Rascasse Audience Intelligence

Mr. Bean Audience in United States

A data profile of the people who buy, follow and care about Mr. Bean in United States — modelled from more than twelve digital signal sources. Mr. Bean has an estimated audience of 3,222,776 people in United States.

#19among Comedy in United States#423among Movie / TV Show / Series in United States#1222in Movies & TV

The average Mr. Bean fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rowan Atkinson, Rake (Australian TV series), Crucial Memory, with strongest over-indexing on Rowan Atkinson (90.24× the country average).

Demographically, the Mr. Bean audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mr. Bean fan in United States is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Rowan Atkinson.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Bean profile in United States.

Audience size
3.2M
in United States
Gender
35.5%♀
64.5% male
Age
36.8
average years
Country rank
#9676
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mr. Bean viewers

35.5% are female, 64.5% are male, average age 36.8.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Mr. Bean audience in United States
MetricValue
Female35.5%
Male64.5%
Average age36.8
Estimated audience size3,222,776
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Mr. Bean audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4916%
50+19%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Mr. Bean audience comes from United States.

Worldwide audience distribution share by country for Mr. Bean
CountryShare
United States14.3%
India8.1%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Bean audience in United States is strongest.

Fig. 05

Top regions by affinity

Mr. Bean fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.25×
02Arizona~80K1.22×
03Florida~300K1.19×
04California~400K1.17×
05Alabama~50K1.14×
06Alaska~8K1.12×
07New Jersey~90K1.11×
08Kentucky~40K1.10×
09Utah~30K1.09×
10Iowa~30K1.09×
11Oklahoma~40K1.08×
12New York~200K1.07×
13Georgia~100K1.07×
14Washington~70K1.07×
15Nevada~30K1.05×
16Louisiana~40K1.04×
17Arkansas~30K1.04×
18Connecticut~30K1.03×
19Pennsylvania~100K1.02×
20North Carolina~100K1.02×
21Virginia~80K1.02×
22Massachusetts~70K1.02×
23Indiana~60K1.02×
24Illinois~100K1.01×
25Ohio~100K1.01×
26New Mexico~20K1.01×
27Mississippi~30K1.00×
28Rhode Island~10K1.00×
29Michigan~80K0.99×
30Tennessee~60K0.99×
31Maryland~60K0.99×
32West Virginia~10K0.98×
33Kansas~20K0.97×
34Nebraska~20K0.97×
35South Carolina~50K0.95×
36Oregon~40K0.95×
37Idaho~20K0.95×
38Missouri~50K0.94×
39Hawaii~10K0.94×
40South Dakota~7K0.93×
41North Dakota~6K0.93×
42Colorado~50K0.91×
43New Hampshire~10K0.90×
44Maine~10K0.89×
45Delaware~8K0.89×
46Wisconsin~40K0.88×
47Minnesota~40K0.88×
48Washington, District of Columbia~8K0.84×
49Montana~7K0.82×
50Vermont~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Mr. Bean, United States
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Bean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Bean audience
#·InterestCategoryAffinity×
01Rowan AtkinsonMovies & TV90.24×
02Crucial MemoryTechnology & Electronics73.31×
03EmmerdaleMovies & TV54.23×
04An American in Paris (film)Movies & TV46.60×
05Rake (Australian TV series)Movies & TV45.19×
06Comic ReliefBusiness & Career30.42×
07Toby JonesMovies & TV25.41×
08ScowlMusic & Radio22.52×
09InitiateMusic & Radio22.52×
10Mr. Bean (animated TV series)Movies & TV21.58×
11The Girlfriend ExperienceMovies & TV20.02×
12School of RockMovies & TV18.70×
13HeathersMovies & TV14.16×
14Alison BrieMovies & TV11.93×
15Phineas and FerbMovies & TV10.95×
16Robert PattinsonMovies & TV9.21×
17One Tree Hill (TV series)Movies & TV8.99×
18Guillermo del ToroMovies & TV8.19×
19Fantasy moviesMovies & TV2.54×
20FIFA World Cup 2026Sports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Bean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Bean audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.09×
Social Media UsageJOY1.04×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Bean audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.72×
IndulgenceJOY0.74×
IndividualismJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mr. Bean have in United States?

Mr. Bean has an estimated audience of 3,222,776 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mr. Bean viewers?

35.5% of Mr. Bean fans are female, 64.5% are male, with an average age of 36.8 years.

03

Which brands do Mr. Bean fans like most?

Mr. Bean fans show strongest brand affinity for Rowan Atkinson (90.24×), Rake (Australian TV series) (45.19×), and Crucial Memory (73.31×) over the country average.

04

Where do Mr. Bean fans live in United States?

Mr. Bean fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Bean fans also like?

Beyond Mr. Bean itself, the audience over-indexes on Rake (Australian TV series) (45.19×), Crucial Memory (73.31×), Mr. Bean (animated TV series) (21.58×), and School of Rock (18.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Mr. Bean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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