A data profile of the people who buy, follow and care about Fantasy movies in Italy — modelled from more than twelve digital signal sources. Fantasy movies has an estimated audience of 12,599,797 people in Italy.
The average Fantasy movies fan in Italy is 39.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Tagged, Atlético Nacional, Elvenar, with strongest over-indexing on Tagged (1.56× the country average).
Demographically, the Fantasy movies audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 17 regions tracked by Rascasse.
The typical Fantasy movies fan in Italy is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Tagged.
The key figures that characterise the Fantasy movies profile in Italy.
59.0% are female, 41.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 39.6 |
| Estimated audience size | 12,599,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Fantasy movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.8% |
| Japan | 4.2% |
Where the Fantasy movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.19× | |
| 02 | Trentino-Alto Adige/Südtirol | ~300K | 1.06× | |
| 03 | Liguria | ~400K | 1.05× | |
| 04 | Umbria | ~200K | 1.05× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.02× | |
| 06 | Lazio | ~1.5M | 1.00× | |
| 07 | Marche | ~300K | 1.00× | |
| 08 | Abruzzo | ~300K | 1.00× | |
| 09 | Emilia-Romagna | ~1M | 0.99× | |
| 10 | Calabria | ~400K | 0.99× | |
| 11 | Sardinia | ~300K | 0.98× | |
| 12 | Veneto | ~1M | 0.97× | |
| 13 | Tuscany | ~800K | 0.97× | |
| 14 | Campania | ~1.5M | 0.96× | |
| 15 | Piedmont | ~900K | 0.96× | |
| 16 | Sicilia | ~1M | 0.94× | |
| 17 | Puglia | ~800K | 0.94× |
The strongest cross-interests of the Fantasy movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elvenar | Games | 1.72× | ||
| 02 | Player versus environment | Games | 1.62× | ||
| 03 | Atlético Nacional | Sports | 1.60× | ||
| 04 | Jessie (TV series) | Movies & TV | 1.57× | ||
| 05 | Tagged | Internet & Social Media | 1.56× | ||
| 06 | Editions of Dungeons & Dragons | Games | 1.54× | ||
| 07 | Drizzt Do'Urden | Games | 1.53× | ||
| 08 | Pathfinder Roleplaying Game | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.96× | |
| Social Media Usage | JOY | 0.94× | |
| Pet Ownership | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Career Orientation | POWER | 0.74× | |
| Early Adopter Mentality | POWER | 0.74× |
Fantasy movies has an estimated audience of 12,599,797 people in Italy, concentrated in Lombardy and Lazio.
59.0% of Fantasy movies fans are female, 41.0% are male, with an average age of 39.6 years.
Fantasy movies fans show strongest brand affinity for Tagged (1.56×), Atlético Nacional (1.6×), and Elvenar (1.72×) over the country average.
Fantasy movies fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fantasy movies itself, the audience over-indexes on Atlético Nacional (1.6×), Elvenar (1.72×), Drizzt Do'Urden (1.53×), and Player versus environment (1.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fantasy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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