A data profile of the people who buy, follow and care about Model aircraft in Germany — modelled from more than twelve digital signal sources. Model aircraft has an estimated audience of 309,696 people in Germany.
The average Model aircraft fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Remote control, Scale model, Model building, with strongest over-indexing on Remote control (38.07× the country average).
Demographically, the Model aircraft audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Model aircraft fan in Germany is more male, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Remote control.
The key figures that characterise the Model aircraft profile in Germany.
17.2% are female, 82.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 17.2% |
| Male | 82.8% |
| Average age | 41.1 |
| Estimated audience size | 309,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Model aircraft audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 10.2% |
| United Kingdom | 8.1% |
Where the Model aircraft audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~60K | 1.38× | |
| 02 | Bayern | ~60K | 1.23× | |
| 03 | Niedersachsen | ~30K | 1.14× | |
| 04 | Rheinland-Pfalz | ~20K | 1.10× | |
| 05 | Hessen | ~30K | 1.09× | |
| 06 | Sachsen | ~20K | 1.09× | |
| 07 | Saarland | ~4K | 1.06× | |
| 08 | Thüringen | ~8K | 1.04× | |
| 09 | Nordrhein-Westfalen | ~70K | 1.03× | |
| 10 | Schleswig-Holstein | ~10K | 0.98× | |
| 11 | Brandenburg | ~9K | 0.98× | |
| 12 | Bremen | ~2K | 0.92× | |
| 13 | Hamburg | ~6K | 0.90× | |
| 14 | Sachsen-Anhalt | ~7K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.81× | |
| 16 | Berlin | ~10K | 0.73× |
The strongest cross-interests of the Model aircraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volotea | Travel & Leisure | 57.88× | ||
| 02 | Remote control | Home & Garden | 38.07× | ||
| 03 | Revell | Kids & Family | 34.82× | ||
| 04 | Scale model | Kids & Family | 22.50× | ||
| 05 | Ed Harris | Movies & TV | 22.31× | ||
| 06 | Bulthaup | Home & Garden | 20.00× | ||
| 07 | Table Tennis World Cup | Sports | 18.39× | ||
| 08 | Model building | Kids & Family | 18.26× | ||
| 09 | Diorama | Kids & Family | 17.90× | ||
| 10 | Volkswagen ID.3 | Cars & Mobility | 14.47× | ||
| 11 | Radio-controlled car | Kids & Family | 10.93× | ||
| 12 | Märklin | Kids & Family | 10.78× | ||
| 13 | Tesla Model S | Cars & Mobility | 8.12× | ||
| 14 | Unmanned aerial vehicle | Cars & Mobility | 7.55× | ||
| 15 | Flightradar24 | Travel & Leisure | 7.04× | ||
| 16 | 3D printing | Technology & Electronics | 6.35× | ||
| 17 | Sandra Bullock | Movies & TV | 6.09× | ||
| 18 | Bass guitar | Music & Radio | 4.18× | ||
| 19 | Solar energy | Home & Garden | 2.92× | ||
| 20 | Hobby | Home & Garden | 2.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 5.87× | |
| Risk Appetite | THRILL | 2.04× | |
| Extroversion | THRILL | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Indulgence | JOY | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Model aircraft has an estimated audience of 309,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
17.2% of Model aircraft fans are female, 82.8% are male, with an average age of 41.1 years.
Model aircraft fans show strongest brand affinity for Remote control (38.07×), Scale model (22.5×), and Model building (18.26×) over the country average.
Model aircraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Model aircraft itself, the audience over-indexes on Scale model (22.5×), Model building (18.26×), Volotea (57.88×), and Revell (34.82×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Model aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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