A data profile of the people who buy, follow and care about Animated movies in Italy — modelled from more than twelve digital signal sources. Animated movies has an estimated audience of 12,952,512 people in Italy.
The average Animated movies fan in Italy is 38.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Anime and manga fandom, Anime convention, Japanese art, with strongest over-indexing on Anime and manga fandom (1.75× the country average).
Demographically, the Animated movies audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Animated movies fan in Italy is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Animated movies profile in Italy.
51.1% are female, 48.9% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.1 |
| Estimated audience size | 12,952,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Animated movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.1% |
| China | 8.0% |
Where the Animated movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.38× | |
| 02 | Lazio | ~2M | 1.13× | |
| 03 | Emilia-Romagna | ~1M | 1.12× | |
| 04 | Veneto | ~1M | 1.11× | |
| 05 | Aosta Valley | ~40K | 1.10× | |
| 06 | Tuscany | ~900K | 1.05× | |
| 07 | Trentino-Alto Adige/Südtirol | ~300K | 1.05× | |
| 08 | Molise | ~60K | 1.04× | |
| 09 | Friuli-Venezia Giulia | ~300K | 1.03× | |
| 10 | Campania | ~1.5M | 1.01× | |
| 11 | Piedmont | ~900K | 0.99× | |
| 12 | Liguria | ~400K | 0.98× | |
| 13 | Basilicata | ~100K | 0.98× | |
| 14 | Umbria | ~200K | 0.95× | |
| 15 | Marche | ~300K | 0.94× | |
| 16 | Sicilia | ~1M | 0.92× | |
| 17 | Abruzzo | ~300K | 0.92× | |
| 18 | Calabria | ~400K | 0.91× | |
| 19 | Sardinia | ~300K | 0.90× | |
| 20 | Puglia | ~800K | 0.87× |
The strongest cross-interests of the Animated movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whoopi Goldberg | Movies & TV | 2.06× | ||
| 02 | Dragon Ball (anime) | Movies & TV | 1.76× | ||
| 03 | Anime and manga fandom | Literature | 1.75× | ||
| 04 | Fairy Tail | Literature | 1.75× | ||
| 05 | Sasuke Uchiha | Literature | 1.75× | ||
| 06 | Anime convention | Literature | 1.71× | ||
| 07 | Naruto | Literature | 1.71× | ||
| 08 | Webtoon | Internet & Social Media | 1.69× | ||
| 09 | Vegeta | Games | 1.65× | ||
| 10 | Dragon Ball Super | Games | 1.61× | ||
| 11 | Goku | Literature | 1.60× | ||
| 12 | Japanese art | Arts & Culture | 1.59× | ||
| 13 | BTS | Music & Radio | 1.56× | ||
| 14 | Pokémon (video game series) | Games | 1.55× | ||
| 15 | Gaming computer | Technology & Electronics | 1.53× | ||
| 16 | My Hero Academia | Literature | 1.53× | ||
| 17 | Minecraft | Games | 1.52× | ||
| 18 | Hunter × Hunter | Literature | 1.52× | ||
| 19 | Traditional animation | Movies & TV | 1.52× | ||
| 20 | Eddie Brock | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.01× | |
| Social Media Usage | JOY | 1.00× | |
| Pet Ownership | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× |
Animated movies has an estimated audience of 12,952,512 people in Italy, concentrated in Lombardy and Lazio.
51.1% of Animated movies fans are female, 48.9% are male, with an average age of 38.1 years.
Animated movies fans show strongest brand affinity for Anime and manga fandom (1.75×), Anime convention (1.71×), and Japanese art (1.59×) over the country average.
Animated movies fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Animated movies itself, the audience over-indexes on Anime convention (1.71×), Japanese art (1.59×), Gaming computer (1.53×), and Pokémon (video game series) (1.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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