A data profile of the people who buy, follow and care about Divertissement in France — modelled from more than twelve digital signal sources. Divertissement has an estimated audience of 7,109,029 people in France.
The average Divertissement fan in France is 46.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (97.9× the country average).
Demographically, the Divertissement audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Divertissement fan in France is balanced, around 46.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Divertissement profile in France.
53.3% are female, 46.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.1 |
| Estimated audience size | 7,109,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Divertissement audience comes from France.
| Country | Share |
|---|---|
| France | 46.8% |
| Democratic Republic of the Congo | 7.5% |
| Canada | 6.7% |
Where the Divertissement audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~700K | 1.11× | |
| 02 | Île-de-France | ~1.5M | 1.10× | |
| 03 | Occitanie | ~700K | 1.06× | |
| 04 | Grand Est | ~600K | 1.06× | |
| 05 | Bourgogne-Franche-Comté | ~300K | 1.04× | |
| 06 | Centre-Val de Loire | ~300K | 1.02× | |
| 07 | Provence-Alpes-Côte d'Azur | ~500K | 0.99× | |
| 08 | Auvergne-Rhône-Alpes | ~800K | 0.97× | |
| 09 | Nouvelle-Aquitaine | ~600K | 0.96× | |
| 10 | Normandy | ~300K | 0.96× | |
| 11 | Pays de la Loire | ~400K | 0.95× | |
| 12 | Corsica | ~30K | 0.94× | |
| 13 | Brittany | ~300K | 0.90× |
The strongest cross-interests of the Divertissement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 97.90× | ||
| 02 | Christmas Gift | Kids & Family | 24.98× | ||
| 03 | Kitchen garden | Home & Garden | 22.55× | ||
| 04 | Zoom lens | Technology & Electronics | 16.86× | ||
| 05 | Christmas tree | Kids & Family | 16.71× | ||
| 06 | Hormone | Health | 14.86× | ||
| 07 | Breast Cancer awareness | Health | 12.12× | ||
| 08 | Broadcasting of sports events | Movies & TV | 11.45× | ||
| 09 | Dentistry | Business & Career | 11.29× | ||
| 10 | Passive income | Business & Career | 7.83× | ||
| 11 | EBay | Shopping | 2.54× | ||
| 12 | Energy | Home & Garden | 2.47× | ||
| 13 | YouTube | Movies & TV | 2.31× | ||
| 14 | AliExpress | Shopping | 2.29× | ||
| 15 | Action movies | Movies & TV | 2.29× | ||
| 16 | Comedy movies | Movies & TV | 2.22× | ||
| 17 | Rock music | Music & Radio | 2.14× | ||
| 18 | Hip hop music | Music & Radio | 2.13× | ||
| 19 | Ouest France | News | 1.89× | ||
| 20 | Paris Saint-Germain | Sports | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.87× | |
| Convenience Orientation | PREMIUM | 1.80× | |
| Spirituality | BALANCE | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Family Orientation | CONSERVATISM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Divertissement has an estimated audience of 7,109,029 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.3% of Divertissement fans are female, 46.7% are male, with an average age of 46.1 years.
Divertissement fans show strongest brand affinity for Love & Sex (97.9×), Kitchen garden (22.55×), and Christmas Gift (24.98×) over the country average.
Divertissement fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Divertissement itself, the audience over-indexes on Kitchen garden (22.55×), Christmas Gift (24.98×), Zoom lens (16.86×), and Hormone (14.86×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Divertissement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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