligence

Rowan Atkinson Audience in United States

A data profile of the people who buy, follow and care about Rowan Atkinson in United States — modelled from more than twelve digital signal sources. Rowan Atkinson has an estimated audience of 2,110,387 people in United States.

The average Rowan Atkinson fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alison Brie, Jay Baruchel, Luke Wilson, with strongest over-indexing on Alison Brie (141.7× the country average).

Demographically, the Rowan Atkinson audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rowan Atkinson fan in United States is balanced, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Alison Brie.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rowan Atkinson profile in United States.

Audience size
2.1M
in United States
Gender
51.1%
48.9% male
Age
35.2
average years
Country rank
#13661
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rowan Atkinson fans

51.1% are female, 48.9% are male, average age 35.2.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Rowan Atkinson audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.2
Estimated audience size2,110,387
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Rowan Atkinson audience in United States
Age bracketShare%
16-1926%
20-2927%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Rowan Atkinson audience comes from United States.

Worldwide audience distribution share by country for Rowan Atkinson
CountryShare
United States13.9%
United Kingdom11.7%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rowan Atkinson audience in United States is strongest.

Fig. 05

Top regions by affinity

Rowan Atkinson fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K1.19×
02Alaska~5K1.18×
03Oregon~30K1.14×
04California~300K1.13×
05Utah~20K1.13×
06New Jersey~60K1.12×
07Texas~200K1.11×
08Arizona~50K1.11×
09Maine~8K1.11×
10Illinois~70K1.09×
11Idaho~10K1.08×
12New York~100K1.06×
13Virginia~50K1.06×
14Massachusetts~40K1.06×
15Maryland~40K1.05×
16New Mexico~10K1.05×
17Pennsylvania~70K1.04×
18Florida~100K1.02×
19Michigan~50K1.02×
20Ohio~60K1.01×
21Indiana~40K1.01×
22Connecticut~20K1.01×
23New Hampshire~8K1.01×
24Vermont~4K1.01×
25Rhode Island~7K1.00×
26Kentucky~30K0.99×
27Oklahoma~20K0.99×
28Nevada~20K0.98×
29Kansas~20K0.98×
30Missouri~30K0.97×
31Wisconsin~30K0.97×
32Georgia~60K0.96×
33North Carolina~60K0.96×
34Minnesota~30K0.96×
35Arkansas~20K0.96×
36Montana~5K0.96×
37Tennessee~40K0.95×
38Colorado~30K0.95×
39North Dakota~4K0.95×
40Nebraska~10K0.94×
41West Virginia~9K0.94×
42Iowa~20K0.92×
43Hawaii~8K0.91×
44South Carolina~30K0.90×
45South Dakota~4K0.90×
46Alabama~30K0.89×
47Delaware~5K0.87×
48Mississippi~10K0.86×
49Louisiana~20K0.84×
50Washington, District of Columbia~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Rowan Atkinson, United States
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rowan Atkinson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rowan Atkinson audience
#·InterestCategoryAffinity×
01Jay BaruchelMovies & TV256.36×
02Chris O'DowdMovies & TV232.48×
03Rake (Australian TV series)Movies & TV159.26×
04Alison BrieMovies & TV141.70×
05Luke WilsonMovies & TV137.71×
06Steve CooganMovies & TV126.88×
07Tim MeadowsMovies & TV124.98×
08Rob RiggleMovies & TV100.43×
09Isla FisherMovies & TV97.12×
10Vince VaughnMovies & TV95.04×
11Megan MullallyMovies & TV88.32×
12Danny McBrideMovies & TV78.24×
13Leslie MannMovies & TV77.78×
14Will ArnettMovies & TV76.40×
15Elizabeth BanksMovies & TV62.16×
16Eugene LevyMovies & TV55.21×
17Seth GreenMovies & TV52.87×
18Bill HaderMovies & TV52.57×
19Jason SegelMovies & TV51.49×
20Christina ApplegateMovies & TV33.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rowan Atkinson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rowan Atkinson audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
SpiritualityBALANCE1.29×
ExtroversionTHRILL1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rowan Atkinson audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.97×
Sports ActivityPOWER0.99×
MindfulnessBALANCE1.01×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Rowan Atkinson have in United States?

Rowan Atkinson has an estimated audience of 2,110,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rowan Atkinson fans?

51.1% of Rowan Atkinson fans are female, 48.9% are male, with an average age of 35.2 years.

03

Which brands do Rowan Atkinson fans like most?

Rowan Atkinson fans show strongest brand affinity for Alison Brie (141.7×), Jay Baruchel (256.36×), and Luke Wilson (137.71×) over the country average.

04

Where do Rowan Atkinson fans live in United States?

Rowan Atkinson fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rowan Atkinson fans also like?

Beyond Rowan Atkinson itself, the audience over-indexes on Jay Baruchel (256.36×), Luke Wilson (137.71×), Isla Fisher (97.12×), and Vince Vaughn (95.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rowan Atkinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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