Tagalog language Audience in United States

Tagalog language logo

Tagalog language has an estimated audience of 2,863,046 people in United States. 56.7% are female, 43.3% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Cam Ward, Stamp collecting, UK garage, Product design, Pro-Ject.

The average Tagalog language fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cam Ward, Stamp collecting, UK garage, with strongest over-indexing on Cam Ward (19.53× the country average). Demographically, the Tagalog language audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Tagalog language fans

Demographic split for Tagalog language audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.0
Estimated audience size2,863,046

Audience persona

The typical Tagalog language fan in United States is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Tagalog language in United States
RegionReachAffinity
California561,0491.78×
Texas257,1351.04×
New York184,9451.16×
Florida184,5120.95×
Illinois114,2031.2×
Washington95,9191.67×
Virginia87,3581.25×
North Carolina81,5800.95×
Pennsylvania81,2890.84×
Georgia80,1930.91×
New Jersey80,1151.1×
Ohio71,0470.81×
Arizona64,6231.11×
Massachusetts62,2101.1×
Michigan62,0220.83×
Maryland59,4881.21×
Nevada45,9911.66×
Tennessee44,9000.78×
Oregon42,9831.31×
Indiana42,9630.82×
Colorado42,8570.95×
Missouri40,5410.88×
Minnesota36,9400.9×
Wisconsin36,2210.84×
South Carolina33,9590.79×
Utah32,0611.25×
Hawaii29,5262.4×
Alabama28,9870.72×
Connecticut28,0620.98×
Kentucky27,3450.76×
Oklahoma27,2920.86×
Louisiana27,0130.73×
Kansas18,8400.84×
Arkansas18,2840.78×
Iowa17,8110.76×
Mississippi15,8870.67×
Idaho13,2520.92×
Washington, District of Columbia12,5091.45×
New Mexico12,0990.84×
Alaska10,6241.73×
Nebraska10,5820.74×
Maine9,8870.96×
New Hampshire9,4030.83×
West Virginia9,1130.68×
Rhode Island8,3680.92×
Delaware6,4020.81×
Montana5,7790.73×
North Dakota4,3430.74×
South Dakota4,1680.63×
Vermont4,0990.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tagalog language audience
BrandAffinityCategory
Cam Ward19.53×Sports
Stamp collecting19.37×Home & Garden
UK garage11.72×Music & Radio
Product design3.84×Business & Career
Pro-Ject6.67×Music & Radio
Hidden Objects Games24.28×Games
Nationality2.57×Politics & Society
Staycation2.91×Home & Garden
Women's empowerment3.4×Politics & Society
Isometric exercise6.94×Sports
Nebraska Cornhuskers football2.81×Sports
Kansas1.67×Travel & Leisure
Queens College, City University of New York4.39×Business & Career
Jesse Plemons2.05×Movies & TV
San Pellegrino4.14×Food & Beverages
Laneige3.03×Beauty & Wellness
Urban horticulture1.98×Home & Garden
Hayward, California5.87×Travel & Leisure
Sears2.17×Shopping
Kendra Scott1.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tagalog language audience
TraitClusterScore
TravellingTHRILL1.92
Quality AwarenessPREMIUM1.44
SpiritualityBALANCE1.33
ExtroversionTHRILL1.29
IndulgenceJOY1.23
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Tagalog language
CountryShare
Philippines26.2%
United States10.3%
Malaysia4.5%

See Tagalog language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Tagalog language have in United States?

Tagalog language has an estimated audience of 2,863,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Tagalog language fans?

56.7% of Tagalog language fans are female, 43.3% are male, with an average age of 42.0 years.

Which brands do Tagalog language fans like most?

Tagalog language fans show strongest brand affinity for Cam Ward (19.53×), Stamp collecting (19.37×), and UK garage (11.72×) over the country average.

Where do Tagalog language fans live in United States?

Tagalog language fans in United States are most concentrated in California (reach 561,049), Texas (reach 257,135), and New York (reach 184,945). These three regions account for the largest share of the active audience.

What other brands do Tagalog language fans also like?

Beyond Tagalog language itself, the audience over-indexes on Stamp collecting (19.37×), UK garage (11.72×), Product design (3.84×), and Pro-Ject (6.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tagalog language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.