A data profile of the people who buy, follow and care about Fantasy movies in Brazil — modelled from more than twelve digital signal sources. Fantasy movies has an estimated audience of 5,915,494 people in Brazil.
The average Fantasy movies fan in Brazil is 35.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Harry Potter, Superman, Game of Thrones, with strongest over-indexing on Harry Potter (1.83× the country average).
Demographically, the Fantasy movies audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fantasy movies fan in Brazil is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Fantasy movies profile in Brazil.
61.5% are female, 38.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 35.2 |
| Estimated audience size | 5,915,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Fantasy movies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.8% |
| Japan | 4.2% |
Where the Fantasy movies audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.16× | |
| 02 | Acre | ~20K | 1.11× | |
| 03 | Alagoas | ~90K | 1.05× | |
| 04 | Rio Grande do Norte | ~100K | 1.02× | |
| 05 | Sergipe | ~60K | 1.02× | |
| 06 | Tocantins | ~40K | 1.02× | |
| 07 | Roraima | ~20K | 1.02× | |
| 08 | Paraíba | ~100K | 1.01× | |
| 09 | Amazonas | ~100K | 1.01× | |
| 10 | Mato Grosso do Sul | ~90K | 1.01× | |
| 11 | Piauí | ~80K | 1.01× | |
| 12 | Rondônia | ~50K | 0.99× | |
| 13 | Maranhão | ~100K | 0.98× | |
| 14 | Mato Grosso | ~100K | 0.98× | |
| 15 | Espírito Santo | ~100K | 0.97× | |
| 16 | Federal District | ~100K | 0.97× | |
| 17 | Pará | ~200K | 0.96× | |
| 18 | Pernambuco | ~300K | 0.95× | |
| 19 | Ceará | ~200K | 0.94× | |
| 20 | Goiás | ~200K | 0.94× | |
| 21 | Bahia | ~400K | 0.92× | |
| 22 | Santa Catarina | ~200K | 0.92× | |
| 23 | Rio Grande do Sul | ~300K | 0.91× | |
| 24 | Paraná | ~300K | 0.89× | |
| 25 | Minas Gerais | ~500K | 0.86× | |
| 26 | Rio de Janeiro | ~500K | 0.86× | |
| 27 | São Paulo | ~1M | 0.73× |
The strongest cross-interests of the Fantasy movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 2.78× | ||
| 02 | Non-fiction books | Literature | 2.40× | ||
| 03 | Game of Thrones | Movies & TV | 2.18× | ||
| 04 | BTS | Music & Radio | 2.10× | ||
| 05 | Stitch! | Movies & TV | 1.96× | ||
| 06 | One Piece | Movies & TV | 1.93× | ||
| 07 | Harry Potter | Movies & TV | 1.83× | ||
| 08 | Romance novels | Literature | 1.69× | ||
| 09 | Stranger Things | Movies & TV | 1.66× | ||
| 10 | Horror movies | Movies & TV | 1.66× | ||
| 11 | Superman | Movies & TV | 1.63× | ||
| 12 | Novel | Literature | 1.62× | ||
| 13 | Comics | Literature | 1.62× | ||
| 14 | Eclipse | Music & Radio | 1.60× | ||
| 15 | True Detective | Movies & TV | 1.60× | ||
| 16 | Science fiction movies | Movies & TV | 1.58× | ||
| 17 | Drama movies | Movies & TV | 1.57× | ||
| 18 | Mobile game | Games | 1.55× | ||
| 19 | Superhero | Movies & TV | 1.55× | ||
| 20 | Fiction books | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Risk Appetite | THRILL | 0.97× | |
| Indulgence | JOY | 0.98× |
Fantasy movies has an estimated audience of 5,915,494 people in Brazil, concentrated in São Paulo and Minas Gerais.
61.5% of Fantasy movies fans are female, 38.5% are male, with an average age of 35.2 years.
Fantasy movies fans show strongest brand affinity for Harry Potter (1.83×), Superman (1.63×), and Game of Thrones (2.18×) over the country average.
Fantasy movies fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fantasy movies itself, the audience over-indexes on Superman (1.63×), Game of Thrones (2.18×), Stranger Things (1.66×), and BTS (2.1×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fantasy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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