Rascasse Audience Intelligence

Tagalog language Audience in United States

A data profile of the people who buy, follow and care about Tagalog language in United States — modelled from more than twelve digital signal sources. Tagalog language has an estimated audience of 2,863,046 people in United States.

#27among Language in United States#5243among Topic in United States#695in Politics & Society

The average Tagalog language fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Anne Curtis, El Corte Inglés, with strongest over-indexing on Group buying (18.85× the country average).

Demographically, the Tagalog language audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tagalog language fan in United States is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Group buying.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tagalog language profile in United States.

Audience size
2.9M
in United States
Gender
56.7%♀
43.3% male
Age
42.0
average years
Country rank
#10691
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tagalog language fans

56.7% are female, 43.3% are male, average age 42.0.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Tagalog language audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.0
Estimated audience size2,863,046
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Tagalog language audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Tagalog language audience comes from United States.

Worldwide audience distribution share by country for Tagalog language
CountryShare
Philippines26.2%
United States10.3%
Malaysia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tagalog language audience in United States is strongest.

Fig. 05

Top regions by affinity

Tagalog language fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K2.17×
02California~500K1.61×
03Alaska~10K1.61×
04Washington~90K1.55×
05Nevada~40K1.54×
06Washington, District of Columbia~10K1.37×
07Utah~30K1.28×
08Oregon~40K1.27×
09Virginia~80K1.19×
10Maryland~60K1.17×
11Illinois~100K1.13×
12Arizona~60K1.09×
13Massachusetts~60K1.08×
14New York~200K1.07×
15New Jersey~80K1.04×
16Idaho~10K1.02×
17Texas~200K0.99×
18Connecticut~30K0.99×
19Maine~10K0.99×
20Colorado~40K0.98×
21Rhode Island~9K0.96×
22Florida~200K0.94×
23Vermont~5K0.94×
24North Carolina~80K0.92×
25Minnesota~40K0.92×
26New Hampshire~10K0.92×
27Missouri~40K0.91×
28New Mexico~10K0.90×
29Georgia~80K0.89×
30Oklahoma~30K0.89×
31Kansas~20K0.89×
32Delaware~7K0.89×
33North Dakota~5K0.89×
34Montana~7K0.88×
35Wisconsin~40K0.87×
36Arkansas~20K0.86×
37Pennsylvania~80K0.85×
38Indiana~40K0.85×
39Michigan~60K0.83×
40South Dakota~5K0.83×
41Tennessee~50K0.82×
42Kentucky~30K0.82×
43Iowa~20K0.82×
44Nebraska~10K0.82×
45West Virginia~10K0.82×
46Ohio~70K0.81×
47South Carolina~30K0.80×
48Louisiana~30K0.79×
49Alabama~30K0.77×
50Mississippi~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Tagalog language, United States
0.77×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tagalog language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tagalog language audience
#·InterestCategoryAffinity×
01Anne CurtisMovies & TV42.71×
02Cebu PacificTravel & Leisure21.17×
03Liza SoberanoMovies & TV20.83×
04Lea SalongaMovies & TV19.92×
05Group buyingShopping18.85×
06El Corte InglésShopping13.54×
07Cathay PacificTravel & Leisure11.08×
08Smart CommunicationsTechnology & Electronics8.75×
09HindiPolitics & Society5.46×
10Nicholas HoultMovies & TV4.61×
11Web serverTechnology & Electronics3.97×
12Western UnionBusiness & Career3.74×
13PhilippinesTravel & Leisure2.92×
14RadioTechnology & Electronics2.10×
15Nordstrom rackFashion & Accessoires1.86×
16Planet FitnessSports1.83×
17RedditInternet & Social Media1.73×
18WalgreensShopping1.65×
19MSNNews1.60×
20McDonald'sFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tagalog language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tagalog language audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.07×
Quality AwarenessPREMIUM1.55×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tagalog language audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.81×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tagalog language have in United States?

Tagalog language has an estimated audience of 2,863,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tagalog language fans?

56.7% of Tagalog language fans are female, 43.3% are male, with an average age of 42.0 years.

03

Which brands do Tagalog language fans like most?

Tagalog language fans show strongest brand affinity for Group buying (18.85×), Anne Curtis (42.71×), and El Corte Inglés (13.54×) over the country average.

04

Where do Tagalog language fans live in United States?

Tagalog language fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tagalog language fans also like?

Beyond Tagalog language itself, the audience over-indexes on Anne Curtis (42.71×), El Corte Inglés (13.54×), Lea Salonga (19.92×), and Cathay Pacific (11.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Tagalog language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tagalog language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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