Cebu Pacific Audience in United States

Cebu Pacific logo

Cebu Pacific has an estimated audience of 502,026 people in United States. 63.8% are female, 36.2% are male, average age 31.5. Top regions: California, Texas, New York. Top brand affinities: Tomb Raider: Anniversary, Cebuano language, Bitten (TV series), Philippine Airlines, Smart Communications.

The average Cebu Pacific fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tomb Raider: Anniversary, Cebuano language, Bitten (TV series), with strongest over-indexing on Tomb Raider: Anniversary (1156.58× the country average). Demographically, the Cebu Pacific audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Cebu Pacific fans

Demographic split for Cebu Pacific audience in United States
MetricValue
Female63.8%
Male36.2%
Average age31.5
Estimated audience size502,026

Audience persona

The typical Cebu Pacific fan in United States is more female, around 31.5 years old, with strong Travelling tendencies and a notable affinity for Tomb Raider: Anniversary.

Top regions in United States

Top regions ranked by reach for Cebu Pacific in United States
RegionReachAffinity
California160,8142.91×
Texas46,1311.07×
New York35,0761.25×
Florida33,7150.99×
Washington21,5922.14×
Illinois19,7741.18×
Nevada15,7473.24×
Virginia15,4891.27×
New Jersey15,0371.18×
Hawaii14,2906.62×
Arizona11,5111.12×
Georgia8,9060.58×
North Carolina8,3350.55×
Maryland7,7460.9×
Pennsylvania7,0750.42×
Ohio6,6100.43×
Oregon6,5481.14×
Michigan6,3720.49×
Colorado5,6970.72×
Alaska5,4145.04×
Tennessee5,1160.51×
Missouri4,9950.62×
Massachusetts4,7700.48×
Minnesota4,7270.66×
Indiana4,2810.47×
South Carolina3,6340.48×
Wisconsin3,3940.45×
Connecticut3,3540.67×
Utah3,2070.71×
Louisiana3,0110.47×
Kentucky2,9320.47×
Alabama2,6890.38×
Washington, District of Columbia2,5671.7×
Iowa2,3670.57×
Oklahoma2,3190.42×
Arkansas2,2210.54×
Kansas2,0750.52×
New Mexico1,7960.71×
Mississippi1,7200.42×
Idaho1,4720.58×
Nebraska1,1880.47×
New Hampshire1,1630.59×
North Dakota1,1071.07×
Montana8560.61×
Maine8170.45×
West Virginia7660.33×
Delaware6950.5×
South Dakota6430.55×
Rhode Island6370.4×
Wyoming4300.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cebu Pacific audience
BrandAffinityCategory
Tomb Raider: Anniversary1156.58×Games
Cebuano language62.35×Politics & Society
Bitten (TV series)61.55×Movies & TV
Philippine Airlines40.42×Travel & Leisure
Smart Communications37.66×Technology & Electronics
Cebu65.73×Travel & Leisure
Regions of the Philippines42.04×Politics & Society
SM Cyberzone111.58×Shopping
De La Salle University – Dasmariñas139.9×Business & Career
Angel Locsin94.73×Movies & TV
Kim Coates44.09×Movies & TV
Freddie Highmore26.62×Movies & TV
Max Fashions103.93×Fashion & Accessoires
Undefeated52.83×Fashion & Accessoires
Tagalog language21.17×Politics & Society
Philippine Stock Exchange34.64×Business & Career
Quezon84.7×Travel & Leisure
Ninoy Aquino International Airport60.2×Travel & Leisure
Tacloban85.91×Travel & Leisure
Jollibee10.94×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cebu Pacific audience
TraitClusterScore
TravellingTHRILL4.81
Luxury OrientationPREMIUM4.2
Sports ActivityPOWER2.82
Quality AwarenessPREMIUM2.35
Design AffinityPREMIUM2.09
Early Adopter MentalityPOWER2.08

Worldwide distribution

Worldwide audience distribution share by country for Cebu Pacific
CountryShare
Philippines43.6%
Japan8.7%
Hong Kong7.3%

See Cebu Pacific audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Cebu Pacific have in United States?

Cebu Pacific has an estimated audience of 502,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Cebu Pacific fans?

63.8% of Cebu Pacific fans are female, 36.2% are male, with an average age of 31.5 years.

Which brands do Cebu Pacific fans like most?

Cebu Pacific fans show strongest brand affinity for Tomb Raider: Anniversary (1156.58×), Cebuano language (62.35×), and Bitten (TV series) (61.55×) over the country average.

Where do Cebu Pacific fans live in United States?

Cebu Pacific fans in United States are most concentrated in California (reach 160,814), Texas (reach 46,131), and New York (reach 35,076). These three regions account for the largest share of the active audience.

What other brands do Cebu Pacific fans also like?

Beyond Cebu Pacific itself, the audience over-indexes on Cebuano language (62.35×), Bitten (TV series) (61.55×), Philippine Airlines (40.42×), and Smart Communications (37.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cebu Pacific. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.