A data profile of the people who buy, follow and care about Fantasy movies in Canada — modelled from more than twelve digital signal sources. Fantasy movies has an estimated audience of 3,745,872 people in Canada.
The average Fantasy movies fan in Canada is 35.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Stranger Things, Anime and manga fandom, Millie Bobby Brown, with strongest over-indexing on Stranger Things (1.89× the country average).
Demographically, the Fantasy movies audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fantasy movies fan in Canada is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Fantasy movies profile in Canada.
51.2% are female, 48.8% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 35.5 |
| Estimated audience size | 3,745,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Fantasy movies audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.8% |
| Japan | 4.2% |
Where the Fantasy movies audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.41× | |
| 02 | British Columbia | ~700K | 1.22× | |
| 03 | Alberta | ~500K | 1.16× | |
| 04 | Manitoba | ~200K | 1.10× | |
| 05 | Saskatchewan | ~100K | 1.05× | |
| 06 | Nova Scotia | ~100K | 1.00× | |
| 07 | New Brunswick | ~80K | 0.98× | |
| 08 | Prince Edward Island | ~20K | 0.95× | |
| 09 | Newfoundland and Labrador | ~50K | 0.91× | |
| 10 | Quebec | ~600K | 0.68× |
The strongest cross-interests of the Fantasy movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Speculative fiction | Literature | 2.68× | ||
| 02 | Tabletop role-playing game | Games | 2.56× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.12× | ||
| 04 | Pokémon (video game series) | Games | 2.07× | ||
| 05 | Tabletop game | Games | 2.01× | ||
| 06 | DeviantArt | Internet & Social Media | 2.00× | ||
| 07 | Anime and manga fandom | Literature | 1.99× | ||
| 08 | Animated cartoon | Movies & TV | 1.98× | ||
| 09 | Game of Thrones | Movies & TV | 1.92× | ||
| 10 | Action figure | Kids & Family | 1.91× | ||
| 11 | Stranger Things | Movies & TV | 1.89× | ||
| 12 | One Piece | Movies & TV | 1.87× | ||
| 13 | Anime convention | Literature | 1.86× | ||
| 14 | Digital art | Arts & Culture | 1.73× | ||
| 15 | Pokémon | Games | 1.71× | ||
| 16 | Massively multiplayer online role-playing games | Games | 1.71× | ||
| 17 | Comic book | Literature | 1.66× | ||
| 18 | Manga | Literature | 1.65× | ||
| 19 | Cartoon | Movies & TV | 1.64× | ||
| 20 | Board games | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Urban Lifestyle | OPEN | 0.79× | |
| Individualism | JOY | 0.81× |
Fantasy movies has an estimated audience of 3,745,872 people in Canada, concentrated in Ontario and British Columbia.
51.2% of Fantasy movies fans are female, 48.8% are male, with an average age of 35.5 years.
Fantasy movies fans show strongest brand affinity for Stranger Things (1.89×), Anime and manga fandom (1.99×), and Millie Bobby Brown (2.12×) over the country average.
Fantasy movies fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fantasy movies itself, the audience over-indexes on Anime and manga fandom (1.99×), Millie Bobby Brown (2.12×), Comic book (1.66×), and Manga (1.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fantasy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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