A data profile of the people who buy, follow and care about Horror movies in Italy — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 9,062,946 people in Italy.
The average Horror movies fan in Italy is 38.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include The Conjuring, Eddie Brock, Vincent Cassel, with strongest over-indexing on The Conjuring (1.83× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Horror movies fan in Italy is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for The Conjuring.
The key figures that characterise the Horror movies profile in Italy.
50.2% are female, 49.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.6 |
| Estimated audience size | 9,062,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Horror movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.33× | |
| 02 | Lazio | ~1.5M | 1.22× | |
| 03 | Sicilia | ~1M | 1.21× | |
| 04 | Campania | ~1M | 1.19× | |
| 05 | Puglia | ~700K | 1.15× | |
| 06 | Emilia-Romagna | ~800K | 1.14× | |
| 07 | Veneto | ~800K | 1.14× | |
| 08 | Tuscany | ~700K | 1.11× | |
| 09 | Trentino-Alto Adige/Südtirol | ~200K | 1.10× | |
| 10 | Marche | ~200K | 1.04× | |
| 11 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 12 | Piedmont | ~700K | 1.01× | |
| 13 | Calabria | ~300K | 0.98× | |
| 14 | Liguria | ~200K | 0.95× | |
| 15 | Aosta Valley | ~20K | 0.94× | |
| 16 | Molise | ~40K | 0.92× | |
| 17 | Sardinia | ~200K | 0.91× | |
| 18 | Basilicata | ~80K | 0.91× | |
| 19 | Umbria | ~100K | 0.89× | |
| 20 | Abruzzo | ~200K | 0.88× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | It | Movies & TV | 2.03× | ||
| 02 | Eddie Brock | Literature | 1.93× | ||
| 03 | The Conjuring | Movies & TV | 1.83× | ||
| 04 | Jim Jarmusch | Movies & TV | 1.62× | ||
| 05 | Annabelle (film) | Movies & TV | 1.61× | ||
| 06 | Sam Raimi | Movies & TV | 1.60× | ||
| 07 | Suspiria | Movies & TV | 1.60× | ||
| 08 | Vincent Cassel | Movies & TV | 1.59× | ||
| 09 | Supercell (band) | Games | 1.59× | ||
| 10 | Charlie's Angels (film) | Movies & TV | 1.58× | ||
| 11 | Stephen King | Literature | 1.53× | ||
| 12 | Whoopi Goldberg | Movies & TV | 1.53× | ||
| 13 | Michael Shannon | Movies & TV | 1.53× | ||
| 14 | God of War (series) | Games | 1.52× | ||
| 15 | Devil May Cry | Games | 1.52× | ||
| 16 | Bill Murray | Movies & TV | 1.51× | ||
| 17 | Bill Skarsgård | Movies & TV | 1.51× | ||
| 18 | Fargo (film) | Movies & TV | 1.50× | ||
| 19 | Pennywise (band) | Music & Radio | 1.50× | ||
| 20 | Art Attack | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.02× | |
| Spirituality | BALANCE | 0.98× | |
| Pet Ownership | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Design Affinity | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.83× |
Horror movies has an estimated audience of 9,062,946 people in Italy, concentrated in Lombardy and Lazio.
50.2% of Horror movies fans are female, 49.8% are male, with an average age of 38.6 years.
Horror movies fans show strongest brand affinity for The Conjuring (1.83×), Eddie Brock (1.93×), and Vincent Cassel (1.59×) over the country average.
Horror movies fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Eddie Brock (1.93×), Vincent Cassel (1.59×), It (2.03×), and Stephen King (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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