A data profile of the people who buy, follow and care about Documentary movies in Mexico — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 5,601,837 people in Mexico.
The average Documentary movies fan in Mexico is 35.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Veracruz (state).
Top brand affinities include Spring cleaning, Eduardo Capetillo, Nursery rhyme, with strongest over-indexing on Spring cleaning (1.55× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical Documentary movies fan in Mexico is balanced, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Spring cleaning.
The key figures that characterise the Documentary movies profile in Mexico.
46.3% are female, 53.7% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 35.2 |
| Estimated audience size | 5,601,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Documentary movies audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~50K | 1.13× | |
| 02 | Nayarit | ~60K | 1.12× | |
| 03 | Tlaxcala | ~70K | 1.10× | |
| 04 | Durango | ~80K | 1.07× | |
| 05 | Aguascalientes | ~70K | 1.05× | |
| 06 | Guerrero | ~100K | 1.04× | |
| 07 | Morelos | ~100K | 1.03× | |
| 08 | Yucatan | ~100K | 1.01× | |
| 09 | Chiapas | ~200K | 1.00× | |
| 10 | Oaxaca | ~200K | 1.00× | |
| 11 | Coahuila de Zaragoza | ~200K | 0.99× | |
| 12 | Hidalgo | ~100K | 0.99× | |
| 13 | Michoacan de Ocampo | ~200K | 0.98× | |
| 14 | Chihuahua | ~200K | 0.97× | |
| 15 | Sinaloa | ~100K | 0.96× | |
| 16 | Guanajuato | ~300K | 0.95× | |
| 17 | Baja California | ~200K | 0.95× | |
| 18 | Veracruz (state) | ~300K | 0.94× | |
| 19 | Puebla | ~300K | 0.94× | |
| 20 | Nuevo Leon | ~300K | 0.92× | |
| 21 | Jalisco | ~400K | 0.91× | |
| 22 | State of Mexico | ~700K | 0.88× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyperbole | Internet & Social Media | 2.22× | ||
| 02 | Glenn Close | Movies & TV | 1.89× | ||
| 03 | La Unión, El Salvador | Travel & Leisure | 1.73× | ||
| 04 | PBS Kids | Movies & TV | 1.70× | ||
| 05 | Children's song | Music & Radio | 1.70× | ||
| 06 | Nursery rhyme | Kids & Family | 1.66× | ||
| 07 | Agricultural science | Business & Career | 1.64× | ||
| 08 | Marinette, Wisconsin | Travel & Leisure | 1.63× | ||
| 09 | Spy film | Movies & TV | 1.62× | ||
| 10 | Marinette County, Wisconsin | Travel & Leisure | 1.57× | ||
| 11 | Stitch (textile arts) | Fashion & Accessoires | 1.57× | ||
| 12 | Tierra Cali | Travel & Leisure | 1.56× | ||
| 13 | Bibi Gaytán | Music & Radio | 1.56× | ||
| 14 | Spring cleaning | Home & Garden | 1.55× | ||
| 15 | Folk costume | Fashion & Accessoires | 1.55× | ||
| 16 | Catfish (film) | Movies & TV | 1.55× | ||
| 17 | Playboy (lifestyle) | Kids & Family | 1.54× | ||
| 18 | Eduardo Capetillo | Movies & TV | 1.53× | ||
| 19 | BabyTV | Kids & Family | 1.53× | ||
| 20 | Los Pichy Boys | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.15× | |
| Creativity | OPEN | 1.03× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.73× | |
| Career Orientation | POWER | 0.74× |
Documentary movies has an estimated audience of 5,601,837 people in Mexico, concentrated in State of Mexico and Jalisco.
46.3% of Documentary movies fans are female, 53.7% are male, with an average age of 35.2 years.
Documentary movies fans show strongest brand affinity for Spring cleaning (1.55×), Eduardo Capetillo (1.53×), and Nursery rhyme (1.66×) over the country average.
Documentary movies fans in Mexico are most concentrated in State of Mexico (reach ~700K), Jalisco (reach ~400K), and Veracruz (state) (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Eduardo Capetillo (1.53×), Nursery rhyme (1.66×), Tierra Cali (1.56×), and Agricultural science (1.64×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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