Rascasse Audience Intelligence

Cebu Pacific Target Market in United States

A data profile of the people who buy, follow and care about Cebu Pacific in United States — modelled from more than twelve digital signal sources. Cebu Pacific has an estimated audience of 510,835 people in United States.

#70among Airline in United States#3722among Brand in United States#2896in Travel & Leisure

The average Cebu Pacific fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tomb Raider: Anniversary, Fab.com, Bitten (TV series), with strongest over-indexing on Tomb Raider: Anniversary (1156.58× the country average).

Demographically, the Cebu Pacific audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cebu Pacific fan in United States is more female, around 31.5 years old, with strong Travelling tendencies and a notable affinity for Tomb Raider: Anniversary.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cebu Pacific profile in United States.

Audience size
511K
in United States
Gender
63.8%♀
36.2% male
Age
31.5
average years
Country rank
#36215
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cebu Pacific

63.8% are female, 36.2% are male, average age 31.5.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Cebu Pacific audience in United States
MetricValue
Female63.8%
Male36.2%
Average age31.5
Estimated audience size510,835
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Cebu Pacific audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Cebu Pacific audience comes from United States.

Worldwide audience distribution share by country for Cebu Pacific
CountryShare
Philippines43.5%
Japan8.8%
Hong Kong7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cebu Pacific audience in United States is strongest.

Fig. 05

Top regions by affinity

Cebu Pacific customers by region in United States
#RegionReachAffinity×
01Hawaii~10K6.32×
02Alaska~6K5.25×
03Nevada~20K3.20×
04California~100K2.68×
05Washington~20K2.12×
06Washington, District of Columbia~2K1.51×
07Virginia~20K1.24×
08North Dakota~1K1.19×
09New York~30K1.16×
10New Jersey~10K1.15×
11Illinois~20K1.12×
12Arizona~10K1.10×
13Oregon~6K1.08×
14Texas~40K1.00×
15Florida~30K0.96×
16South Dakota~1K0.91×
17Maryland~8K0.89×
18Montana~1K0.81×
19New Mexico~2K0.79×
20Utah~3K0.74×
21Colorado~6K0.73×
22Vermont<1K0.71×
23New Hampshire~1K0.68×
24Connecticut~3K0.67×
25Kansas~3K0.67×
26Idaho~2K0.67×
27Minnesota~5K0.66×
28Delaware<1K0.66×
29Iowa~3K0.63×
30Maine~1K0.63×
31Rhode Island~1K0.63×
32Arkansas~3K0.61×
33Missouri~5K0.60×
34Nebraska~2K0.60×
35West Virginia~1K0.59×
36Mississippi~2K0.56×
37Georgia~8K0.55×
38North Carolina~8K0.55×
39South Carolina~4K0.55×
40Louisiana~4K0.54×
41Kentucky~3K0.53×
42Tennessee~5K0.52×
43Oklahoma~3K0.51×
44Michigan~7K0.50×
45Massachusetts~5K0.50×
46Indiana~5K0.50×
47Wisconsin~4K0.49×
48Alabama~3K0.46×
49Pennsylvania~8K0.45×
50Ohio~7K0.44×
Fig. 06

Affinity by region

Affinity by region — Cebu Pacific, United States
0.44×1.00×6.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cebu Pacific audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cebu Pacific audience
#·InterestCategoryAffinity×
01Tomb Raider: AnniversaryGames1156.58×
02De La Salle University – DasmariñasBusiness & Career139.90×
03SM CyberzoneShopping111.58×
04Max FashionsFashion & Accessoires103.93×
05Fab.comHome & Garden99.37×
06Angel LocsinMovies & TV94.73×
07Vanish (brand)Home & Garden86.96×
08QuezonTravel & Leisure84.70×
09CebuTravel & Leisure65.73×
10Cebuano languagePolitics & Society62.35×
11Bitten (TV series)Movies & TV61.55×
12Ninoy Aquino International AirportTravel & Leisure60.20×
13UndefeatedFashion & Accessoires52.83×
14Kim CoatesMovies & TV44.09×
15Regions of the PhilippinesPolitics & Society42.04×
16Philippine AirlinesTravel & Leisure40.42×
17Smart CommunicationsTechnology & Electronics37.66×
18Philippine Stock ExchangeBusiness & Career34.64×
19Freddie HighmoreMovies & TV26.62×
20Tagalog languagePolitics & Society21.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cebu Pacific audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cebu Pacific audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.27×
SustainabilityBALANCE2.20×
Luxury OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cebu Pacific audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
TraditionCONSERVATISM0.96×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cebu Pacific's target market in United States?

Cebu Pacific's target market in United States covers an estimated 510,835 people, concentrated in California and Texas.

02

What is the gender split and age of Cebu Pacific customers?

63.8% of the Cebu Pacific audience are female, 36.2% are male, with an average age of 31.5 years.

03

Which brands do Cebu Pacific fans like most?

Cebu Pacific fans show strongest brand affinity for Tomb Raider: Anniversary (1156.58×), Fab.com (99.37×), and Bitten (TV series) (61.55×) over the country average.

04

Where do Cebu Pacific fans live in United States?

Cebu Pacific fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cebu Pacific fans also like?

Beyond Cebu Pacific itself, the audience over-indexes on Fab.com (99.37×), Bitten (TV series) (61.55×), Cebuano language (62.35×), and Smart Communications (37.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cebu Pacific. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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