Matchbox (brand) Audience in United States

Matchbox (brand) logo

Matchbox (brand) has an estimated audience of 879,783 people in United States. 29.1% are female, 70.9% are male, average age 42.2. Top regions: Virginia, Maryland, Florida. Top brand affinities: Israel, Urban Outfitters, Vocal harmony, Grinch, Goop.

The average Matchbox (brand) fan in United States is 42.2 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Florida. Top brand affinities include Israel, Urban Outfitters, Vocal harmony, with strongest over-indexing on Israel (10.25× the country average). Demographically, the Matchbox (brand) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Matchbox (brand) fans

Demographic split for Matchbox (brand) audience in United States
MetricValue
Female29.1%
Male70.9%
Average age42.2
Estimated audience size879,783

Audience persona

The typical Matchbox (brand) fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Matchbox (brand) in United States
RegionReachAffinity
Virginia138,8546.48×
Maryland97,6026.45×
Florida53,9230.91×
California42,2770.44×
Washington, District of Columbia41,51915.7×
Texas31,9840.42×
New York26,7870.54×
Michigan18,1990.79×
Pennsylvania16,3180.55×
Colorado15,3451.11×
Illinois15,2170.52×
North Carolina12,2100.46×
Ohio11,9620.44×
New Jersey11,1300.5×
Georgia11,1220.41×
Washington10,6490.6×
Massachusetts8,7080.5×
Indiana7,5530.47×
Tennessee7,3310.42×
Arizona6,5370.36×
South Carolina6,2650.47×
Missouri5,4340.38×
Minnesota5,2650.42×
Wisconsin5,0570.38×
Kentucky4,9070.44×
New Mexico4,6791.06×
Louisiana4,2150.37×
Connecticut4,1160.47×
Oregon3,9160.39×
Alabama3,5510.29×
Oklahoma3,5070.36×
Utah3,4000.43×
Nevada2,6570.31×
Iowa2,6470.37×
Arkansas2,6120.36×
Kansas2,5630.37×
West Virginia2,5200.62×
Mississippi2,2220.31×
South Dakota1,9640.97×
Idaho1,5660.35×
Nebraska1,5270.35×
New Hampshire1,4450.42×
Rhode Island1,3580.48×
Maine1,2370.39×
Hawaii1,0760.28×
Delaware1,0260.42×
Montana7980.33×
North Dakota6310.35×
Vermont5720.37×
Alaska3710.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matchbox (brand) audience
BrandAffinityCategory
Israel10.25×Travel & Leisure
Urban Outfitters6.27×Shopping
Vocal harmony10.57×Music & Radio
Grinch8.99×Movies & TV
Goop9.19×Internet & Social Media
Governor of Michigan12.24×Politics & Society
Wok10.76×Food & Beverages
Hibachi11.59×Food & Beverages
Fairy godmother10.63×Literature
Hipster12.96×Politics & Society
Dan Hardy41.35×Sports
Tezz9.28×Movies & TV
Gift registry16.45×Kids & Family
Product design2.46×Business & Career
Elsword20.25×Games
Google Home7.51×Technology & Electronics
Home staging5.97×Home & Garden
N1 road (South Africa)4.63×Travel & Leisure
No Escape (1994 film)11.98×Movies & TV
Grace Slick8.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matchbox (brand) audience
TraitClusterScore
PatriotismCONSERVATISM3.36
Need for SecurityCONSERVATISM1.97
Pet OwnershipJOY1.41
Luxury OrientationPREMIUM1.3
DIY MentalityTHRILL1.28
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Matchbox (brand)
CountryShare
United States47.4%
Australia5.9%
India5.1%

See Matchbox (brand) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Matchbox (brand) have in United States?

Matchbox (brand) has an estimated audience of 879,783 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Matchbox (brand) fans?

29.1% of Matchbox (brand) fans are female, 70.9% are male, with an average age of 42.2 years.

Which brands do Matchbox (brand) fans like most?

Matchbox (brand) fans show strongest brand affinity for Israel (10.25×), Urban Outfitters (6.27×), and Vocal harmony (10.57×) over the country average.

Where do Matchbox (brand) fans live in United States?

Matchbox (brand) fans in United States are most concentrated in Virginia (reach 138,854), Maryland (reach 97,602), and Florida (reach 53,923). These three regions account for the largest share of the active audience.

What other brands do Matchbox (brand) fans also like?

Beyond Matchbox (brand) itself, the audience over-indexes on Urban Outfitters (6.27×), Vocal harmony (10.57×), Grinch (8.99×), and Goop (9.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matchbox (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.