AirAsia Audience in United States

AirAsia logo

AirAsia has an estimated audience of 811,262 people in United States. 52.8% are female, 47.2% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Free climbing, Smart Communications, Cebuano language, Warner Bros. Movie World - Gold Coast, Australia, Ninoy Aquino International Airport.

The average AirAsia fan in United States is 33.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Free climbing, Smart Communications, Cebuano language, with strongest over-indexing on Free climbing (30.54× the country average). Demographically, the AirAsia audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of AirAsia fans

Demographic split for AirAsia audience in United States
MetricValue
Female52.8%
Male47.2%
Average age33.5
Estimated audience size811,262

Audience persona

The typical AirAsia fan in United States is balanced, around 33.5 years old, with strong Travelling tendencies and a notable affinity for Free climbing.

Top regions in United States

Top regions ranked by reach for AirAsia in United States
RegionReachAffinity
California219,0122.45×
Texas71,6881.03×
New York63,4111.4×
Florida50,4710.92×
Washington35,9822.21×
Illinois29,4791.09×
Virginia29,4041.49×
New Jersey25,2721.22×
Georgia20,4200.82×
Arizona20,2011.22×
Hawaii17,1364.91×
Massachusetts16,1341.01×
North Carolina16,1070.66×
Pennsylvania15,1000.55×
Nevada14,8721.9×
Oregon13,3931.44×
Ohio13,3850.54×
Maryland13,1610.94×
Colorado12,9481.01×
Washington, District of Columbia12,3285.06×
Michigan11,3240.53×
Minnesota8,8280.76×
Missouri8,4770.65×
Tennessee8,2120.5×
Indiana7,3920.5×
Wisconsin6,7110.55×
Utah6,5000.89×
South Carolina6,1530.5×
Connecticut5,6760.7×
Louisiana5,0590.48×
Kentucky4,9470.49×
Alabama4,8290.43×
Oklahoma4,6920.52×
Alaska4,2902.47×
Iowa3,8400.57×
Arkansas3,6410.54×
Kansas3,6030.56×
New Mexico2,8750.71×
Mississippi2,5070.38×
Idaho2,1320.52×
Nebraska2,0880.51×
New Hampshire2,0340.64×
Maine1,7730.61×
West Virginia1,4730.39×
Montana1,3510.6×
Delaware1,2760.57×
Rhode Island1,2670.49×
North Dakota9650.58×
South Dakota7520.4×
Wyoming7080.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AirAsia audience
BrandAffinityCategory
Free climbing30.54×Sports
Smart Communications43.96×Technology & Electronics
Cebuano language50.59×Politics & Society
Warner Bros. Movie World - Gold Coast, Australia21.63×Travel & Leisure
Ninoy Aquino International Airport78.36×Travel & Leisure
BPI116.04×Business & Career
Peninsular Malaysia51.65×Travel & Leisure
SM Mall of Asia50.89×Shopping
Kapampangan language36.03×Politics & Society
Jollibee10.64×Food & Beverages
MK14.29×Music & Radio
Denpasar31.54×Travel & Leisure
Travel website6.76×Travel & Leisure
Ponyo20.19×Movies & TV
Banshee (TV series)17.26×Movies & TV
YouTube Music4.84×Internet & Social Media
Tagaytay45.01×Travel & Leisure
University Athletic Association of the Philippines32.66×Business & Career
Travel technology10.04×Travel & Leisure
Selangor191.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AirAsia audience
TraitClusterScore
TravellingTHRILL25.51
Sports ActivityPOWER5.16
LGBTQ+ IdentityOPEN3.03
Luxury OrientationPREMIUM2.66
Design AffinityPREMIUM2.4
Community OrientationOPEN2.07

Worldwide distribution

Worldwide audience distribution share by country for AirAsia
CountryShare
Malaysia20.4%
Philippines11.6%
China9.0%

See AirAsia audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does AirAsia have in United States?

AirAsia has an estimated audience of 811,262 people in United States, concentrated in California and Texas.

What is the gender split and age of AirAsia fans?

52.8% of AirAsia fans are female, 47.2% are male, with an average age of 33.5 years.

Which brands do AirAsia fans like most?

AirAsia fans show strongest brand affinity for Free climbing (30.54×), Smart Communications (43.96×), and Cebuano language (50.59×) over the country average.

Where do AirAsia fans live in United States?

AirAsia fans in United States are most concentrated in California (reach 219,012), Texas (reach 71,688), and New York (reach 63,411). These three regions account for the largest share of the active audience.

What other brands do AirAsia fans also like?

Beyond AirAsia itself, the audience over-indexes on Smart Communications (43.96×), Cebuano language (50.59×), Warner Bros. Movie World - Gold Coast, Australia (21.63×), and Ninoy Aquino International Airport (78.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AirAsia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.