Model building Audience in United States

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Model building has an estimated audience of 2,967,704 people in United States. 30.3% are female, 69.7% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Anthony Edwards, Model aircraft, Scale model, Miniature wargaming, Rail transport modelling.

The average Model building fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anthony Edwards, Model aircraft, Scale model, with strongest over-indexing on Anthony Edwards (37.71× the country average). Demographically, the Model building audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Model building fans

Demographic split for Model building audience in United States
MetricValue
Female30.3%
Male69.7%
Average age38.3
Estimated audience size2,967,704

Audience persona

The typical Model building fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Anthony Edwards.

Top regions in United States

Top regions ranked by reach for Model building in United States
RegionReachAffinity
California281,3260.86×
Texas196,8150.77×
New York147,4990.89×
Florida142,7460.71×
Pennsylvania111,8341.12×
Ohio91,9561.01×
Illinois87,9750.89×
North Carolina70,9650.79×
Georgia68,8760.75×
Michigan68,0880.88×
Massachusetts65,2131.12×
Virginia63,7400.88×
Arizona58,7000.97×
New Jersey57,7650.77×
Washington57,1630.96×
Indiana54,1621×
Missouri49,2751.03×
Tennessee49,2030.83×
Colorado47,2871.01×
Wisconsin45,9031.03×
Oregon41,3901.22×
Maryland40,6720.8×
Kentucky37,7181.01×
Minnesota34,2890.81×
South Carolina32,8480.74×
Louisiana31,5680.82×
Alabama30,2760.73×
Connecticut28,6220.96×
Utah28,5911.08×
Oklahoma28,0430.85×
Arkansas21,9840.9×
Iowa21,0290.86×
Nevada20,6070.72×
Kansas20,5100.88×
Idaho18,8651.27×
Mississippi16,1390.66×
Maine14,1251.33×
New Hampshire13,1731.13×
Nebraska12,9000.87×
West Virginia12,4350.9×
New Mexico12,1190.81×
Alaska11,5231.82×
Hawaii10,9690.86×
Delaware10,7591.31×
Rhode Island9,8941.05×
North Dakota9,6541.58×
Montana9,2721.13×
South Dakota9,1521.33×
Wyoming8,6221.96×
Vermont8,3411.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Model building audience
BrandAffinityCategory
Anthony Edwards37.71×Movies & TV
Model aircraft120.28×Sports
Scale model52.43×Kids & Family
Miniature wargaming27.73×Games
Rail transport modelling43.36×Cars & Mobility
The War of the Worlds39.22×Movies & TV
Figure painting (hobby)40.42×Arts & Culture
Diorama51.92×Kids & Family
Military history18.44×Politics & Society
Plastic model130.94×Kids & Family
Brad Garrett35.77×Movies & TV
Jules Verne76.47×Literature
Julia Louis-Dreyfus24.13×Movies & TV
Radio-controlled helicopter38.89×Kids & Family
Cynthia Erivo13.13×Movies & TV
Kurt Vonnegut43.06×Literature
World war46.8×Politics & Society
Ready Player One26.89×Movies & TV
Model car35.28×Kids & Family
Val Kilmer7.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Model building audience
TraitClusterScore
PatriotismCONSERVATISM7.82
Luxury OrientationPREMIUM2.32
Risk AppetiteTHRILL2.18
LGBTQ+ IdentityOPEN1.9
Pet OwnershipJOY1.85
Community OrientationOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Model building
CountryShare
Japan27.3%
United States14.5%
Italy9.4%

See Model building audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Model building have in United States?

Model building has an estimated audience of 2,967,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Model building fans?

30.3% of Model building fans are female, 69.7% are male, with an average age of 38.3 years.

Which brands do Model building fans like most?

Model building fans show strongest brand affinity for Anthony Edwards (37.71×), Model aircraft (120.28×), and Scale model (52.43×) over the country average.

Where do Model building fans live in United States?

Model building fans in United States are most concentrated in California (reach 281,326), Texas (reach 196,815), and New York (reach 147,499). These three regions account for the largest share of the active audience.

What other brands do Model building fans also like?

Beyond Model building itself, the audience over-indexes on Model aircraft (120.28×), Scale model (52.43×), Miniature wargaming (27.73×), and Rail transport modelling (43.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Model building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.