Initiate Audience in United States
Initiate has an estimated audience of 1,361,860 people in United States. 59.0% are female, 41.0% are male, average age 43.1. Top brand affinities: Tezz, Gombe State University, The Devil's Rejects, Dog breed, Cambrai.
Top brand affinities include Tezz, Gombe State University, The Devil's Rejects, with strongest over-indexing on Tezz (20× the country average). Demographically, the Initiate audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Initiate fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.1 |
| Estimated audience size | 1,361,860 |
Audience persona
The typical Initiate fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Tezz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tezz | 20× | Movies & TV |
| Gombe State University | 304.69× | Business & Career |
| The Devil's Rejects | 20× | Movies & TV |
| Dog breed | 2.1× | Pets & Animals |
| Cambrai | 119.4× | Travel & Leisure |
| Winemaking | 5.28× | Food & Beverages |
| Algebra | 14.61× | Business & Career |
| Ross County F.C. | 42.13× | Sports |
| Home staging | 5.45× | Home & Garden |
| Somerset, Kentucky | 20× | Travel & Leisure |
| Kasik | 10.01× | Travel & Leisure |
| Kielbasa | 12.04× | Food & Beverages |
| JDSU | 2.01× | Business & Career |
| Gujan-Mestras | 129.7× | Travel & Leisure |
| Home Delivery | 1.86× | Food & Beverages |
| 3D printing | 1.51× | Technology & Electronics |
| Hocus Pocus | 2.46× | Movies & TV |
| edureka | 17.86× | Business & Career |
| Jeep Grand Cherokee (WJ) | 3.04× | Cars & Mobility |
| Atkins diet | 2.54× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.66 |
| Early Adopter Mentality | POWER | 1.54 |
| Individualism | JOY | 1.35 |
| Travelling | THRILL | 1.34 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| India | 23.8% |
| Japan | 8.2% |
See Initiate audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Initiate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.