Documentary movies Audience in Mexico
Documentary movies has an estimated audience of 5,601,837 people in Mexico. 46.3% are female, 53.7% are male, average age 35.2. Top regions: Guerrero, State of Mexico, Jalisco. Top brand affinities: Spring cleaning, Eduardo Capetillo, Nursery rhyme, Tierra Cali, Agricultural science.
The average Documentary movies fan in Mexico is 35.2 years old, balanced, and lives primarily in Guerrero. The audience is concentrated in Guerrero, State of Mexico, Jalisco. Top brand affinities include Spring cleaning, Eduardo Capetillo, Nursery rhyme, with strongest over-indexing on Spring cleaning (1.55× the country average). Demographically, the Documentary movies audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Documentary movies fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 35.2 |
| Estimated audience size | 5,601,837 |
Audience persona
The typical Documentary movies fan in Mexico is balanced, around 35.2 years old, with strong Travelling tendencies and a notable affinity for Spring cleaning.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Guerrero | 190,457 | 1.34× |
| State of Mexico | 184,574 | 0.24× |
| Jalisco | 172,289 | 0.42× |
| Chiapas | 168,987 | 1.01× |
| Michoacan de Ocampo | 154,720 | 0.8× |
| Coahuila de Zaragoza | 150,161 | 0.89× |
| Veracruz (state) | 149,286 | 0.45× |
| Oaxaca | 148,719 | 0.96× |
| Guanajuato | 144,990 | 0.55× |
| Baja California | 141,315 | 0.61× |
| Chihuahua | 140,327 | 0.72× |
| Puebla | 133,164 | 0.45× |
| Durango | 130,221 | 1.68× |
| Yucatan | 128,747 | 1.11× |
| Tlaxcala | 122,768 | 1.91× |
| Morelos | 120,202 | 1.24× |
| Hidalgo | 120,194 | 0.89× |
| Nuevo Leon | 117,446 | 0.35× |
| Nayarit | 113,274 | 2.09× |
| Aguascalientes | 102,022 | 1.43× |
| Baja California Sur | 99,040 | 2.21× |
| Sinaloa | 98,198 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spring cleaning | 1.55× | Home & Garden |
| Eduardo Capetillo | 1.53× | Movies & TV |
| Nursery rhyme | 1.66× | Kids & Family |
| Tierra Cali | 1.56× | Travel & Leisure |
| Agricultural science | 1.64× | Business & Career |
| Hyperbole | 2.22× | Internet & Social Media |
| Folk costume | 1.55× | Fashion & Accessoires |
| Glenn Close | 1.89× | Movies & TV |
| La Unión, El Salvador | 1.73× | Travel & Leisure |
| PBS Kids | 1.7× | Movies & TV |
| Marinette County, Wisconsin | 1.57× | Travel & Leisure |
| Bibi Gaytán | 1.56× | Music & Radio |
| Marinette, Wisconsin | 1.63× | Travel & Leisure |
| Children's song | 1.7× | Music & Radio |
| BabyTV | 1.53× | Kids & Family |
| Playboy (lifestyle) | 1.54× | Kids & Family |
| Spy film | 1.62× | Movies & TV |
| Stitch (textile arts) | 1.57× | Fashion & Accessoires |
| Catfish (film) | 1.55× | Movies & TV |
| Los Pichy Boys | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.38 |
| Risk Appetite | THRILL | 1.31 |
| Spirituality | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.13 |
| DIY Mentality | THRILL | 1.01 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
See Documentary movies audiences in other countries
- Documentary movies — Germany
- Documentary movies — United States
- Documentary movies — United Kingdom
- Documentary movies — France
- Documentary movies — Italy
- Documentary movies — Spain
- Documentary movies — Brazil
- Documentary movies — Japan
- Documentary movies — South Korea
- Documentary movies — India
- Documentary movies — Canada
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Anime movies (8,824,537)
- Drama movies (8,745,166)
- Action movies (8,741,574)
- Animated movies (8,324,173)
Frequently asked questions
How many fans does Documentary movies have in Mexico?
Documentary movies has an estimated audience of 5,601,837 people in Mexico, concentrated in Guerrero and State of Mexico.
What is the gender split and age of Documentary movies fans?
46.3% of Documentary movies fans are female, 53.7% are male, with an average age of 35.2 years.
Which brands do Documentary movies fans like most?
Documentary movies fans show strongest brand affinity for Spring cleaning (1.55×), Eduardo Capetillo (1.53×), and Nursery rhyme (1.66×) over the country average.
Where do Documentary movies fans live in Mexico?
Documentary movies fans in Mexico are most concentrated in Guerrero (reach 190,457), State of Mexico (reach 184,574), and Jalisco (reach 172,289). These three regions account for the largest share of the active audience.
What other brands do Documentary movies fans also like?
Beyond Documentary movies itself, the audience over-indexes on Eduardo Capetillo (1.53×), Nursery rhyme (1.66×), Tierra Cali (1.56×), and Agricultural science (1.64×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.