A data profile of the people who buy, follow and care about Drama movies in Mexico — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 8,745,165 people in Mexico.
The average Drama movies fan in Mexico is 34.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Doramas, Baião (music), Japanese television drama, with strongest over-indexing on Doramas (1.58× the country average).
Demographically, the Drama movies audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Drama movies fan in Mexico is balanced, around 34.2 years old, with strong Tradition tendencies and a notable affinity for Doramas.
The key figures that characterise the Drama movies profile in Mexico.
51.3% are female, 48.7% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 34.2 |
| Estimated audience size | 8,745,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Drama movies audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chihuahua | ~300K | 1.09× | |
| 02 | Campeche | ~70K | 1.08× | |
| 03 | Colima | ~60K | 1.07× | |
| 04 | Baja California | ~400K | 1.06× | |
| 05 | Coahuila de Zaragoza | ~300K | 1.05× | |
| 06 | Durango | ~100K | 1.04× | |
| 07 | Baja California Sur | ~70K | 1.04× | |
| 08 | Zacatecas | ~100K | 1.03× | |
| 09 | Nayarit | ~90K | 1.03× | |
| 10 | Tlaxcala | ~100K | 1.02× | |
| 11 | Yucatan | ~200K | 1.00× | |
| 12 | Aguascalientes | ~100K | 1.00× | |
| 13 | Nuevo Leon | ~500K | 0.99× | |
| 14 | Guerrero | ~200K | 0.99× | |
| 15 | Morelos | ~100K | 0.98× | |
| 16 | Chiapas | ~300K | 0.97× | |
| 17 | Michoacan de Ocampo | ~300K | 0.96× | |
| 18 | Oaxaca | ~200K | 0.96× | |
| 19 | Hidalgo | ~200K | 0.96× | |
| 20 | Sinaloa | ~200K | 0.94× | |
| 21 | Jalisco | ~600K | 0.93× | |
| 22 | Puebla | ~400K | 0.93× | |
| 23 | Guanajuato | ~400K | 0.93× | |
| 24 | Veracruz (state) | ~500K | 0.91× | |
| 25 | State of Mexico | ~1M | 0.85× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kim Hyun-joong | Music & Radio | 1.97× | ||
| 02 | Boys Over Flowers (TV series) | Movies & TV | 1.95× | ||
| 03 | Japanese television drama | Movies & TV | 1.87× | ||
| 04 | Marinette, Wisconsin | Travel & Leisure | 1.75× | ||
| 05 | Younger | Movies & TV | 1.75× | ||
| 06 | Blue moon | Politics & Society | 1.73× | ||
| 07 | La Unión, El Salvador | Travel & Leisure | 1.72× | ||
| 08 | Nursery rhyme | Kids & Family | 1.67× | ||
| 09 | viki | Movies & TV | 1.67× | ||
| 10 | Marinette County, Wisconsin | Travel & Leisure | 1.64× | ||
| 11 | Spy film | Movies & TV | 1.63× | ||
| 12 | Ji Chang-wook | Movies & TV | 1.62× | ||
| 13 | Korean Wave | Politics & Society | 1.62× | ||
| 14 | Doramas | Travel & Leisure | 1.58× | ||
| 15 | Children's song | Music & Radio | 1.57× | ||
| 16 | PBS Kids | Movies & TV | 1.54× | ||
| 17 | Tierra Cali | Travel & Leisure | 1.52× | ||
| 18 | Baião (music) | Music & Radio | 1.51× | ||
| 19 | Park Seo-joon | Movies & TV | 1.51× | ||
| 20 | Playboy (lifestyle) | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.09× | |
| Creativity | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.64× | |
| Design Affinity | PREMIUM | 0.64× | |
| Risk Appetite | THRILL | 0.66× |
Drama movies has an estimated audience of 8,745,165 people in Mexico, concentrated in State of Mexico and Jalisco.
51.3% of Drama movies fans are female, 48.7% are male, with an average age of 34.2 years.
Drama movies fans show strongest brand affinity for Doramas (1.58×), Baião (music) (1.51×), and Japanese television drama (1.87×) over the country average.
Drama movies fans in Mexico are most concentrated in State of Mexico (reach ~1M), Jalisco (reach ~600K), and Nuevo Leon (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Baião (music) (1.51×), Japanese television drama (1.87×), Nursery rhyme (1.67×), and Tierra Cali (1.52×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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