A data profile of the people who buy, follow and care about Horror movies in Canada — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 5,492,241 people in Canada.
The average Horror movies fan in Canada is 36.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Stranger Things, Fantasy movies, Action figure, with strongest over-indexing on Stranger Things (1.89× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Horror movies fan in Canada is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Horror movies profile in Canada.
49.6% are female, 50.4% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.8 |
| Estimated audience size | 5,492,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Horror movies audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.52× | |
| 02 | Alberta | ~800K | 1.22× | |
| 03 | Manitoba | ~200K | 1.13× | |
| 04 | British Columbia | ~900K | 1.08× | |
| 05 | Saskatchewan | ~200K | 1.05× | |
| 06 | Nova Scotia | ~200K | 0.98× | |
| 07 | New Brunswick | ~100K | 0.95× | |
| 08 | Newfoundland and Labrador | ~70K | 0.85× | |
| 09 | Prince Edward Island | ~20K | 0.77× | |
| 10 | Quebec | ~700K | 0.54× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Speculative fiction | Literature | 2.20× | ||
| 02 | Stranger Things | Movies & TV | 1.89× | ||
| 03 | Finn Wolfhard | Movies & TV | 1.68× | ||
| 04 | Action figure | Kids & Family | 1.66× | ||
| 05 | Zendaya | Movies & TV | 1.65× | ||
| 06 | Sadie Sink | Movies & TV | 1.63× | ||
| 07 | Grey's Anatomy | Movies & TV | 1.62× | ||
| 08 | Emma Stone | Movies & TV | 1.61× | ||
| 09 | Game of Thrones | Movies & TV | 1.60× | ||
| 10 | Horror fiction | Movies & TV | 1.59× | ||
| 11 | Tabletop role-playing game | Games | 1.58× | ||
| 12 | Japanese art | Arts & Culture | 1.57× | ||
| 13 | Nerd | Technology & Electronics | 1.56× | ||
| 14 | Independent music | Music & Radio | 1.53× | ||
| 15 | Fantasy movies | Movies & TV | 1.52× | ||
| 16 | Tabletop game | Games | 1.52× | ||
| 17 | Pokémon (video game series) | Games | 1.52× | ||
| 18 | DeviantArt | Internet & Social Media | 1.51× | ||
| 19 | Minecraft | Games | 1.51× | ||
| 20 | How to Train Your Dragon (film) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Family Orientation | CONSERVATISM | 1.17× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× |
Horror movies has an estimated audience of 5,492,241 people in Canada, concentrated in Ontario and British Columbia.
49.6% of Horror movies fans are female, 50.4% are male, with an average age of 36.8 years.
Horror movies fans show strongest brand affinity for Stranger Things (1.89×), Fantasy movies (1.52×), and Action figure (1.66×) over the country average.
Horror movies fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~900K), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Fantasy movies (1.52×), Action figure (1.66×), Speculative fiction (2.2×), and Tabletop game (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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