Horror movies Audience in Canada
Horror movies has an estimated audience of 5,492,241 people in Canada. 49.6% are female, 50.4% are male, average age 36.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Stranger Things, Fantasy movies, Action figure, Speculative fiction, Tabletop game.
The average Horror movies fan in Canada is 36.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Stranger Things, Fantasy movies, Action figure, with strongest over-indexing on Stranger Things (1.89× the country average). Demographically, the Horror movies audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Horror movies fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.8 |
| Estimated audience size | 5,492,241 |
Audience persona
The typical Horror movies fan in Canada is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Stranger Things.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,486,222 | 1.52× |
| British Columbia | 886,971 | 1.08× |
| Alberta | 829,061 | 1.22× |
| Quebec | 713,262 | 0.54× |
| Manitoba | 232,982 | 1.13× |
| Saskatchewan | 182,562 | 1.05× |
| Nova Scotia | 159,832 | 0.98× |
| New Brunswick | 120,479 | 0.95× |
| Newfoundland and Labrador | 71,435 | 0.85× |
| Prince Edward Island | 20,883 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stranger Things | 1.89× | Movies & TV |
| Fantasy movies | 1.52× | Movies & TV |
| Action figure | 1.66× | Kids & Family |
| Speculative fiction | 2.2× | Literature |
| Tabletop game | 1.52× | Games |
| Game of Thrones | 1.6× | Movies & TV |
| Horror fiction | 1.59× | Movies & TV |
| DeviantArt | 1.51× | Internet & Social Media |
| Pokémon (video game series) | 1.52× | Games |
| Nerd | 1.56× | Technology & Electronics |
| How to Train Your Dragon (film) | 1.51× | Movies & TV |
| Japanese art | 1.57× | Arts & Culture |
| Tabletop role-playing game | 1.58× | Games |
| Independent music | 1.53× | Music & Radio |
| Minecraft | 1.51× | Games |
| Zendaya | 1.65× | Movies & TV |
| Finn Wolfhard | 1.68× | Movies & TV |
| Sadie Sink | 1.63× | Movies & TV |
| Emma Stone | 1.61× | Movies & TV |
| Magic: The Gathering | 1.61× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.31 |
| Family Orientation | CONSERVATISM | 1.17 |
| Spirituality | BALANCE | 1.15 |
| Design Affinity | PREMIUM | 1.12 |
| Convenience Orientation | PREMIUM | 1.12 |
| Career Orientation | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
See Horror movies audiences in other countries
More Movie genre audiences in Canada
- Comedy movies (11,360,064)
- Drama movies (7,273,586)
- Animated movies (6,926,106)
- Documentary movies (6,842,068)
- Action movies (6,676,506)
Frequently asked questions
How many fans does Horror movies have in Canada?
Horror movies has an estimated audience of 5,492,241 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Horror movies fans?
49.6% of Horror movies fans are female, 50.4% are male, with an average age of 36.8 years.
Which brands do Horror movies fans like most?
Horror movies fans show strongest brand affinity for Stranger Things (1.89×), Fantasy movies (1.52×), and Action figure (1.66×) over the country average.
Where do Horror movies fans live in Canada?
Horror movies fans in Canada are most concentrated in Ontario (reach 3,486,222), British Columbia (reach 886,971), and Alberta (reach 829,061). These three regions account for the largest share of the active audience.
What other brands do Horror movies fans also like?
Beyond Horror movies itself, the audience over-indexes on Fantasy movies (1.52×), Action figure (1.66×), Speculative fiction (2.2×), and Tabletop game (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.