Rascasse Audience Intelligence

AirAsia Target Market in United States

A data profile of the people who buy, follow and care about AirAsia in United States — modelled from more than twelve digital signal sources. AirAsia has an estimated audience of 807,454 people in United States.

#51among Airline in United States#2814among Brand in United States#2070in Travel & Leisure

The average AirAsia fan in United States is 33.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Smart Communications, Free climbing, Cebuano language, with strongest over-indexing on Smart Communications (43.96× the country average).

Demographically, the AirAsia audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AirAsia fan in United States is balanced, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Smart Communications.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AirAsia profile in United States.

Audience size
807K
in United States
Gender
52.8%♀
47.2% male
Age
33.5
average years
Country rank
#27311
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AirAsia

52.8% are female, 47.2% are male, average age 33.5.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for AirAsia audience in United States
MetricValue
Female52.8%
Male47.2%
Average age33.5
Estimated audience size807,454
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the AirAsia audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide AirAsia audience comes from United States.

Worldwide audience distribution share by country for AirAsia
CountryShare
Malaysia20.5%
Philippines11.6%
China9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AirAsia audience in United States is strongest.

Fig. 05

Top regions by affinity

AirAsia customers by region in United States
#RegionReachAffinity×
01Hawaii~10K4.28×
02Washington, District of Columbia~10K4.19×
03California~200K2.29×
04Washington~40K2.26×
05Alaska~4K2.19×
06Nevada~10K1.74×
07New York~60K1.37×
08Virginia~30K1.37×
09Oregon~10K1.37×
10Arizona~20K1.15×
11New Jersey~20K1.13×
12Illinois~30K1.05×
13Colorado~10K1.02×
14Texas~70K1.00×
15Massachusetts~20K0.98×
16Maryland~10K0.94×
17Utah~7K0.94×
18North Dakota~2K0.91×
19Florida~50K0.90×
20Montana~2K0.87×
21Vermont~1K0.87×
22South Dakota~2K0.85×
23New Mexico~3K0.84×
24Georgia~20K0.83×
25New Hampshire~3K0.82×
26Maine~2K0.82×
27Delaware~2K0.82×
28Rhode Island~2K0.81×
29Minnesota~9K0.80×
30Idaho~3K0.80×
31Connecticut~6K0.78×
32Kansas~5K0.77×
33West Virginia~3K0.77×
34Nebraska~3K0.75×
35Arkansas~5K0.74×
36Iowa~5K0.72×
37Mississippi~5K0.72×
38Missouri~9K0.70×
39Louisiana~7K0.70×
40Oklahoma~6K0.69×
41North Carolina~20K0.68×
42Kentucky~7K0.65×
43Wisconsin~8K0.64×
44Tennessee~10K0.63×
45Indiana~9K0.63×
46South Carolina~8K0.63×
47Michigan~10K0.62×
48Alabama~7K0.62×
49Pennsylvania~20K0.61×
50Ohio~10K0.59×
Fig. 06

Affinity by region

Affinity by region — AirAsia, United States
0.59×1.00×4.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AirAsia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AirAsia audience
#·InterestCategoryAffinity×
01SelangorTravel & Leisure191.04×
02BPIBusiness & Career116.04×
03Ninoy Aquino International AirportTravel & Leisure78.36×
04Peninsular MalaysiaTravel & Leisure51.65×
05SM Mall of AsiaShopping50.89×
06Cebuano languagePolitics & Society50.59×
07TagaytayTravel & Leisure45.01×
08Smart CommunicationsTechnology & Electronics43.96×
09Kapampangan languagePolitics & Society36.03×
10University Athletic Association of the PhilippinesBusiness & Career32.66×
11DenpasarTravel & Leisure31.54×
12Free climbingSports30.54×
13Warner Bros. Movie World - Gold Coast, AustraliaTravel & Leisure21.63×
14PonyoMovies & TV20.19×
15Banshee (TV series)Movies & TV17.26×
16CallalilyMusic & Radio16.31×
17JollibeeFood & Beverages10.64×
18Travel technologyTravel & Leisure10.04×
19Travel websiteTravel & Leisure6.76×
20YouTube MusicInternet & Social Media4.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AirAsia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AirAsia audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.67×
TravellingTHRILL2.59×
Quality AwarenessPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AirAsia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Need for SecurityCONSERVATISM0.70×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AirAsia's target market in United States?

AirAsia's target market in United States covers an estimated 807,454 people, concentrated in California and Texas.

02

What is the gender split and age of AirAsia customers?

52.8% of the AirAsia audience are female, 47.2% are male, with an average age of 33.5 years.

03

Which brands do AirAsia fans like most?

AirAsia fans show strongest brand affinity for Smart Communications (43.96×), Free climbing (30.54×), and Cebuano language (50.59×) over the country average.

04

Where do AirAsia fans live in United States?

AirAsia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do AirAsia fans also like?

Beyond AirAsia itself, the audience over-indexes on Free climbing (30.54×), Cebuano language (50.59×), Warner Bros. Movie World - Gold Coast, Australia (21.63×), and Ninoy Aquino International Airport (78.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See AirAsia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AirAsia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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