Horror movies Audience in Mexico

Horror movies has an estimated audience of 7,115,093 people in Mexico. 49.3% are female, 50.7% are male, average age 32.1. Top regions: State of Mexico, Distrito Federal, Baja California.

The average Horror movies fan in Mexico is 32.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Baja California.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Horror movies fans

Demographic split for Horror movies audience in Mexico
MetricValue
Female49.3%
Male50.7%
Average age32.1
Estimated audience size7,115,093

Horror movies fans by region: top regions in Mexico

Top regions ranked by reach for Horror movies in Mexico
RegionReachAffinity
State of Mexico~900K0.97×
Distrito Federal~800K0.8×
Baja California~700K2.47×
Nuevo Leon~700K1.57×
Jalisco~600K1.19×
Chihuahua~400K1.49×
Veracruz (state)~300K0.82×
Guanajuato~300K0.96×
Puebla~300K0.81×
Michoacan de Ocampo~200K1.01×
Coahuila de Zaragoza~200K1.04×
Sinaloa~200K1.02×
Chiapas~200K0.82×
Guerrero~200K0.86×
Yucatan~200K1.05×
Hidalgo~100K0.84×
Morelos~100K0.91×
Durango~100K
Aguascalientes~90K
Zacatecas~80K0.92×
Tlaxcala~70K0.88×
Nayarit~70K
Baja California Sur~70K1.14×
Campeche~50K0.92×
Colima~40K0.93×

Worldwide distribution

Worldwide audience distribution share by country for Horror movies
CountryShare
United States22.4%
India5.6%
China4.3%

See Horror movies audiences in other countries

More Movie genre audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.