Animated movies Audience in Italy
Animated movies has an estimated audience of 12,952,512 people in Italy. 51.1% are female, 48.9% are male, average age 38.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Anime and manga fandom, Anime convention, Japanese art, Gaming computer, Pokémon (video game series).
The average Animated movies fan in Italy is 38.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Anime and manga fandom, Anime convention, Japanese art, with strongest over-indexing on Anime and manga fandom (1.75× the country average). Demographically, the Animated movies audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Animated movies fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.1 |
| Estimated audience size | 12,952,512 |
Audience persona
The typical Animated movies fan in Italy is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Anime and manga fandom.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,261,150 | 1.43× |
| Lazio | 1,853,732 | 1.17× |
| Campania | 1,485,076 | 1.02× |
| Emilia-Romagna | 1,257,581 | 1.19× |
| Veneto | 1,205,521 | 1.18× |
| Piedmont | 942,824 | 0.98× |
| Tuscany | 934,680 | 1.09× |
| Sicilia | 934,003 | 0.83× |
| Puglia | 613,299 | 0.69× |
| Liguria | 343,113 | 0.94× |
| Trentino-Alto Adige/Südtirol | 288,201 | 1.18× |
| Friuli-Venezia Giulia | 270,526 | 1.11× |
| Marche | 250,108 | 0.77× |
| Calabria | 218,135 | 0.55× |
| Sardinia | 186,088 | 0.51× |
| Abruzzo | 167,874 | 0.59× |
| Umbria | 142,354 | 0.68× |
| Basilicata | 97,442 | 0.82× |
| Molise | 81,929 | 1.33× |
| Aosta Valley | 63,769 | 1.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime and manga fandom | 1.75× | Literature |
| Anime convention | 1.71× | Literature |
| Japanese art | 1.59× | Arts & Culture |
| Gaming computer | 1.53× | Technology & Electronics |
| Pokémon (video game series) | 1.55× | Games |
| Whoopi Goldberg | 2.06× | Movies & TV |
| Minecraft | 1.52× | Games |
| Naruto | 1.71× | Literature |
| Dragon Ball (anime) | 1.76× | Movies & TV |
| My Hero Academia | 1.53× | Literature |
| Goku | 1.6× | Literature |
| Hunter × Hunter | 1.52× | Literature |
| BTS | 1.56× | Music & Radio |
| Fairy Tail | 1.75× | Literature |
| Traditional animation | 1.52× | Movies & TV |
| Vegeta | 1.65× | Games |
| Webtoon | 1.69× | Internet & Social Media |
| Dragon Ball Super | 1.61× | Games |
| Sasuke Uchiha | 1.75× | Literature |
| Eddie Brock | 1.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Social Media Usage | JOY | 1.07 |
| Travelling | THRILL | 1.04 |
| LGBTQ+ Identity | OPEN | 0.99 |
| Pet Ownership | JOY | 0.99 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.1% |
| China | 8.0% |
See Animated movies audiences in other countries
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Fantasy movies (12,599,797)
- Anime movies (12,066,379)
- Drama movies (11,865,741)
- Thriller movies (11,299,194)
Frequently asked questions
How many fans does Animated movies have in Italy?
Animated movies has an estimated audience of 12,952,512 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Animated movies fans?
51.1% of Animated movies fans are female, 48.9% are male, with an average age of 38.1 years.
Which brands do Animated movies fans like most?
Animated movies fans show strongest brand affinity for Anime and manga fandom (1.75×), Anime convention (1.71×), and Japanese art (1.59×) over the country average.
Where do Animated movies fans live in Italy?
Animated movies fans in Italy are most concentrated in Lombardy (reach 3,261,150), Lazio (reach 1,853,732), and Campania (reach 1,485,076). These three regions account for the largest share of the active audience.
What other brands do Animated movies fans also like?
Beyond Animated movies itself, the audience over-indexes on Anime convention (1.71×), Japanese art (1.59×), Gaming computer (1.53×), and Pokémon (video game series) (1.55×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.