Rascasse Audience Intelligence

Model building Audience in United States

A data profile of the people who buy, follow and care about Model building in United States — modelled from more than twelve digital signal sources. Model building has an estimated audience of 2,967,704 people in United States.

#5145among Topic in United States#251in Kids & Family

The average Model building fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anthony Edwards, Model aircraft, Scale model, with strongest over-indexing on Anthony Edwards (37.71× the country average).

Demographically, the Model building audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Model building fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Anthony Edwards.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Model building profile in United States.

Audience size
3M
in United States
Gender
30.3%♀
69.7% male
Age
38.3
average years
Country rank
#10409
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Model building fans

30.3% are female, 69.7% are male, average age 38.3.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Model building audience in United States
MetricValue
Female30.3%
Male69.7%
Average age38.3
Estimated audience size2,967,704
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Model building audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4917%
50+22%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Model building audience comes from United States.

Worldwide audience distribution share by country for Model building
CountryShare
Japan27.3%
United States14.5%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Model building audience in United States is strongest.

Fig. 05

Top regions by affinity

Model building fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.21×
02Maine~10K1.14×
03Vermont~6K1.14×
04North Dakota~7K1.13×
05South Dakota~8K1.10×
06Delaware~9K1.06×
07Oregon~40K1.05×
08Idaho~20K1.05×
09Montana~9K1.05×
10Pennsylvania~100K1.03×
11West Virginia~10K1.02×
12New Hampshire~10K1.02×
13Rhode Island~10K1.02×
14Massachusetts~60K1.01×
15Utah~30K1.01×
16Hawaii~10K1.00×
17Indiana~50K0.99×
18Kentucky~40K0.99×
19Colorado~50K0.98×
20New Mexico~10K0.98×
21Missouri~50K0.97×
22Wisconsin~40K0.97×
23Connecticut~30K0.97×
24Arkansas~20K0.97×
25Kansas~20K0.97×
26Nebraska~10K0.96×
27Washington~60K0.95×
28Washington, District of Columbia~8K0.95×
29Ohio~90K0.94×
30Arizona~60K0.94×
31Oklahoma~30K0.94×
32Iowa~20K0.94×
33Mississippi~20K0.94×
34Michigan~70K0.93×
35Louisiana~40K0.93×
36Illinois~90K0.91×
37Minnesota~40K0.91×
38Nevada~30K0.91×
39Virginia~70K0.90×
40Alabama~40K0.90×
41Maryland~50K0.89×
42South Carolina~40K0.89×
43Tennessee~50K0.88×
44New York~100K0.84×
45North Carolina~80K0.84×
46New Jersey~60K0.83×
47California~300K0.82×
48Georgia~80K0.82×
49Texas~200K0.78×
50Florida~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Model building, United States
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Model building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Model building audience
#·InterestCategoryAffinity×
01Plastic modelKids & Family130.94×
02Model aircraftSports120.28×
03Jules VerneLiterature76.47×
04Scale modelKids & Family52.43×
05DioramaKids & Family51.92×
06World warPolitics & Society46.80×
07Rail transport modellingCars & Mobility43.36×
08Kurt VonnegutLiterature43.06×
09Figure painting (hobby)Arts & Culture40.42×
10The War of the WorldsMovies & TV39.22×
11Radio-controlled helicopterKids & Family38.89×
12Anthony EdwardsMovies & TV37.71×
13Brad GarrettMovies & TV35.77×
14Model carKids & Family35.28×
15Miniature wargamingGames27.73×
16Ready Player OneMovies & TV26.89×
17Julia Louis-DreyfusMovies & TV24.13×
18SocratesLiterature18.62×
19Military historyPolitics & Society18.44×
20Cynthia ErivoMovies & TV13.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Model building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Model building audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.96×
Risk AppetiteTHRILL2.52×
Need for SecurityCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Model building audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Healthy LifestyleBALANCE0.79×
IndulgenceJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Model building have in United States?

Model building has an estimated audience of 2,967,704 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Model building fans?

30.3% of Model building fans are female, 69.7% are male, with an average age of 38.3 years.

03

Which brands do Model building fans like most?

Model building fans show strongest brand affinity for Anthony Edwards (37.71×), Model aircraft (120.28×), and Scale model (52.43×) over the country average.

04

Where do Model building fans live in United States?

Model building fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Model building fans also like?

Beyond Model building itself, the audience over-indexes on Model aircraft (120.28×), Scale model (52.43×), Miniature wargaming (27.73×), and Rail transport modelling (43.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Model building audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Model building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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