Documentary movies Audience in Canada
Documentary movies has an estimated audience of 6,842,068 people in Canada. 50.7% are female, 49.3% are male, average age 42.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Giant Tiger, National Post, Grandparent, Atlantic Canada, Old age.
The average Documentary movies fan in Canada is 42.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Giant Tiger, National Post, Grandparent, with strongest over-indexing on Giant Tiger (1.52× the country average). Demographically, the Documentary movies audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Documentary movies fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 42.1 |
| Estimated audience size | 6,842,068 |
Audience persona
The typical Documentary movies fan in Canada is balanced, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giant Tiger.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,216,227 | 1.12× |
| Quebec | 1,259,244 | 0.77× |
| British Columbia | 943,455 | 0.92× |
| Alberta | 776,696 | 0.92× |
| Manitoba | 253,439 | 0.99× |
| Saskatchewan | 208,804 | 0.96× |
| Nova Scotia | 195,504 | 0.96× |
| New Brunswick | 160,759 | 1.02× |
| Newfoundland and Labrador | 104,249 | 1.0× |
| Prince Edward Island | 38,348 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giant Tiger | 1.52× | Shopping |
| National Post | 1.5× | News |
| Grandparent | 1.51× | Kids & Family |
| Atlantic Canada | 1.6× | Travel & Leisure |
| Old age | 1.53× | Politics & Society |
| Husband | 1.51× | Kids & Family |
| Penningtons | 1.69× | Fashion & Accessoires |
| DIY (magazine) | 1.51× | Home & Garden |
| Salma Hayek | 2.1× | Movies & TV |
| Human gastrointestinal tract | 1.84× | Health |
| Diabetes mellitus awareness | 1.54× | Health |
| Arthritis awareness | 1.87× | Health |
| Gardener | 1.64× | Home & Garden |
| Texas country music | 1.89× | Music & Radio |
| CBC Newfoundland and Labrador | 1.61× | News |
| Meghan Markle | 1.54× | Fashion & Accessoires |
| Catherine, Duchess of Cambridge | 1.79× | Politics & Society |
| Digestion | 1.52× | Health |
| Roots rock | 1.85× | Music & Radio |
| Música sertaneja | 1.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| Travelling | THRILL | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
| Career Orientation | POWER | 1.17 |
| Design Affinity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
See Documentary movies audiences in other countries
- Documentary movies — Germany
- Documentary movies — United States
- Documentary movies — United Kingdom
- Documentary movies — France
- Documentary movies — Italy
- Documentary movies — Spain
- Documentary movies — Brazil
- Documentary movies — Japan
- Documentary movies — South Korea
- Documentary movies — India
- Documentary movies — Mexico
More Movie genre audiences in Canada
- Comedy movies (11,360,064)
- Drama movies (7,273,586)
- Animated movies (6,926,106)
- Action movies (6,676,506)
- Science fiction movies (6,286,634)
Frequently asked questions
How many fans does Documentary movies have in Canada?
Documentary movies has an estimated audience of 6,842,068 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Documentary movies fans?
50.7% of Documentary movies fans are female, 49.3% are male, with an average age of 42.1 years.
Which brands do Documentary movies fans like most?
Documentary movies fans show strongest brand affinity for Giant Tiger (1.52×), National Post (1.5×), and Grandparent (1.51×) over the country average.
Where do Documentary movies fans live in Canada?
Documentary movies fans in Canada are most concentrated in Ontario (reach 3,216,227), Quebec (reach 1,259,244), and British Columbia (reach 943,455). These three regions account for the largest share of the active audience.
What other brands do Documentary movies fans also like?
Beyond Documentary movies itself, the audience over-indexes on National Post (1.5×), Grandparent (1.51×), Atlantic Canada (1.6×), and Old age (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.