Horror movies Audience in United Kingdom
Horror movies has an estimated audience of 10,496,202 people in United Kingdom. 53.0% are female, 47.0% are male, average age 39.8. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Video games, Dune, Friends, Beetlejuice, Gala Bingo.
The average Horror movies fan in United Kingdom is 39.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Video games, Dune, Friends, with strongest over-indexing on Video games (1.61× the country average). Demographically, the Horror movies audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Horror movies fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 39.8 |
| Estimated audience size | 10,496,202 |
Audience persona
The typical Horror movies fan in United Kingdom is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Video games.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,872,152 | 0.85× |
| Yorkshire and the Humber | 1,286,643 | 1.53× |
| South East | 1,156,931 | 0.82× |
| Scotland | 943,290 | 1× |
| East of England | 733,759 | 0.77× |
| West Midlands | 719,509 | 1.6× |
| South West | 607,299 | 0.7× |
| Wales | 591,311 | 0.99× |
| East Midlands | 591,101 | 0.8× |
| North East | 553,248 | 1.35× |
| North West | 482,916 | 0.43× |
| Northern Ireland | 377,619 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video games | 1.61× | Games |
| Dune | 2.49× | Movies & TV |
| Friends | 1.53× | Movies & TV |
| Beetlejuice | 1.88× | Movies & TV |
| Gala Bingo | 1.7× | Games |
| Stranger Things | 1.61× | Movies & TV |
| Shelter Dogs | 2.15× | Pets & Animals |
| Gov.uk | 1.53× | Politics & Society |
| Mecca Bingo | 1.58× | Games |
| True Detective | 1.58× | Movies & TV |
| Godzilla | 1.55× | Movies & TV |
| The Works | 1.62× | Shopping |
| HMV | 1.58× | Music & Radio |
| Manga | 1.51× | Literature |
| Tabletop role-playing game | 2.4× | Games |
| Val Kilmer | 1.68× | Movies & TV |
| Bruce Willis | 1.72× | Movies & TV |
| Online community | 1.63× | Technology & Electronics |
| Millie Bobby Brown | 1.53× | Movies & TV |
| Maltese (dog) | 1.53× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.21 |
| Individualism | JOY | 1.15 |
| Social Media Usage | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.07 |
| Indulgence | JOY | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
See Horror movies audiences in other countries
More Movie genre audiences in United Kingdom
- Comedy movies (22,559,704)
- Drama movies (15,350,589)
- Documentary movies (13,200,034)
- Thriller movies (12,096,479)
- Action movies (11,480,146)
Frequently asked questions
How many fans does Horror movies have in United Kingdom?
Horror movies has an estimated audience of 10,496,202 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Horror movies fans?
53.0% of Horror movies fans are female, 47.0% are male, with an average age of 39.8 years.
Which brands do Horror movies fans like most?
Horror movies fans show strongest brand affinity for Video games (1.61×), Dune (2.49×), and Friends (1.53×) over the country average.
Where do Horror movies fans live in United Kingdom?
Horror movies fans in United Kingdom are most concentrated in England (reach 7,872,152), Yorkshire and the Humber (reach 1,286,643), and South East (reach 1,156,931). These three regions account for the largest share of the active audience.
What other brands do Horror movies fans also like?
Beyond Horror movies itself, the audience over-indexes on Dune (2.49×), Friends (1.53×), Beetlejuice (1.88×), and Gala Bingo (1.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.