Matchbox (brand) Audience in United States

Matchbox (brand) logo

Matchbox (brand) has an estimated audience of 879,783 people in United States. 29.1% are female, 70.9% are male, average age 42.2. Top regions: Virginia, Maryland, Florida. Top brand affinities: Lea Salonga, Google Maps, CarGurus, Capital One, Enterprise Rent-A-Car.

The average Matchbox (brand) fan in United States is 42.2 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Florida. Top brand affinities include Lea Salonga, Google Maps, CarGurus, with strongest over-indexing on Lea Salonga (170.73× the country average). Demographically, the Matchbox (brand) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Matchbox (brand) fans

Demographic split for Matchbox (brand) audience in United States
MetricValue
Female29.1%
Male70.9%
Average age42.2
Estimated audience size879,783

Audience persona

The typical Matchbox (brand) fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Lea Salonga.

Top regions in United States

Top regions ranked by reach for Matchbox (brand) in United States
RegionReachAffinity
Virginia138,8546.48×
Maryland97,6026.45×
Florida53,9230.91×
California42,2770.44×
Washington, District of Columbia41,51915.7×
Texas31,9840.42×
New York26,7870.54×
Michigan18,1990.79×
Pennsylvania16,3180.55×
Colorado15,3451.11×
Illinois15,2170.52×
North Carolina12,2100.46×
Ohio11,9620.44×
New Jersey11,1300.5×
Georgia11,1220.41×
Washington10,6490.6×
Massachusetts8,7080.5×
Indiana7,5530.47×
Tennessee7,3310.42×
Arizona6,5370.36×
South Carolina6,2650.47×
Missouri5,4340.38×
Minnesota5,2650.42×
Wisconsin5,0570.38×
Kentucky4,9070.44×
New Mexico4,6791.06×
Louisiana4,2150.37×
Connecticut4,1160.47×
Oregon3,9160.39×
Alabama3,5510.29×
Oklahoma3,5070.36×
Utah3,4000.43×
Nevada2,6570.31×
Iowa2,6470.37×
Arkansas2,6120.36×
Kansas2,5630.37×
West Virginia2,5200.62×
Mississippi2,2220.31×
South Dakota1,9640.97×
Idaho1,5660.35×
Nebraska1,5270.35×
New Hampshire1,4450.42×
Rhode Island1,3580.48×
Maine1,2370.39×
Hawaii1,0760.28×
Delaware1,0260.42×
Montana7980.33×
North Dakota6310.35×
Vermont5720.37×
Alaska3710.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matchbox (brand) audience
BrandAffinityCategory
Lea Salonga170.73×Movies & TV
Google Maps11.88×Internet & Social Media
CarGurus16.43×Cars & Mobility
Capital One10.86×Business & Career
Enterprise Rent-A-Car14.21×Cars & Mobility
Circle K16.07×Shopping
Indeed.com9.44×Business & Career
Beetlejuice10.17×Movies & TV
Autism Awareness19.03×Health
Hot Wheels34×Kids & Family
Ozzy Osbourne17.59×Music & Radio
Diabetes mellitus awareness12.48×Health
Bruce Willis12.51×Movies & TV
Aaron Rodgers10.59×Sports
AccuWeather10.59×Home & Garden
Max Verstappen20×Sports
Vin Diesel22.86×Movies & TV
DeviantArt10.34×Internet & Social Media
Microblogging12.67×Technology & Electronics
Luka Dončić15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matchbox (brand) audience
TraitClusterScore
PatriotismCONSERVATISM3.36
Need for SecurityCONSERVATISM1.97
Pet OwnershipJOY1.41
Luxury OrientationPREMIUM1.3
DIY MentalityTHRILL1.28
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Matchbox (brand)
CountryShare
United States47.4%
Australia5.9%
India5.1%

See Matchbox (brand) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Matchbox (brand) have in United States?

Matchbox (brand) has an estimated audience of 879,783 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Matchbox (brand) fans?

29.1% of Matchbox (brand) fans are female, 70.9% are male, with an average age of 42.2 years.

Which brands do Matchbox (brand) fans like most?

Matchbox (brand) fans show strongest brand affinity for Lea Salonga (170.73×), Google Maps (11.88×), and CarGurus (16.43×) over the country average.

Where do Matchbox (brand) fans live in United States?

Matchbox (brand) fans in United States are most concentrated in Virginia (reach 138,854), Maryland (reach 97,602), and Florida (reach 53,923). These three regions account for the largest share of the active audience.

What other brands do Matchbox (brand) fans also like?

Beyond Matchbox (brand) itself, the audience over-indexes on Google Maps (11.88×), CarGurus (16.43×), Capital One (10.86×), and Enterprise Rent-A-Car (14.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matchbox (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.