A data profile of the people who buy, follow and care about Horror movies in Brazil — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 9,326,223 people in Brazil.
The average Horror movies fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include It, Lily Collins, Constitution of Brazil, with strongest over-indexing on It (3.27× the country average).
Demographically, the Horror movies audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Horror movies fan in Brazil is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for It.
The key figures that characterise the Horror movies profile in Brazil.
59.1% are female, 40.9% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.7 |
| Estimated audience size | 9,326,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Horror movies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~800K | 1.46× | |
| 02 | Roraima | ~30K | 1.11× | |
| 03 | Santa Catarina | ~500K | 1.10× | |
| 04 | Rio de Janeiro | ~900K | 1.08× | |
| 05 | Paraná | ~600K | 1.08× | |
| 06 | São Paulo | ~2.5M | 1.07× | |
| 07 | Pernambuco | ~500K | 1.07× | |
| 08 | Federal District | ~200K | 1.06× | |
| 09 | Paraíba | ~200K | 1.05× | |
| 10 | Amapá | ~30K | 1.03× | |
| 11 | Sergipe | ~100K | 1.02× | |
| 12 | Acre | ~30K | 1.01× | |
| 13 | Rio Grande do Norte | ~200K | 0.99× | |
| 14 | Minas Gerais | ~1M | 0.98× | |
| 15 | Amazonas | ~200K | 0.98× | |
| 16 | Piauí | ~100K | 0.98× | |
| 17 | Alagoas | ~100K | 0.96× | |
| 18 | Rondônia | ~70K | 0.96× | |
| 19 | Ceará | ~400K | 0.95× | |
| 20 | Mato Grosso do Sul | ~100K | 0.95× | |
| 21 | Tocantins | ~60K | 0.95× | |
| 22 | Goiás | ~300K | 0.94× | |
| 23 | Espírito Santo | ~200K | 0.93× | |
| 24 | Maranhão | ~200K | 0.92× | |
| 25 | Pará | ~300K | 0.91× | |
| 26 | Bahia | ~600K | 0.90× | |
| 27 | Mato Grosso | ~200K | 0.88× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lily Collins | Movies & TV | 4.37× | ||
| 02 | Karl Urban | Movies & TV | 4.00× | ||
| 03 | It | Movies & TV | 3.27× | ||
| 04 | Evangelism | Politics & Society | 2.45× | ||
| 05 | Lindås | Travel & Leisure | 2.11× | ||
| 06 | Saudade | Politics & Society | 2.02× | ||
| 07 | Roberto Carlos (singer) | Music & Radio | 1.86× | ||
| 08 | Creator deity | Politics & Society | 1.84× | ||
| 09 | Deity | Politics & Society | 1.79× | ||
| 10 | Maranhão | Travel & Leisure | 1.76× | ||
| 11 | Western (genre) | Movies & TV | 1.73× | ||
| 12 | Ontology | Health | 1.72× | ||
| 13 | Revenue | Business & Career | 1.67× | ||
| 14 | Ancient history | Politics & Society | 1.64× | ||
| 15 | Crochet | Home & Garden | 1.63× | ||
| 16 | Metaphysics | Business & Career | 1.62× | ||
| 17 | Esporte Clube Juventude | Sports | 1.57× | ||
| 18 | Clube do Remo | Sports | 1.53× | ||
| 19 | Constitution of Brazil | Politics & Society | 1.52× | ||
| 20 | God | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.35× | |
| Creativity | OPEN | 1.31× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.87× |
Horror movies has an estimated audience of 9,326,223 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.1% of Horror movies fans are female, 40.9% are male, with an average age of 39.7 years.
Horror movies fans show strongest brand affinity for It (3.27×), Lily Collins (4.37×), and Constitution of Brazil (1.52×) over the country average.
Horror movies fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Lily Collins (4.37×), Constitution of Brazil (1.52×), Crochet (1.63×), and God (1.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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