Initiate Audience in United States
Initiate has an estimated audience of 1,361,860 people in United States. 59.0% are female, 41.0% are male, average age 43.1. Top brand affinities: Monty Python and the Holy Grail, The IT Crowd, John Cleese, Monty Python, Roseanne.
Top brand affinities include Monty Python and the Holy Grail, The IT Crowd, John Cleese, with strongest over-indexing on Monty Python and the Holy Grail (239.9× the country average). Demographically, the Initiate audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Initiate fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.1 |
| Estimated audience size | 1,361,860 |
Audience persona
The typical Initiate fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Monty Python and the Holy Grail.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monty Python and the Holy Grail | 239.9× | Movies & TV |
| The IT Crowd | 304.69× | Movies & TV |
| John Cleese | 183.33× | Movies & TV |
| Monty Python | 129.7× | Movies & TV |
| Roseanne | 86.56× | Movies & TV |
| Jack Whitehall | 119.4× | Movies & TV |
| Rowan Atkinson | 48.72× | Movies & TV |
| Jimmy Carr | 53.83× | Movies & TV |
| The Goldbergs (TV series) | 33.4× | Movies & TV |
| Damon Albarn | 37.65× | Music & Radio |
| Neve Campbell | 20× | Movies & TV |
| University of St Andrews | 50.93× | Business & Career |
| Sarah Silverman | 20.15× | Movies & TV |
| Spaceballs | 19.88× | Movies & TV |
| Tanger Outlets | 20× | Fashion & Accessoires |
| Mr. Bean | 15.56× | Movies & TV |
| Everybody Loves Raymond | 15.49× | Movies & TV |
| Jack Nicholson | 11× | Movies & TV |
| Dumb and Dumber | 13.8× | Movies & TV |
| Isla Fisher | 12.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.66 |
| Early Adopter Mentality | POWER | 1.54 |
| Individualism | JOY | 1.35 |
| Travelling | THRILL | 1.34 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| India | 23.8% |
| Japan | 8.2% |
See Initiate audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Initiate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.