Drama movies Audience in Mexico
Drama movies has an estimated audience of 8,745,165 people in Mexico. 51.3% are female, 48.7% are male, average age 34.2. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Doramas, Baião (music), Japanese television drama, Nursery rhyme, Tierra Cali.
The average Drama movies fan in Mexico is 34.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Doramas, Baião (music), Japanese television drama, with strongest over-indexing on Doramas (1.58× the country average). Demographically, the Drama movies audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Drama movies fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 34.2 |
| Estimated audience size | 8,745,165 |
Audience persona
The typical Drama movies fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Doramas.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 796,648 | 0.66× |
| Jalisco | 520,139 | 0.81× |
| Nuevo Leon | 513,895 | 0.98× |
| Baja California | 438,820 | 1.21× |
| Chihuahua | 402,465 | 1.33× |
| Coahuila de Zaragoza | 317,335 | 1.21× |
| Puebla | 307,000 | 0.66× |
| Veracruz (state) | 258,126 | 0.5× |
| Guanajuato | 253,452 | 0.61× |
| Michoacan de Ocampo | 216,564 | 0.72× |
| Chiapas | 208,707 | 0.8× |
| Guerrero | 205,285 | 0.92× |
| Yucatan | 176,675 | 0.97× |
| Durango | 160,828 | 1.33× |
| Hidalgo | 148,445 | 0.7× |
| Oaxaca | 146,940 | 0.61× |
| Sinaloa | 145,534 | 0.63× |
| Zacatecas | 140,865 | 1.27× |
| Tlaxcala | 121,300 | 1.21× |
| Morelos | 118,764 | 0.78× |
| Campeche | 112,901 | 1.69× |
| Nayarit | 111,919 | 1.32× |
| Aguascalientes | 109,201 | 0.98× |
| Baja California Sur | 97,855 | 1.4× |
| Colima | 94,925 | 1.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Doramas | 1.58× | Travel & Leisure |
| Baião (music) | 1.51× | Music & Radio |
| Japanese television drama | 1.87× | Movies & TV |
| Nursery rhyme | 1.67× | Kids & Family |
| Tierra Cali | 1.52× | Travel & Leisure |
| Kim Hyun-joong | 1.97× | Music & Radio |
| Boys Over Flowers (TV series) | 1.95× | Movies & TV |
| La Unión, El Salvador | 1.72× | Travel & Leisure |
| viki | 1.67× | Movies & TV |
| Ji Chang-wook | 1.62× | Movies & TV |
| Marinette County, Wisconsin | 1.64× | Travel & Leisure |
| Marinette, Wisconsin | 1.75× | Travel & Leisure |
| PBS Kids | 1.54× | Movies & TV |
| Park Seo-joon | 1.51× | Movies & TV |
| Spy film | 1.63× | Movies & TV |
| Playboy (lifestyle) | 1.51× | Kids & Family |
| Children's song | 1.57× | Music & Radio |
| Korean Wave | 1.62× | Politics & Society |
| Blue moon | 1.73× | Politics & Society |
| Younger | 1.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.55 |
| Travelling | THRILL | 1.14 |
| Patriotism | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
See Drama movies audiences in other countries
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Anime movies (8,824,537)
- Action movies (8,741,574)
- Animated movies (8,324,173)
- Thriller movies (8,291,776)
Frequently asked questions
How many fans does Drama movies have in Mexico?
Drama movies has an estimated audience of 8,745,165 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Drama movies fans?
51.3% of Drama movies fans are female, 48.7% are male, with an average age of 34.2 years.
Which brands do Drama movies fans like most?
Drama movies fans show strongest brand affinity for Doramas (1.58×), Baião (music) (1.51×), and Japanese television drama (1.87×) over the country average.
Where do Drama movies fans live in Mexico?
Drama movies fans in Mexico are most concentrated in State of Mexico (reach 796,648), Jalisco (reach 520,139), and Nuevo Leon (reach 513,895). These three regions account for the largest share of the active audience.
What other brands do Drama movies fans also like?
Beyond Drama movies itself, the audience over-indexes on Baião (music) (1.51×), Japanese television drama (1.87×), Nursery rhyme (1.67×), and Tierra Cali (1.52×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.