Model aircraft Audience in United States

Model aircraft has an estimated audience of 1,504,648 people in United States. 26.3% are female, 73.7% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Model building, Google Flights, Scale model, Capital One, Autism Awareness.

The average Model aircraft fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Model building, Google Flights, Scale model, with strongest over-indexing on Model building (50.6× the country average). Demographically, the Model aircraft audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Model aircraft fans

Demographic split for Model aircraft audience in United States
MetricValue
Female26.3%
Male73.7%
Average age40.2
Estimated audience size1,504,648

Audience persona

The typical Model aircraft fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Model building.

Top regions in United States

Top regions ranked by reach for Model aircraft in United States
RegionReachAffinity
California157,4940.95×
Texas111,2490.86×
Florida93,1930.91×
New York65,5940.78×
Illinois49,9471×
Ohio47,6621.03×
Pennsylvania40,8360.81×
Michigan40,2151.02×
North Carolina39,9780.88×
Georgia35,3120.76×
Virginia31,2640.85×
New Jersey30,5060.8×
Washington30,3061×
Arizona30,2080.98×
Tennessee27,5750.91×
Indiana26,6750.97×
Colorado26,0101.1×
Massachusetts24,6840.83×
Missouri24,0100.99×
Minnesota22,8831.06×
Oregon22,5351.31×
Maryland20,0350.77×
Wisconsin19,8560.88×
Oklahoma19,6611.18×
Utah19,2011.42×
Alabama17,7080.84×
South Carolina17,0710.75×
Kentucky15,4790.82×
Louisiana13,9010.72×
Kansas13,8051.16×
Nevada12,5000.86×
Washington, District of Columbia12,2322.7×
Arkansas11,6970.94×
Connecticut10,3980.69×
Iowa9,5310.77×
Mississippi8,6400.7×
Idaho8,4691.12×
Nebraska6,8510.91×
New Mexico6,5430.87×
Maine6,2121.15×
Hawaii5,9930.93×
New Hampshire5,5970.94×
West Virginia5,4350.78×
Montana5,0231.2×
Alaska4,4071.37×
South Dakota4,0831.17×
North Dakota3,6921.19×
Rhode Island3,5130.73×
Vermont3,4561.31×
Delaware3,3880.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Model aircraft audience
BrandAffinityCategory
Model building50.6×Kids & Family
Google Flights14.02×Travel & Leisure
Scale model30.91×Kids & Family
Capital One8.52×Business & Career
Autism Awareness19.03×Health
Google Maps7.59×Internet & Social Media
Diabetes mellitus awareness12.48×Health
CarGurus10×Cars & Mobility
Aaron Rodgers10.27×Sports
Kitchenette51.16×Home & Garden
Thingiverse22.52×Arts & Culture
Bruce Willis10.64×Movies & TV
Radio-controlled car18.61×Kids & Family
AccuWeather9.28×Home & Garden
Microblogging12.67×Technology & Electronics
Indeed.com5.78×Business & Career
Singer-songwriter5.51×Music & Radio
DeviantArt9.44×Internet & Social Media
Beetlejuice6.39×Movies & TV
Traxxas35.45×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Model aircraft audience
TraitClusterScore
PatriotismCONSERVATISM9.43
Risk AppetiteTHRILL2.05
Luxury OrientationPREMIUM1.89
LGBTQ+ IdentityOPEN1.87
IndividualismJOY1.81
Pet OwnershipJOY1.77

Worldwide distribution

Worldwide audience distribution share by country for Model aircraft
CountryShare
United States23.4%
Japan10.2%
United Kingdom8.1%

See Model aircraft audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Model aircraft have in United States?

Model aircraft has an estimated audience of 1,504,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Model aircraft fans?

26.3% of Model aircraft fans are female, 73.7% are male, with an average age of 40.2 years.

Which brands do Model aircraft fans like most?

Model aircraft fans show strongest brand affinity for Model building (50.6×), Google Flights (14.02×), and Scale model (30.91×) over the country average.

Where do Model aircraft fans live in United States?

Model aircraft fans in United States are most concentrated in California (reach 157,494), Texas (reach 111,249), and Florida (reach 93,193). These three regions account for the largest share of the active audience.

What other brands do Model aircraft fans also like?

Beyond Model aircraft itself, the audience over-indexes on Google Flights (14.02×), Scale model (30.91×), Capital One (8.52×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Model aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.