Lea Salonga Audience in United States

Lea Salonga logo

Lea Salonga has an estimated audience of 613,596 people in United States. 50.6% are female, 49.4% are male, average age 27.5. Top regions: California, New York, Texas. Top brand affinities: Matchbox (brand), Bloch (company), Freddie Highmore, Jollibee, Philippine Airlines.

The average Lea Salonga fan in United States is 27.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Matchbox (brand), Bloch (company), Freddie Highmore, with strongest over-indexing on Matchbox (brand) (288.09× the country average). Demographically, the Lea Salonga audience skews balanced with an average age of 27.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Lea Salonga fans

Demographic split for Lea Salonga audience in United States
MetricValue
Female50.6%
Male49.4%
Average age27.5
Estimated audience size613,596

Audience persona

The typical Lea Salonga fan in United States is balanced, around 27.5 years old, with strong Travelling tendencies and a notable affinity for Matchbox (brand).

Top regions in United States

Top regions ranked by reach for Lea Salonga in United States
RegionReachAffinity
California135,3532.01×
New York53,0611.55×
Texas45,2680.86×
Florida38,4400.93×
New Jersey23,1831.49×
Pennsylvania21,2831.03×
Illinois20,8171.02×
Virginia19,7551.32×
Ohio17,2930.91×
North Carolina16,8490.91×
Georgia16,5640.88×
Washington15,9671.3×
Massachusetts15,7221.3×
Michigan13,0070.81×
Maryland12,4131.18×
Arizona11,3910.91×
Tennessee10,3550.84×
Indiana10,1210.9×
Hawaii8,3753.18×
Missouri8,3170.84×
Colorado8,2250.85×
Wisconsin8,2130.89×
Utah8,1301.48×
Oregon8,0311.14×
Minnesota7,9520.9×
Nevada7,8351.32×
Connecticut7,6291.24×
South Carolina7,6190.83×
Kentucky5,9180.77×
Louisiana5,3210.67×
Oklahoma5,2390.77×
Alabama4,7150.55×
Iowa3,7960.75×
Kansas3,7800.78×
Arkansas3,3430.66×
Idaho2,9840.97×
Mississippi2,5240.5×
New Mexico2,5130.82×
New Hampshire2,4471.01×
Washington, District of Columbia2,3621.28×
Nebraska2,2950.75×
West Virginia2,1710.76×
Maine2,0540.93×
Rhode Island2,0351.04×
Delaware1,8401.09×
Montana1,1720.69×
Alaska1,0330.79×
Vermont1,0250.95×
South Dakota7930.56×
North Dakota6570.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lea Salonga audience
BrandAffinityCategory
Matchbox (brand)288.09×Kids & Family
Bloch (company)307.43×Fashion & Accessoires
Freddie Highmore84.97×Movies & TV
Jollibee34.82×Food & Beverages
Philippine Airlines62.18×Travel & Leisure
Charice Pempengco215.14×Music & Radio
Red Ribbon (bakeshop)106.93×Food & Beverages
Kris Aquino143.84×Movies & TV
Liza Soberano118.42×Movies & TV
Anne Curtis112.11×Movies & TV
Yogyakarta120.27×Travel & Leisure
Kathryn Bernardo129.68×Movies & TV
Naomi Scott37.62×Movies & TV
New Jersey Institute of Technology96.58×Business & Career
Daniel Padilla133.77×Movies & TV
opium114.45×Health
Special Region of Yogyakarta187.68×
Sarah Geronimo134.29×Music & Radio
Jennifer Connelly20.34×Movies & TV
Romeo and Juliet (1968 film)31.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lea Salonga audience
TraitClusterScore
TravellingTHRILL2.47
Quality AwarenessPREMIUM2.04
Luxury OrientationPREMIUM1.43
SustainabilityBALANCE1.36
Social Media UsageJOY1.23
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Lea Salonga
CountryShare
United States37.9%
Philippines24.5%
Japan5.9%

See Lea Salonga audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Lea Salonga have in United States?

Lea Salonga has an estimated audience of 613,596 people in United States, concentrated in California and New York.

What is the gender split and age of Lea Salonga fans?

50.6% of Lea Salonga fans are female, 49.4% are male, with an average age of 27.5 years.

Which brands do Lea Salonga fans like most?

Lea Salonga fans show strongest brand affinity for Matchbox (brand) (288.09×), Bloch (company) (307.43×), and Freddie Highmore (84.97×) over the country average.

Where do Lea Salonga fans live in United States?

Lea Salonga fans in United States are most concentrated in California (reach 135,353), New York (reach 53,061), and Texas (reach 45,268). These three regions account for the largest share of the active audience.

What other brands do Lea Salonga fans also like?

Beyond Lea Salonga itself, the audience over-indexes on Bloch (company) (307.43×), Freddie Highmore (84.97×), Jollibee (34.82×), and Philippine Airlines (62.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lea Salonga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.