Rascasse Audience Intelligence

Ninoy Aquino International Airport Audience in United States

A data profile of the people who buy, follow and care about Ninoy Aquino International Airport in United States — modelled from more than twelve digital signal sources. Ninoy Aquino International Airport has an estimated audience of 300,791 people in United States.

#46among Airport in United States#5741among POI in United States#4035in Travel & Leisure

The average Ninoy Aquino International Airport fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Smart Communications, AirAsia, Family car, with strongest over-indexing on Smart Communications (64.39× the country average).

Demographically, the Ninoy Aquino International Airport audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ninoy Aquino International Airport fan in United States is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Smart Communications.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninoy Aquino International Airport profile in United States.

Audience size
301K
in United States
Gender
57.3%♀
42.7% male
Age
45.1
average years
Country rank
#48329
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninoy Aquino International Airport fans

57.3% are female, 42.7% are male, average age 45.1.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Ninoy Aquino International Airport audience in United States
MetricValue
Female57.3%
Male42.7%
Average age45.1
Estimated audience size300,791
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Ninoy Aquino International Airport audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4925%
50+35%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Ninoy Aquino International Airport audience comes from United States.

Worldwide audience distribution share by country for Ninoy Aquino International Airport
CountryShare
Philippines43.7%
United States9.0%
United Arab Emirates6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninoy Aquino International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Ninoy Aquino International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K6.82×
02California~90K2.68×
03Washington~10K2.41×
04Nevada~6K2.15×
05Alaska~1K1.59×
06Washington, District of Columbia~1K1.48×
07Virginia~9K1.22×
08New York~20K1.17×
09New Jersey~9K1.16×
10Maryland~6K1.13×
11Utah~3K1.12×
12Oregon~4K1.08×
13Illinois~10K1.07×
14Arizona~6K0.98×
15North Dakota<1K0.98×
16Vermont<1K0.97×
17Colorado~4K0.95×
18South Dakota<1K0.94×
19Montana<1K0.93×
20Idaho~1K0.92×
21Delaware<1K0.91×
22Rhode Island<1K0.90×
23New Mexico~1K0.89×
24West Virginia~1K0.89×
25New Hampshire~1K0.89×
26Maine<1K0.88×
27Texas~20K0.87×
28Kansas~2K0.87×
29Nebraska~1K0.86×
30Mississippi~2K0.85×
31Connecticut~3K0.84×
32Florida~20K0.83×
33Arkansas~2K0.83×
34Iowa~2K0.81×
35Oklahoma~3K0.78×
36Louisiana~3K0.77×
37Kentucky~3K0.77×
38Massachusetts~4K0.75×
39Minnesota~3K0.75×
40Missouri~4K0.74×
41Alabama~3K0.74×
42Wisconsin~3K0.73×
43South Carolina~3K0.73×
44Tennessee~4K0.71×
45Indiana~4K0.69×
46Georgia~6K0.67×
47North Carolina~6K0.65×
48Michigan~5K0.64×
49Ohio~6K0.63×
50Pennsylvania~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Ninoy Aquino International Airport, United States
0.62×1.00×6.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninoy Aquino International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninoy Aquino International Airport audience
#·InterestCategoryAffinity×
01Anne CurtisMovies & TV104.52×
02AirAsiaTravel & Leisure78.36×
03EastWest BankBusiness & Career66.31×
04Smart CommunicationsTechnology & Electronics64.39×
05Cebu PacificTravel & Leisure60.20×
06Star CinemaMovies & TV56.57×
07Lea SalongaMovies & TV56.46×
08EraserheadMovies & TV32.95×
09Philippine Stock ExchangeBusiness & Career27.97×
10EVA AirTravel & Leisure24.83×
11Family carCars & Mobility20.00×
12International educationBusiness & Career20.00×
13CitroënCars & Mobility20.00×
14Group buyingShopping19.49×
15PeugeotCars & Mobility17.55×
16Low-cost carrierTravel & Leisure15.36×
17JollibeeFood & Beverages12.88×
18CitibankBusiness & Career6.25×
19Google FlightsTravel & Leisure5.35×
20MSNNews3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninoy Aquino International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninoy Aquino International Airport audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL11.39×
Family OrientationCONSERVATISM4.84×
IndulgenceJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninoy Aquino International Airport audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.81×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninoy Aquino International Airport have in United States?

Ninoy Aquino International Airport has an estimated audience of 300,791 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ninoy Aquino International Airport fans?

57.3% of Ninoy Aquino International Airport fans are female, 42.7% are male, with an average age of 45.1 years.

03

Which brands do Ninoy Aquino International Airport fans like most?

Ninoy Aquino International Airport fans show strongest brand affinity for Smart Communications (64.39×), AirAsia (78.36×), and Family car (20×) over the country average.

04

Where do Ninoy Aquino International Airport fans live in United States?

Ninoy Aquino International Airport fans in United States are most concentrated in California (reach ~90K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ninoy Aquino International Airport fans also like?

Beyond Ninoy Aquino International Airport itself, the audience over-indexes on AirAsia (78.36×), Family car (20×), Anne Curtis (104.52×), and EastWest Bank (66.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ninoy Aquino International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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