Horror movies Audience in Mexico
Horror movies has an estimated audience of 7,115,093 people in Mexico. 49.3% are female, 50.7% are male, average age 32.1. Top regions: State of Mexico, Baja California, Distrito Federal.
The average Horror movies fan in Mexico is 32.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Baja California, Distrito Federal. Demographically, the Horror movies audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Horror movies fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 32.1 |
| Estimated audience size | 7,115,093 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 944,186 | 0.97× |
| Baja California | 800,721 | 2.71× |
| Distrito Federal | 717,650 | 0.77× |
| Nuevo Leon | 707,996 | 1.66× |
| Jalisco | 644,058 | 1.23× |
| Chihuahua | 406,153 | 1.65× |
| Guanajuato | 316,585 | 0.94× |
| Veracruz (state) | 304,259 | 0.73× |
| Puebla | 267,182 | 0.71× |
| Michoacan de Ocampo | 251,613 | 1.02× |
| Coahuila de Zaragoza | 226,756 | 1.06× |
| Sinaloa | 195,987 | 1.04× |
| Yucatan | 159,749 | 1.08× |
| Guerrero | 112,629 | 0.62× |
| Hidalgo | 111,694 | 0.65× |
| Chiapas | 110,640 | 0.52× |
| Durango | 99,010 | 1.01× |
| Morelos | 96,470 | 0.78× |
| Aguascalientes | 89,420 | 0.99× |
| Baja California Sur | 76,348 | 1.34× |
| Nayarit | 68,182 | 0.99× |
| Zacatecas | 67,750 | 0.75× |
| Campeche | 35,396 | 0.65× |
| Tlaxcala | 35,004 | 0.43× |
| Colima | 32,466 | 0.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.48 |
| Travelling | THRILL | 1.3 |
| Creativity | OPEN | 1.26 |
| Risk Appetite | THRILL | 1.24 |
| Urban Lifestyle | OPEN | 1.19 |
| LGBTQ+ Identity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
See Horror movies audiences in other countries
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Anime movies (8,824,537)
- Drama movies (8,745,166)
- Action movies (8,741,574)
- Animated movies (8,324,173)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.