Fantasy movies Audience in United States

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Fantasy movies has an estimated audience of 37,812,202 people in United States. 53.8% are female, 46.2% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Raven (comics), It (novel), Tabletop role-playing game, Wonder Woman.

The average Fantasy movies fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Raven (comics), It (novel), with strongest over-indexing on Warriors (novel series) (2.86× the country average). Demographically, the Fantasy movies audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Fantasy movies fans

Demographic split for Fantasy movies audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.1
Estimated audience size37,812,202

Audience persona

The typical Fantasy movies fan in United States is balanced, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Fantasy movies in United States
RegionReachAffinity
California4,371,3531.05×
Texas3,265,2151×
Florida2,277,8330.89×
New York1,974,4590.93×
Illinois1,260,0401×
Georgia1,197,0231.03×
North Carolina1,189,6921.05×
Pennsylvania1,173,4630.92×
Ohio1,140,1120.98×
Michigan963,1340.97×
Washington959,0301.26×
Virginia907,2840.99×
Tennessee777,8741.03×
Indiana757,0851.1×
Arizona731,5660.95×
New Jersey723,1360.75×
Colorado691,1541.16×
Missouri675,2671.11×
Massachusetts670,8220.9×
Maryland587,6420.9×
Oregon573,4321.32×
Wisconsin569,7391×
Oklahoma560,9331.34×
South Carolina546,7550.96×
Kentucky536,5661.13×
Minnesota528,8350.98×
Louisiana505,6501.04×
Alabama485,6630.92×
Utah443,8831.31×
Connecticut361,1740.95×
Nevada352,6930.96×
Arkansas347,0941.11×
Mississippi331,8711.07×
Kansas325,5271.09×
Iowa278,4620.89×
Idaho224,2511.18×
New Mexico211,9031.12×
Nebraska183,8760.97×
West Virginia161,8940.92×
Hawaii148,3070.91×
New Hampshire133,3940.9×
Maine132,6910.98×
Montana123,5031.18×
Rhode Island99,0830.82×
Washington, District of Columbia89,6950.79×
Alaska82,0221.01×
Delaware76,3100.73×
South Dakota71,6440.82×
North Dakota64,5520.83×
Vermont61,3960.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fantasy movies audience
BrandAffinityCategory
Warriors (novel series)2.86×Literature
Raven (comics)1.88×Literature
It (novel)2.6×Literature
Tabletop role-playing game1.92×Games
Wonder Woman1.58×Movies & TV
Fantastic Four1.71×Literature
How to Train Your Dragon (film)1.6×Movies & TV
Finn Wolfhard1.79×Movies & TV
Supergirl1.51×Movies & TV
Collectible card game1.53×Games
Yoda1.62×Movies & TV
Guardians of the Galaxy (2008 team)2.09×Movies & TV
Macaulay Culkin1.55×Movies & TV
Miniature wargaming1.76×Games
New-adult fiction1.62×Literature
Mandalorian1.79×Movies & TV
Hogwarts1.56×Literature
Dragon Ball (anime)2.17×Movies & TV
Webtoon1.92×Internet & Social Media
Mae Martin1.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fantasy movies audience
TraitClusterScore
Luxury OrientationPREMIUM1.28
Risk AppetiteTHRILL1.27
LGBTQ+ IdentityOPEN1.26
ExtroversionTHRILL1.26
Early Adopter MentalityPOWER1.15
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Fantasy movies
CountryShare
United States20.5%
Italy6.8%
Japan4.2%

See Fantasy movies audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Fantasy movies have in United States?

Fantasy movies has an estimated audience of 37,812,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Fantasy movies fans?

53.8% of Fantasy movies fans are female, 46.2% are male, with an average age of 36.1 years.

Which brands do Fantasy movies fans like most?

Fantasy movies fans show strongest brand affinity for Warriors (novel series) (2.86×), Raven (comics) (1.88×), and It (novel) (2.6×) over the country average.

Where do Fantasy movies fans live in United States?

Fantasy movies fans in United States are most concentrated in California (reach 4,371,353), Texas (reach 3,265,215), and Florida (reach 2,277,833). These three regions account for the largest share of the active audience.

What other brands do Fantasy movies fans also like?

Beyond Fantasy movies itself, the audience over-indexes on Raven (comics) (1.88×), It (novel) (2.6×), Tabletop role-playing game (1.92×), and Wonder Woman (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fantasy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.