A data profile of the people who buy, follow and care about Horror movies in United Kingdom — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 10,496,202 people in United Kingdom.
The average Horror movies fan in United Kingdom is 39.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Video games, Dune, Gala Bingo, with strongest over-indexing on Video games (1.61× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Horror movies fan in United Kingdom is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Video games.
The key figures that characterise the Horror movies profile in United Kingdom.
53.0% are female, 47.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 39.8 |
| Estimated audience size | 10,496,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Horror movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.59× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.52× | |
| 03 | North East | ~500K | 1.34× | |
| 04 | Northern Ireland | ~400K | 1.16× | |
| 05 | Scotland | ~900K | 1.00× | |
| 06 | Wales | ~600K | 0.99× | |
| 07 | England | ~8M | 0.85× | |
| 08 | South East | ~1M | 0.82× | |
| 09 | East Midlands | ~600K | 0.81× | |
| 10 | East of England | ~700K | 0.77× | |
| 11 | South West | ~600K | 0.72× | |
| 12 | North West | ~500K | 0.46× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dune | Movies & TV | 2.49× | ||
| 02 | Tabletop role-playing game | Games | 2.40× | ||
| 03 | Shelter Dogs | Pets & Animals | 2.15× | ||
| 04 | Beetlejuice | Movies & TV | 1.88× | ||
| 05 | Bruce Willis | Movies & TV | 1.72× | ||
| 06 | Gala Bingo | Games | 1.70× | ||
| 07 | Online community | Technology & Electronics | 1.63× | ||
| 08 | The Works | Shopping | 1.62× | ||
| 09 | Video games | Games | 1.61× | ||
| 10 | Stranger Things | Movies & TV | 1.61× | ||
| 11 | Mecca Bingo | Games | 1.58× | ||
| 12 | True Detective | Movies & TV | 1.58× | ||
| 13 | HMV | Music & Radio | 1.58× | ||
| 14 | Godzilla | Movies & TV | 1.55× | ||
| 15 | A Knight of the Seven Kingdoms | Movies & TV | 1.53× | ||
| 16 | Gov.uk | Politics & Society | 1.53× | ||
| 17 | Millie Bobby Brown | Movies & TV | 1.53× | ||
| 18 | Maltese (dog) | Pets & Animals | 1.53× | ||
| 19 | Georgie & Mandy's First Marriage | Movies & TV | 1.51× | ||
| 20 | Manga | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.26× | |
| Individualism | JOY | 1.22× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Indulgence | JOY | 0.92× |
Horror movies has an estimated audience of 10,496,202 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
53.0% of Horror movies fans are female, 47.0% are male, with an average age of 39.8 years.
Horror movies fans show strongest brand affinity for Video games (1.61×), Dune (2.49×), and Gala Bingo (1.7×) over the country average.
Horror movies fans in United Kingdom are most concentrated in England (reach ~8M), Yorkshire and the Humber (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Dune (2.49×), Gala Bingo (1.7×), Beetlejuice (1.88×), and Stranger Things (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.