Fantasy movies Audience in Mexico
Fantasy movies has an estimated audience of 4,700,108 people in Mexico. 54.2% are female, 45.8% are male, average age 29.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Ana Gabriel, Masha and the Bear, Pasteleria Lety, Los Temerarios, Baião (music).
The average Fantasy movies fan in Mexico is 29.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Ana Gabriel, Masha and the Bear, Pasteleria Lety, with strongest over-indexing on Ana Gabriel (2.42× the country average). Demographically, the Fantasy movies audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Fantasy movies fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 29.2 |
| Estimated audience size | 4,700,108 |
Audience persona
The typical Fantasy movies fan in Mexico is balanced, around 29.2 years old, with strong Mindfulness tendencies and a notable affinity for Ana Gabriel.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 361,187 | 0.56× |
| Distrito Federal | 268,630 | 0.43× |
| Jalisco | 241,728 | 0.7× |
| Nuevo Leon | 223,632 | 0.79× |
| Baja California | 177,028 | 0.91× |
| Tamaulipas | 163,394 | 1.04× |
| Guerrero | 133,609 | 1.12× |
| Puebla | 124,557 | 0.5× |
| Chiapas | 118,548 | 0.84× |
| Veracruz (state) | 113,455 | 0.41× |
| Chihuahua | 112,798 | 0.69× |
| Guanajuato | 109,538 | 0.49× |
| Michoacan de Ocampo | 108,539 | 0.67× |
| Oaxaca | 104,329 | 0.8× |
| Zacatecas | 100,016 | 1.68× |
| Coahuila de Zaragoza | 96,563 | 0.68× |
| Durango | 91,352 | 1.4× |
| Morelos | 84,324 | 1.04× |
| Hidalgo | 84,318 | 0.74× |
| Sinaloa | 80,369 | 0.64× |
| Nayarit | 79,464 | 1.75× |
| Yucatan | 75,265 | 0.77× |
| Campeche | 73,481 | 2.05× |
| Aguascalientes | 71,570 | 1.2× |
| Baja California Sur | 69,478 | 1.85× |
| Colima | 67,398 | 2.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana Gabriel | 2.42× | Movies & TV |
| Masha and the Bear | 1.72× | Movies & TV |
| Pasteleria Lety | 1.58× | Food & Beverages |
| Los Temerarios | 1.76× | Music & Radio |
| Baião (music) | 1.63× | Music & Radio |
| Nursery rhyme | 1.97× | Kids & Family |
| Rocío Dúrcal | 1.6× | Movies & TV |
| Pocoyo | 1.52× | Literature |
| Pucca | 1.68× | Movies & TV |
| Camilo Sesto | 1.53× | Movies & TV |
| Discovery Kids (Latin America) | 1.52× | Kids & Family |
| Marinette County, Wisconsin | 2.06× | Travel & Leisure |
| Pimpinela | 1.75× | Music & Radio |
| Marinette, Wisconsin | 2.23× | Travel & Leisure |
| PBS Kids | 1.9× | Movies & TV |
| Los Remedios | 1.57× | Travel & Leisure |
| La Unión, El Salvador | 1.69× | Travel & Leisure |
| Grupo Bryndis | 1.76× | Music & Radio |
| Altamira, Tamaulipas | 1.52× | Travel & Leisure |
| Children's song | 1.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.76 |
| Spirituality | BALANCE | 1.46 |
| Risk Appetite | THRILL | 1.35 |
| Travelling | THRILL | 1.32 |
| Creativity | OPEN | 1.02 |
| LGBTQ+ Identity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.8% |
| Japan | 4.2% |
See Fantasy movies audiences in other countries
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Anime movies (8,824,537)
- Drama movies (8,745,166)
- Action movies (8,741,574)
- Animated movies (8,324,173)
Frequently asked questions
How many fans does Fantasy movies have in Mexico?
Fantasy movies has an estimated audience of 4,700,108 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Fantasy movies fans?
54.2% of Fantasy movies fans are female, 45.8% are male, with an average age of 29.2 years.
Which brands do Fantasy movies fans like most?
Fantasy movies fans show strongest brand affinity for Ana Gabriel (2.42×), Masha and the Bear (1.72×), and Pasteleria Lety (1.58×) over the country average.
Where do Fantasy movies fans live in Mexico?
Fantasy movies fans in Mexico are most concentrated in State of Mexico (reach 361,187), Distrito Federal (reach 268,630), and Jalisco (reach 241,728). These three regions account for the largest share of the active audience.
What other brands do Fantasy movies fans also like?
Beyond Fantasy movies itself, the audience over-indexes on Masha and the Bear (1.72×), Pasteleria Lety (1.58×), Los Temerarios (1.76×), and Baião (music) (1.63×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fantasy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.