Rascasse Audience Intelligence

Matchbox (brand) Target Market in United States

A data profile of the people who buy, follow and care about Matchbox (brand) in United States — modelled from more than twelve digital signal sources. Matchbox (brand) has an estimated audience of 848,823 people in United States.

#2698among Brand in United States#468in Kids & Family

The average Matchbox (brand) fan in United States is 42.2 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Florida.

Top brand affinities include Lea Salonga, Hot Wheels, Model building, with strongest over-indexing on Lea Salonga (288.09× the country average).

Demographically, the Matchbox (brand) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matchbox (brand) fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Lea Salonga.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matchbox (brand) profile in United States.

Audience size
849K
in United States
Gender
29.1%♀
70.9% male
Age
42.2
average years
Country rank
#26403
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Matchbox (brand)

29.1% are female, 70.9% are male, average age 42.2.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Matchbox (brand) audience in United States
MetricValue
Female29.1%
Male70.9%
Average age42.2
Estimated audience size848,823
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Matchbox (brand) audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4927%
50+22%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Matchbox (brand) audience comes from United States.

Worldwide audience distribution share by country for Matchbox (brand)
CountryShare
United States45.8%
Australia5.9%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matchbox (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Matchbox (brand) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K20.00×
02Maryland~100K7.26×
03Virginia~200K7.10×
04Colorado~20K1.76×
05Florida~60K0.92×
06New Mexico~4K0.86×
07South Dakota~2K0.81×
08Alaska~1K0.65×
09Michigan~10K0.61×
10Vermont<1K0.61×
11West Virginia~2K0.60×
12North Dakota~1K0.59×
13Montana~1K0.56×
14Rhode Island~2K0.54×
15Delaware~1K0.52×
16New Hampshire~2K0.50×
17Maine~2K0.50×
18Hawaii~2K0.47×
19Washington~8K0.46×
20Idaho~2K0.46×
21Nebraska~2K0.44×
22Pennsylvania~10K0.42×
23Connecticut~4K0.42×
24Mississippi~3K0.42×
25Arkansas~3K0.42×
26New York~20K0.41×
27South Carolina~5K0.41×
28Kentucky~5K0.41×
29Utah~3K0.41×
30Illinois~10K0.40×
31New Jersey~9K0.40×
32Massachusetts~7K0.40×
33Indiana~6K0.40×
34Iowa~3K0.40×
35Kansas~3K0.40×
36Louisiana~4K0.39×
37Oklahoma~4K0.38×
38North Carolina~10K0.37×
39Minnesota~5K0.37×
40Oregon~4K0.37×
41Tennessee~6K0.36×
42Ohio~9K0.35×
43Missouri~5K0.35×
44Wisconsin~5K0.35×
45Nevada~3K0.35×
46California~30K0.33×
47Georgia~9K0.33×
48Arizona~6K0.33×
49Alabama~4K0.33×
50Texas~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Matchbox (brand), United States
0.32×1.00×20.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matchbox (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matchbox (brand) audience
#·InterestCategoryAffinity×
01Lea SalongaMovies & TV288.09×
02Hot WheelsKids & Family37.74×
03Model buildingKids & Family24.98×
04Cultural tourismTravel & Leisure20.00×
05Porter AirlinesTravel & Leisure18.65×
06Max VerstappenSports12.60×
07Scale modelKids & Family10.85×
08Radio-controlled carKids & Family10.70×
09Peter ThielBusiness & Career8.50×
10Antique carCars & Mobility8.15×
11Auto showCars & Mobility7.17×
12MattelKids & Family6.63×
13CarcareCars & Mobility5.64×
14Automobile repair shopCars & Mobility4.55×
15FiberglassTechnology & Electronics4.54×
16Lawn mowerHome & Garden3.17×
17Discount TireShopping3.08×
18FedExBusiness & Career2.64×
19GameStopGames2.57×
20Solar energyHome & Garden2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matchbox (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matchbox (brand) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.94×
Need for SecurityCONSERVATISM2.16×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matchbox (brand) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
MindfulnessBALANCE0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Matchbox (brand)'s target market in United States?

Matchbox (brand)'s target market in United States covers an estimated 848,823 people, concentrated in Virginia and Maryland.

02

What is the gender split and age of Matchbox (brand) customers?

29.1% of the Matchbox (brand) audience are female, 70.9% are male, with an average age of 42.2 years.

03

Which brands do Matchbox (brand) fans like most?

Matchbox (brand) fans show strongest brand affinity for Lea Salonga (288.09×), Hot Wheels (37.74×), and Model building (24.98×) over the country average.

04

Where do Matchbox (brand) fans live in United States?

Matchbox (brand) fans in United States are most concentrated in Virginia (reach ~200K), Maryland (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Matchbox (brand) fans also like?

Beyond Matchbox (brand) itself, the audience over-indexes on Hot Wheels (37.74×), Model building (24.98×), Max Verstappen (12.6×), and Antique car (8.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Matchbox (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matchbox (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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