Horror movies Audience in Brazil
Horror movies has an estimated audience of 9,326,223 people in Brazil. 59.1% are female, 40.9% are male, average age 39.7. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: It, Lily Collins, Constitution of Brazil, Crochet, God.
The average Horror movies fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include It, Lily Collins, Constitution of Brazil, with strongest over-indexing on It (3.27× the country average). Demographically, the Horror movies audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Horror movies fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.7 |
| Estimated audience size | 9,326,223 |
Audience persona
The typical Horror movies fan in Brazil is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for It.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,622,507 | 1.08× |
| Rio de Janeiro | 963,390 | 1.1× |
| Minas Gerais | 946,092 | 0.98× |
| Rio Grande do Sul | 877,961 | 1.59× |
| Paraná | 633,493 | 1.11× |
| Bahia | 517,142 | 0.84× |
| Santa Catarina | 490,262 | 1.15× |
| Pernambuco | 477,074 | 1.12× |
| Ceará | 373,012 | 0.91× |
| Goiás | 317,344 | 0.89× |
| Pará | 241,271 | 0.79× |
| Paraíba | 212,202 | 1.13× |
| Maranhão | 181,247 | 0.78× |
| Federal District | 174,235 | 1.12× |
| Espírito Santo | 161,836 | 0.83× |
| Amazonas | 152,328 | 0.94× |
| Rio Grande do Norte | 150,530 | 0.97× |
| Piauí | 118,479 | 0.91× |
| Alagoas | 116,588 | 0.86× |
| Mato Grosso do Sul | 107,752 | 0.79× |
| Sergipe | 104,049 | 1.07× |
| Mato Grosso | 98,153 | 0.56× |
| Rondônia | 57,223 | 0.74× |
| Roraima | 47,693 | 1.81× |
| Amapá | 42,911 | 1.3× |
| Acre | 36,384 | 1.12× |
| Tocantins | 30,703 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| It | 3.27× | Movies & TV |
| Lily Collins | 4.37× | Movies & TV |
| Constitution of Brazil | 1.52× | Politics & Society |
| Crochet | 1.63× | Home & Garden |
| God | 1.5× | Politics & Society |
| Roberto Carlos (singer) | 1.86× | Music & Radio |
| Lindås | 2.11× | Travel & Leisure |
| Ney Matogrosso | 1.88× | Music & Radio |
| Creator deity | 1.84× | Politics & Society |
| Deity | 1.79× | Politics & Society |
| Evangelism | 2.45× | Politics & Society |
| Esporte Clube Juventude | 1.57× | Sports |
| Ancient history | 1.64× | Politics & Society |
| Maranhão | 1.76× | Travel & Leisure |
| Clube do Remo | 1.53× | Sports |
| Ontology | 1.72× | Health |
| Western (genre) | 1.73× | Movies & TV |
| Metaphysics | 1.62× | Business & Career |
| Saudade | 2.02× | Politics & Society |
| Revenue | 1.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.37 |
| Extroversion | THRILL | 1.33 |
| Creativity | OPEN | 1.25 |
| Tradition | CONSERVATISM | 1.25 |
| Social Media Usage | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
See Horror movies audiences in other countries
More Movie genre audiences in Brazil
- Comedy movies (25,651,989)
- Action movies (14,808,545)
- Animated movies (13,385,572)
- Drama movies (12,967,971)
- Thriller movies (12,791,507)
Frequently asked questions
How many fans does Horror movies have in Brazil?
Horror movies has an estimated audience of 9,326,223 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Horror movies fans?
59.1% of Horror movies fans are female, 40.9% are male, with an average age of 39.7 years.
Which brands do Horror movies fans like most?
Horror movies fans show strongest brand affinity for It (3.27×), Lily Collins (4.37×), and Constitution of Brazil (1.52×) over the country average.
Where do Horror movies fans live in Brazil?
Horror movies fans in Brazil are most concentrated in São Paulo (reach 2,622,507), Rio de Janeiro (reach 963,390), and Minas Gerais (reach 946,092). These three regions account for the largest share of the active audience.
What other brands do Horror movies fans also like?
Beyond Horror movies itself, the audience over-indexes on Lily Collins (4.37×), Constitution of Brazil (1.52×), Crochet (1.63×), and God (1.5×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.