Rascasse Audience Intelligence

Divertissement Audience in United States

A data profile of the people who buy, follow and care about Divertissement in United States — modelled from more than twelve digital signal sources. Divertissement has an estimated audience of 315,290 people in United States.

#13254among Topic in United States#2596in Politics & Society

The average Divertissement fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include RMC Sport, David Tennant, Murdoch Mysteries, with strongest over-indexing on RMC Sport (158.9× the country average).

Demographically, the Divertissement audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Divertissement fan in United States is balanced, around 45.7 years old, with strong Travelling tendencies and a notable affinity for RMC Sport.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divertissement profile in United States.

Audience size
315K
in United States
Gender
51.3%♀
48.7% male
Age
45.7
average years
Country rank
#47110
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divertissement fans

51.3% are female, 48.7% are male, average age 45.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Divertissement audience in United States
MetricValue
Female51.3%
Male48.7%
Average age45.7
Estimated audience size315,290
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Divertissement audience in United States
Age bracketShare%
16-199%
20-2914%
30-3917%
40-4919%
50+41%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Divertissement audience comes from United States.

Worldwide audience distribution share by country for Divertissement
CountryShare
France46.8%
Democratic Republic of the Congo7.5%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divertissement audience in United States is strongest.

Fig. 05

Top regions by affinity

Divertissement fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.27×
02Vermont<1K1.26×
03South Dakota<1K1.24×
04North Dakota<1K1.19×
05New York~20K1.14×
06Montana<1K1.14×
07Massachusetts~7K1.09×
08Delaware<1K1.08×
09Rhode Island~1K1.07×
10Washington, District of Columbia~1K1.07×
11Maine~1K1.05×
12West Virginia~2K1.04×
13New Hampshire~1K1.04×
14California~40K1.03×
15Connecticut~3K1.02×
16Hawaii~1K1.02×
17Idaho~2K1.01×
18Virginia~8K0.99×
19New Mexico~2K0.98×
20Nebraska~2K0.98×
21Maryland~5K0.97×
22Mississippi~2K0.96×
23New Jersey~8K0.95×
24Arkansas~2K0.95×
25Kansas~2K0.95×
26Indiana~5K0.94×
27Oregon~3K0.93×
28Iowa~2K0.92×
29Washington~6K0.91×
30Louisiana~4K0.91×
31Oklahoma~3K0.91×
32Utah~3K0.91×
33Pennsylvania~10K0.90×
34North Carolina~9K0.90×
35Kentucky~4K0.90×
36Georgia~9K0.89×
37South Carolina~4K0.89×
38Nevada~3K0.89×
39Colorado~4K0.88×
40Wisconsin~4K0.88×
41Alabama~4K0.88×
42Arizona~6K0.86×
43Missouri~4K0.86×
44Minnesota~4K0.86×
45Florida~20K0.85×
46Illinois~9K0.85×
47Tennessee~5K0.84×
48Texas~20K0.81×
49Michigan~7K0.81×
50Ohio~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Divertissement, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divertissement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divertissement audience
#·InterestCategoryAffinity×
01RMC SportSports158.90×
02Murdoch MysteriesMovies & TV53.06×
03Matilda the MusicalMusic & Radio46.10×
04David TennantMovies & TV36.49×
05BroadchurchMovies & TV33.04×
06AirAsiaTravel & Leisure31.66×
07Ultra-high-definition televisionMovies & TV27.19×
08SailGPSports26.11×
09Mamma Mia!Movies & TV20.00×
10Borussia DortmundSports20.00×
11Chiwetel EjioforMovies & TV20.00×
12Ligue 1Sports19.87×
13Sharon OsbourneMovies & TV15.08×
14Penthouse apartmentHome & Garden14.01×
15Alfred HitchcockMovies & TV13.05×
16Inter MilanSports10.38×
17DailymotionMovies & TV8.12×
18Anne HathawayMovies & TV5.44×
19Internet celebrityInternet & Social Media4.41×
20RadioTechnology & Electronics4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divertissement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divertissement audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.99×
SpiritualityBALANCE2.32×
Sports ActivityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divertissement audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
SustainabilityBALANCE0.67×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divertissement have in United States?

Divertissement has an estimated audience of 315,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Divertissement fans?

51.3% of Divertissement fans are female, 48.7% are male, with an average age of 45.7 years.

03

Which brands do Divertissement fans like most?

Divertissement fans show strongest brand affinity for RMC Sport (158.9×), David Tennant (36.49×), and Murdoch Mysteries (53.06×) over the country average.

04

Where do Divertissement fans live in United States?

Divertissement fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Divertissement fans also like?

Beyond Divertissement itself, the audience over-indexes on David Tennant (36.49×), Murdoch Mysteries (53.06×), Sharon Osbourne (15.08×), and Broadchurch (33.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Divertissement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Divertissement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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