Divertissement Audience in France
Divertissement has an estimated audience of 7,109,029 people in France. 53.3% are female, 46.7% are male, average age 46.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Zoom lens, Hormone.
The average Divertissement fan in France is 46.1 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (97.9× the country average). Demographically, the Divertissement audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Mindfulness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Divertissement fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.1 |
| Estimated audience size | 7,109,029 |
Audience persona
The typical Divertissement fan in France is balanced, around 46.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Divertissement fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 1.1× |
| Auvergne-Rhône-Alpes | ~800K | 0.97× |
| Hauts-de-France | ~700K | 1.11× |
| Occitanie | ~700K | 1.06× |
| Grand Est | ~600K | 1.06× |
| Nouvelle-Aquitaine | ~600K | 0.96× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.99× |
| Pays de la Loire | ~400K | 0.95× |
| Normandy | ~300K | 0.96× |
| Brittany | ~300K | 0.9× |
| Bourgogne-Franche-Comté | ~300K | 1.04× |
| Centre-Val de Loire | ~300K | 1.02× |
| Corsica | ~30K | 0.94× |
Top brand affinities of Divertissement fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 97.9× | Kids & Family |
| Kitchen garden | 22.55× | Home & Garden |
| Christmas Gift | 24.98× | Kids & Family |
| Zoom lens | 16.86× | Technology & Electronics |
| Hormone | 14.86× | Health |
| Broadcasting of sports events | 11.45× | Movies & TV |
| Christmas tree | 16.71× | Kids & Family |
| Dentistry | 11.29× | Business & Career |
| YouTube | 2.31× | Movies & TV |
| Ouest France | 1.89× | News |
| Breast Cancer awareness | 12.12× | Health |
| Comedy movies | 2.22× | Movies & TV |
| EBay | 2.54× | Shopping |
| Paris Saint-Germain | 1.73× | Sports |
| AliExpress | 2.29× | Shopping |
| Rock music | 2.14× | Music & Radio |
| Hip hop music | 2.13× | Music & Radio |
| Energy | 2.47× | Home & Garden |
| Action movies | 2.29× | Movies & TV |
| Passive income | 7.83× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.87 |
| Convenience Orientation | PREMIUM | 1.8 |
| Spirituality | BALANCE | 1.77 |
| Community Orientation | OPEN | 1.58 |
| Patriotism | CONSERVATISM | 1.55 |
| Quality Awareness | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 46.8% |
| Democratic Republic of the Congo | 7.5% |
| Canada | 6.7% |
See Divertissement audiences in other countries
More Politics & Society audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Divertissement have in France?
Divertissement has an estimated audience of 7,109,029 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Divertissement fans?
53.3% of Divertissement fans are female, 46.7% are male, with an average age of 46.1 years.
Which brands do Divertissement fans like most?
Divertissement fans show strongest brand affinity for Love & Sex (97.9×), Kitchen garden (22.55×), and Christmas Gift (24.98×) over the country average.
Where do Divertissement fans live in France?
Divertissement fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Divertissement fans also like?
Beyond Divertissement itself, the audience over-indexes on Kitchen garden (22.55×), Christmas Gift (24.98×), Zoom lens (16.86×), and Hormone (14.86×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Divertissement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.