Ninoy Aquino International Airport Audience in United States
Ninoy Aquino International Airport has an estimated audience of 300,791 people in United States. 57.3% are female, 42.7% are male, average age 45.1. Top regions: California, Texas, New York. Top brand affinities: Philippine Stock Exchange, EastWest Bank, Family car, Google Flights, Smart Communications.
The average Ninoy Aquino International Airport fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Philippine Stock Exchange, EastWest Bank, Family car, with strongest over-indexing on Philippine Stock Exchange (67.54× the country average). Demographically, the Ninoy Aquino International Airport audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Ninoy Aquino International Airport fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.1 |
| Estimated audience size | 300,791 |
Audience persona
The typical Ninoy Aquino International Airport fan in United States is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Philippine Stock Exchange.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 89,907 | 2.72× |
| Texas | 24,108 | 0.93× |
| New York | 18,819 | 1.12× |
| Florida | 15,941 | 0.78× |
| Washington | 15,263 | 2.53× |
| Illinois | 10,422 | 1.04× |
| Hawaii | 10,381 | 8.03× |
| New Jersey | 9,345 | 1.22× |
| Virginia | 9,140 | 1.25× |
| Nevada | 7,242 | 2.49× |
| Maryland | 6,948 | 1.34× |
| Arizona | 5,909 | 0.96× |
| Georgia | 5,357 | 0.58× |
| North Carolina | 4,882 | 0.54× |
| Pennsylvania | 4,575 | 0.45× |
| Ohio | 4,518 | 0.49× |
| Colorado | 4,438 | 0.94× |
| Michigan | 3,941 | 0.5× |
| Oregon | 3,734 | 1.08× |
| Massachusetts | 3,542 | 0.6× |
| Utah | 3,001 | 1.11× |
| Tennessee | 2,978 | 0.49× |
| Missouri | 2,925 | 0.6× |
| Indiana | 2,648 | 0.48× |
| Minnesota | 2,627 | 0.61× |
| Wisconsin | 2,429 | 0.54× |
| South Carolina | 2,241 | 0.5× |
| Connecticut | 2,107 | 0.7× |
| Kansas | 1,951 | 0.82× |
| Kentucky | 1,823 | 0.48× |
| Louisiana | 1,733 | 0.45× |
| Washington, District of Columbia | 1,475 | 1.63× |
| Iowa | 1,455 | 0.59× |
| Alabama | 1,361 | 0.32× |
| Alaska | 1,355 | 2.11× |
| Oklahoma | 1,323 | 0.4× |
| Idaho | 1,161 | 0.77× |
| New Mexico | 1,090 | 0.72× |
| Arkansas | 1,082 | 0.44× |
| Mississippi | 914 | 0.37× |
| New Hampshire | 746 | 0.63× |
| Nebraska | 609 | 0.4× |
| West Virginia | 603 | 0.43× |
| North Dakota | 589 | 0.95× |
| Montana | 525 | 0.63× |
| Maine | 520 | 0.48× |
| South Dakota | 518 | 0.75× |
| Wyoming | 488 | 1.09× |
| Rhode Island | 480 | 0.5× |
| Vermont | 472 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Philippine Stock Exchange | 67.54× | Business & Career |
| EastWest Bank | 81.61× | Business & Career |
| Family car | 20× | Cars & Mobility |
| Google Flights | 10.8× | Travel & Leisure |
| Smart Communications | 39.09× | Technology & Electronics |
| MSN | 5.73× | News |
| Group buying | 20× | Shopping |
| Kia Sportage | 24.19× | Cars & Mobility |
| Cebu Pacific | 47.2× | Travel & Leisure |
| Peugeot | 20× | Cars & Mobility |
| Lea Salonga | 39.67× | Movies & TV |
| Anne Curtis | 60.25× | Movies & TV |
| Cathay Pacific | 22.04× | Travel & Leisure |
| Star Cinema | 47.39× | Movies & TV |
| AirAsia | 30.39× | Travel & Leisure |
| Staples (Canada) | 4.44× | Business & Career |
| Citroën | 20× | Cars & Mobility |
| Adobo | 35.44× | Food & Beverages |
| International education | 13.66× | Business & Career |
| Soju | 34.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 5.21 |
| Family Orientation | CONSERVATISM | 4.82 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Career Orientation | POWER | 1.43 |
| Quality Awareness | PREMIUM | 1.41 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 43.7% |
| United States | 9.0% |
| United Arab Emirates | 6.3% |
See Ninoy Aquino International Airport audiences in other countries
- Ninoy Aquino International Airport — Germany
- Ninoy Aquino International Airport — United Kingdom
- Ninoy Aquino International Airport — France
- Ninoy Aquino International Airport — Italy
- Ninoy Aquino International Airport — Spain
- Ninoy Aquino International Airport — Brazil
- Ninoy Aquino International Airport — Japan
- Ninoy Aquino International Airport — South Korea
- Ninoy Aquino International Airport — India
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Frequently asked questions
How many fans does Ninoy Aquino International Airport have in United States?
Ninoy Aquino International Airport has an estimated audience of 300,791 people in United States, concentrated in California and Texas.
What is the gender split and age of Ninoy Aquino International Airport fans?
57.3% of Ninoy Aquino International Airport fans are female, 42.7% are male, with an average age of 45.1 years.
Which brands do Ninoy Aquino International Airport fans like most?
Ninoy Aquino International Airport fans show strongest brand affinity for Philippine Stock Exchange (67.54×), EastWest Bank (81.61×), and Family car (20×) over the country average.
Where do Ninoy Aquino International Airport fans live in United States?
Ninoy Aquino International Airport fans in United States are most concentrated in California (reach 89,907), Texas (reach 24,108), and New York (reach 18,819). These three regions account for the largest share of the active audience.
What other brands do Ninoy Aquino International Airport fans also like?
Beyond Ninoy Aquino International Airport itself, the audience over-indexes on EastWest Bank (81.61×), Family car (20×), Google Flights (10.8×), and Smart Communications (39.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ninoy Aquino International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.