Rascasse Audience Intelligence

Horror movies Audience in France

A data profile of the people who buy, follow and care about Horror movies in France — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 5,912,973 people in France.

The average Horror movies fan in France is 39.3 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.

Top brand affinities include Divertissement, France Info, Brigitte Bardot, with strongest over-indexing on Divertissement (2.7× the country average).

Demographically, the Horror movies audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Horror movies fan in France is balanced, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Divertissement.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horror movies profile in France.

Audience size
5.9M
in France
Gender
50.7%
49.3% male
Age
39.3
average years
Country rank
#575
Topic in France
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horror movies fans

50.7% are female, 49.3% are male, average age 39.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Horror movies audience in France
MetricValue
Female50.7%
Male49.3%
Average age39.3
Estimated audience size5,912,973
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Horror movies audience in France
Age bracketShare%
16-1919%
20-2921%
30-3919%
40-4919%
50+22%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Horror movies audience comes from France.

Worldwide audience distribution share by country for Horror movies
CountryShare
United States22.4%
India5.6%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horror movies audience in France is strongest.

Fig. 05

Top regions by affinity

Horror movies fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~2M1.76×
02Hauts-de-France~900K1.66×
03Grand Est~600K1.28×
04Provence-Alpes-Côte d'Azur~500K1.13×
05Auvergne-Rhône-Alpes~700K1.03×
06Occitanie~500K1.00×
07Corsica~30K0.94×
08Centre-Val de Loire~200K0.92×
09Nouvelle-Aquitaine~400K0.85×
10Bourgogne-Franche-Comté~200K0.83×
11Normandy~200K0.82×
12Pays de la Loire~300K0.80×
13Brittany~200K0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horror movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horror movies audience
#·InterestCategoryAffinity×
01DivertissementPolitics & Society2.70×
02True DetectiveMovies & TV2.09×
03GodzillaMovies & TV2.07×
04Electric motorCars & Mobility1.96×
05Pokémon (video game series)Games1.91×
06Crédit Industriel et CommercialBusiness & Career1.90×
07France InfoMovies & TV1.89×
08Brigitte BardotMovies & TV1.86×
09A Knight of the Seven KingdomsMovies & TV1.79×
10BetclicGames1.78×
11Instant GamingGames1.77×
12Charlotte CardinMusic & Radio1.65×
13Bruce WillisMovies & TV1.62×
14Robert RedfordMovies & TV1.61×
15BricomarchéHome & Garden1.55×
16King JouetShopping1.55×
17GermanyTravel & Leisure1.53×
18Mireille MathieuMusic & Radio1.53×
19Grocery storeFood & Beverages1.52×
20vertbaudetFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horror movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Horror movies audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
PatriotismCONSERVATISM1.32×
Need for SecurityCONSERVATISM1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Horror movies audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
Luxury OrientationPREMIUM0.87×
TravellingTHRILL0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Horror movies have in France?

Horror movies has an estimated audience of 5,912,973 people in France, concentrated in Île-de-France and Hauts-de-France.

02

What is the gender split and age of Horror movies fans?

50.7% of Horror movies fans are female, 49.3% are male, with an average age of 39.3 years.

03

Which brands do Horror movies fans like most?

Horror movies fans show strongest brand affinity for Divertissement (2.7×), France Info (1.89×), and Brigitte Bardot (1.86×) over the country average.

04

Where do Horror movies fans live in France?

Horror movies fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~900K), and Auvergne-Rhône-Alpes (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Horror movies fans also like?

Beyond Horror movies itself, the audience over-indexes on France Info (1.89×), Brigitte Bardot (1.86×), Crédit Industriel et Commercial (1.9×), and Charlotte Cardin (1.65×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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