Animated movies Audience in Mexico

Animated movies has an estimated audience of 8,324,173 people in Mexico. 48.9% are female, 51.1% are male, average age 31.5. Top regions: State of Mexico, Distrito Federal, Baja California. Top brand affinities: ANIMEFLV, Romanticism, Creative Commons, BTS, Masha and the Bear.
The average Animated movies fan in Mexico is 31.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Baja California. Top brand affinities include ANIMEFLV, Romanticism, Creative Commons, with strongest over-indexing on ANIMEFLV (1.64× the country average). Demographically, the Animated movies audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Animated movies fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 31.5 |
| Estimated audience size | 8,324,173 |
Audience persona
The typical Animated movies fan in Mexico is balanced, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for ANIMEFLV.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,114,132 | 0.97× |
| Distrito Federal | 901,067 | 0.82× |
| Baja California | 838,814 | 2.43× |
| Nuevo Leon | 737,901 | 1.48× |
| Jalisco | 674,468 | 1.1× |
| Coahuila de Zaragoza | 490,546 | 1.96× |
| Chihuahua | 489,676 | 1.7× |
| Chiapas | 444,831 | 1.78× |
| Veracruz (state) | 362,743 | 0.74× |
| Guanajuato | 357,725 | 0.91× |
| Puebla | 323,569 | 0.73× |
| Michoacan de Ocampo | 219,302 | 0.76× |
| Yucatan | 186,832 | 1.08× |
| Sinaloa | 178,954 | 0.81× |
| Oaxaca | 132,500 | 0.57× |
| Hidalgo | 126,556 | 0.63× |
| Guerrero | 123,408 | 0.58× |
| Durango | 105,472 | 0.92× |
| Morelos | 97,357 | 0.68× |
| Aguascalientes | 90,896 | 0.86× |
| Zacatecas | 69,285 | 0.66× |
| Tlaxcala | 59,662 | 0.62× |
| Baja California Sur | 56,152 | 0.84× |
| Nayarit | 55,048 | 0.68× |
| Campeche | 50,903 | 0.8× |
| Colima | 46,689 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ANIMEFLV | 1.64× | Internet & Social Media |
| Romanticism | 1.51× | Politics & Society |
| Creative Commons | 1.53× | Technology & Electronics |
| BTS | 1.52× | Music & Radio |
| Masha and the Bear | 2.54× | Movies & TV |
| Minecraft | 1.67× | Games |
| Romantic music | 1.72× | Music & Radio |
| Roblox | 1.5× | Games |
| Japanese popular culture | 1.59× | Travel & Leisure |
| Mexican cumbia | 1.51× | Music & Radio |
| Crunchyroll | 1.68× | Games |
| SpongeBob SquarePants | 1.64× | Movies & TV |
| Latin American music | 1.58× | Music & Radio |
| Peruvian cumbia | 1.61× | Music & Radio |
| Japanese art | 1.54× | Arts & Culture |
| Cartoon | 1.53× | Movies & TV |
| Argentine cumbia | 1.6× | Music & Radio |
| Chivalric romance | 1.52× | Literature |
| Anime and manga fandom | 1.51× | Literature |
| PAW Patrol | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.55 |
| Mindfulness | BALANCE | 2.51 |
| Spirituality | BALANCE | 1.47 |
| Travelling | THRILL | 1.27 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.1% |
| China | 8.0% |
See Animated movies audiences in other countries
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Anime movies (8,824,537)
- Drama movies (8,745,166)
- Action movies (8,741,574)
- Thriller movies (8,291,776)
Frequently asked questions
How many fans does Animated movies have in Mexico?
Animated movies has an estimated audience of 8,324,173 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Animated movies fans?
48.9% of Animated movies fans are female, 51.1% are male, with an average age of 31.5 years.
Which brands do Animated movies fans like most?
Animated movies fans show strongest brand affinity for ANIMEFLV (1.64×), Romanticism (1.51×), and Creative Commons (1.53×) over the country average.
Where do Animated movies fans live in Mexico?
Animated movies fans in Mexico are most concentrated in State of Mexico (reach 1,114,132), Distrito Federal (reach 901,067), and Baja California (reach 838,814). These three regions account for the largest share of the active audience.
What other brands do Animated movies fans also like?
Beyond Animated movies itself, the audience over-indexes on Romanticism (1.51×), Creative Commons (1.53×), BTS (1.52×), and Masha and the Bear (2.54×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.