Horror movies Audience in Germany
Horror movies has an estimated audience of 6,860,113 people in Germany. 52.1% are female, 47.9% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Godzilla, Peacemaker, Barbie, David Harbour.
The average Horror movies fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Godzilla, Peacemaker, with strongest over-indexing on Scooby-Doo (4.94× the country average). Demographically, the Horror movies audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Horror movies fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 36.8 |
| Estimated audience size | 6,860,113 |
Audience persona
The typical Horror movies fan in Germany is balanced, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,583,734 | 1.06× |
| Bayern | 1,184,280 | 1.07× |
| Baden-Württemberg | 1,008,501 | 1.08× |
| Hessen | 944,401 | 1.81× |
| Niedersachsen | 582,542 | 0.87× |
| Berlin | 428,585 | 1.4× |
| Rheinland-Pfalz | 375,935 | 1.09× |
| Sachsen | 272,597 | 0.81× |
| Schleswig-Holstein | 207,024 | 0.84× |
| Brandenburg | 158,137 | 0.74× |
| Hamburg | 149,054 | 0.96× |
| Sachsen-Anhalt | 138,219 | 0.78× |
| Thüringen | 128,477 | 0.73× |
| Bremen | 79,258 | 1.35× |
| Mecklenburg-Vorpommern | 75,485 | 0.58× |
| Saarland | 69,615 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 4.94× | Movies & TV |
| Godzilla | 3.58× | Movies & TV |
| Peacemaker | 3.28× | Movies & TV |
| Barbie | 1.65× | Movies & TV |
| David Harbour | 4.06× | Movies & TV |
| Superman (TV series) | 4.08× | Movies & TV |
| Stranger Things | 1.72× | Movies & TV |
| Millie Bobby Brown | 2.39× | Movies & TV |
| Dune | 2.26× | Movies & TV |
| Terminator (franchise) | 4.97× | Movies & TV |
| Andrew Garfield | 4.92× | Movies & TV |
| Pedro Pascal | 2.5× | Movies & TV |
| Emily Blunt | 3.23× | Movies & TV |
| The Rookie | 1.78× | Movies & TV |
| Sadie Sink | 2.72× | Movies & TV |
| Gremlins | 4.33× | Movies & TV |
| Let the Right One In (film) | 1.78× | Movies & TV |
| Google Flights | 1.75× | Travel & Leisure |
| It (novel) | 4.44× | Literature |
| Tobey Maguire | 4.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.14 |
| Extroversion | THRILL | 1.09 |
| Sports Activity | POWER | 1.09 |
| Indulgence | JOY | 1.04 |
| Social Media Usage | JOY | 1 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
See Horror movies audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Horror movies have in Germany?
Horror movies has an estimated audience of 6,860,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horror movies fans?
52.1% of Horror movies fans are female, 47.9% are male, with an average age of 36.8 years.
Which brands do Horror movies fans like most?
Horror movies fans show strongest brand affinity for Scooby-Doo (4.94×), Godzilla (3.58×), and Peacemaker (3.28×) over the country average.
Where do Horror movies fans live in Germany?
Horror movies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,583,734), Bayern (reach 1,184,280), and Baden-Württemberg (reach 1,008,501). These three regions account for the largest share of the active audience.
What other brands do Horror movies fans also like?
Beyond Horror movies itself, the audience over-indexes on Godzilla (3.58×), Peacemaker (3.28×), Barbie (1.65×), and David Harbour (4.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.