Horror movies Audience in Italy
Horror movies has an estimated audience of 9,062,946 people in Italy. 50.2% are female, 49.8% are male, average age 38.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: The Conjuring, It, Vincent Cassel, Eddie Brock, Whoopi Goldberg.
The average Horror movies fan in Italy is 38.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include The Conjuring, It, Vincent Cassel, with strongest over-indexing on The Conjuring (1.83× the country average). Demographically, the Horror movies audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Horror movies fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.6 |
| Estimated audience size | 9,062,946 |
Audience persona
The typical Horror movies fan in Italy is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for The Conjuring.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,145,013 | 1.34× |
| Lazio | 1,371,883 | 1.24× |
| Campania | 1,238,853 | 1.22× |
| Sicilia | 977,498 | 1.24× |
| Emilia-Romagna | 859,058 | 1.16× |
| Veneto | 828,266 | 1.16× |
| Puglia | 735,905 | 1.18× |
| Tuscany | 679,519 | 1.13× |
| Piedmont | 675,678 | 1.01× |
| Calabria | 268,487 | 0.97× |
| Marche | 237,515 | 1.05× |
| Liguria | 234,800 | 0.92× |
| Sardinia | 218,281 | 0.86× |
| Trentino-Alto Adige/Südtirol | 197,671 | 1.15× |
| Friuli-Venezia Giulia | 178,054 | 1.04× |
| Abruzzo | 159,667 | 0.8× |
| Umbria | 113,652 | 0.77× |
| Basilicata | 58,347 | 0.71× |
| Molise | 26,164 | 0.61× |
| Aosta Valley | 10,182 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Conjuring | 1.83× | Movies & TV |
| It | 2.03× | Movies & TV |
| Vincent Cassel | 1.59× | Movies & TV |
| Eddie Brock | 1.93× | Literature |
| Whoopi Goldberg | 1.53× | Movies & TV |
| Stephen King | 1.53× | Literature |
| Annabelle (film) | 1.61× | Movies & TV |
| Bill Skarsgård | 1.51× | Movies & TV |
| God of War (series) | 1.52× | Games |
| Supercell (band) | 1.59× | Games |
| Fargo (film) | 1.5× | Movies & TV |
| Bill Murray | 1.51× | Movies & TV |
| Pennywise (band) | 1.5× | Music & Radio |
| Jim Jarmusch | 1.62× | Movies & TV |
| Sam Raimi | 1.6× | Movies & TV |
| Michael Shannon | 1.53× | Movies & TV |
| Suspiria | 1.6× | Movies & TV |
| Art Attack | 1.5× | Movies & TV |
| Devil May Cry | 1.52× | Games |
| Pet Sematary | 1.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Community Orientation | OPEN | 1.25 |
| Social Media Usage | JOY | 1.19 |
| Early Adopter Mentality | POWER | 1.04 |
| Travelling | THRILL | 1.03 |
| Luxury Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
See Horror movies audiences in other countries
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Animated movies (12,952,513)
- Fantasy movies (12,599,797)
- Anime movies (12,066,379)
- Drama movies (11,865,741)
Frequently asked questions
How many fans does Horror movies have in Italy?
Horror movies has an estimated audience of 9,062,946 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Horror movies fans?
50.2% of Horror movies fans are female, 49.8% are male, with an average age of 38.6 years.
Which brands do Horror movies fans like most?
Horror movies fans show strongest brand affinity for The Conjuring (1.83×), It (2.03×), and Vincent Cassel (1.59×) over the country average.
Where do Horror movies fans live in Italy?
Horror movies fans in Italy are most concentrated in Lombardy (reach 2,145,013), Lazio (reach 1,371,883), and Campania (reach 1,238,853). These three regions account for the largest share of the active audience.
What other brands do Horror movies fans also like?
Beyond Horror movies itself, the audience over-indexes on It (2.03×), Vincent Cassel (1.59×), Eddie Brock (1.93×), and Whoopi Goldberg (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.