Rascasse Audience Intelligence

Initiate Audience in United States

A data profile of the people who buy, follow and care about Initiate in United States — modelled from more than twelve digital signal sources. Initiate has an estimated audience of 1,088,078 people in United States.

#53among Punk in United States#4916among Person in United States#2860in Music & Radio

The average Initiate fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monty Python and the Holy Grail, John Cleese, Monty Python, with strongest over-indexing on Monty Python and the Holy Grail (198.64× the country average).

Demographically, the Initiate audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Initiate fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Monty Python and the Holy Grail.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Initiate profile in United States.

Audience size
1.1M
in United States
Gender
59.0%♀
41.0% male
Age
43.1
average years
Country rank
#22363
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Initiate fans

59.0% are female, 41.0% are male, average age 43.1.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Initiate audience in United States
MetricValue
Female59.0%
Male41.0%
Average age43.1
Estimated audience size1,088,078
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Initiate audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4924%
50+28%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Initiate audience comes from United States.

Worldwide audience distribution share by country for Initiate
CountryShare
United States34.6%
India29.2%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Initiate audience in United States is strongest.

Fig. 05

Top regions by affinity

Initiate fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.36×
02Georgia~50K1.28×
03Virginia~40K1.23×
04Arkansas~10K1.22×
05Louisiana~20K1.21×
06North Carolina~50K1.18×
07Alabama~20K1.17×
08Maryland~30K1.16×
09Tennessee~30K1.11×
10Oklahoma~20K1.11×
11South Carolina~20K1.09×
12Texas~100K1.06×
13Missouri~20K1.06×
14Kentucky~20K1.06×
15Kansas~10K1.06×
16Michigan~40K1.03×
17Illinois~50K1.02×
18New Mexico~7K1.02×
19Washington, District of Columbia~4K1.02×
20Ohio~40K1.01×
21Indiana~30K1.01×
22Delaware~4K1.01×
23Alaska~3K1.01×
24California~100K0.99×
25Arizona~30K0.99×
26Pennsylvania~50K0.98×
27Iowa~10K0.98×
28West Virginia~6K0.98×
29South Dakota~3K0.98×
30North Dakota~3K0.97×
31Nebraska~7K0.96×
32Florida~90K0.95×
33New York~70K0.94×
34Nevada~10K0.94×
35Wisconsin~20K0.93×
36Hawaii~5K0.93×
37Maine~5K0.93×
38Montana~4K0.93×
39Oregon~10K0.92×
40Washington~20K0.91×
41Connecticut~10K0.91×
42Idaho~6K0.91×
43Minnesota~20K0.90×
44New Jersey~30K0.89×
45Vermont~2K0.89×
46Utah~10K0.86×
47New Hampshire~5K0.86×
48Rhode Island~4K0.86×
49Massachusetts~20K0.82×
50Colorado~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Initiate, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Initiate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Initiate audience
#·InterestCategoryAffinity×
01Monty Python and the Holy GrailMovies & TV198.64×
02John CleeseMovies & TV171.18×
03Monty PythonMovies & TV116.90×
04The IT CrowdMovies & TV99.37×
05RoseanneMovies & TV89.72×
06Jack WhitehallMovies & TV89.03×
07University of St AndrewsBusiness & Career48.64×
08Rowan AtkinsonMovies & TV46.54×
09Jimmy CarrMovies & TV36.39×
10The Goldbergs (TV series)Movies & TV34.37×
11Wham!Music & Radio24.29×
12Everybody Loves RaymondMovies & TV23.80×
13Mr. BeanMovies & TV22.52×
14Isla FisherMovies & TV20.00×
15Neve CampbellMovies & TV20.00×
16Sarah SilvermanMovies & TV17.36×
17Katee SackhoffMovies & TV17.30×
18SpaceballsMovies & TV16.21×
19Toni ColletteMovies & TV14.23×
20Jack NicholsonMovies & TV10.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Initiate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Initiate audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.89×
Convenience OrientationPREMIUM1.68×
SustainabilityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Initiate audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
MindfulnessBALANCE0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Initiate have in United States?

Initiate has an estimated audience of 1,088,078 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Initiate fans?

59.0% of Initiate fans are female, 41.0% are male, with an average age of 43.1 years.

03

Which brands do Initiate fans like most?

Initiate fans show strongest brand affinity for Monty Python and the Holy Grail (198.64×), John Cleese (171.18×), and Monty Python (116.9×) over the country average.

04

Where do Initiate fans live in United States?

Initiate fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Initiate fans also like?

Beyond Initiate itself, the audience over-indexes on John Cleese (171.18×), Monty Python (116.9×), Roseanne (89.72×), and Jack Whitehall (89.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Initiate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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