Revell Audience in Germany
Revell has an estimated audience of 226,217 people in Germany. 24.7% are female, 75.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kyosho, Fleischmann (model railroads), Chevrolet Tahoe, Tomy, Old Testament.
The average Revell fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kyosho, Fleischmann (model railroads), Chevrolet Tahoe, with strongest over-indexing on Kyosho (186.93× the country average). Demographically, the Revell audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Revell fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 41.2 |
| Estimated audience size | 226,217 |
Audience persona
The typical Revell fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Kyosho.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,764 | 1.11× |
| Bayern | 39,660 | 1.09× |
| Baden-Württemberg | 34,267 | 1.11× |
| Niedersachsen | 27,826 | 1.27× |
| Hessen | 15,933 | 0.92× |
| Rheinland-Pfalz | 12,337 | 1.09× |
| Sachsen | 11,924 | 1.07× |
| Schleswig-Holstein | 9,466 | 1.17× |
| Berlin | 7,298 | 0.72× |
| Brandenburg | 6,330 | 0.9× |
| Thüringen | 6,275 | 1.09× |
| Sachsen-Anhalt | 5,712 | 0.97× |
| Hamburg | 4,700 | 0.92× |
| Mecklenburg-Vorpommern | 3,084 | 0.71× |
| Saarland | 2,744 | 0.99× |
| Bremen | 1,674 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kyosho | 186.93× | Cars & Mobility |
| Fleischmann (model railroads) | 82.53× | Kids & Family |
| Chevrolet Tahoe | 85.67× | Cars & Mobility |
| Tomy | 119.45× | Kids & Family |
| Old Testament | 20× | Politics & Society |
| Matchbox (brand) | 89.4× | Kids & Family |
| Traxxas | 61.35× | Kids & Family |
| Scale model | 18.35× | Kids & Family |
| Griffin | 69.84× | Literature |
| Model Railroader | 57.76× | Travel & Leisure |
| Model aircraft | 34.82× | Sports |
| Duck hunting | 14.34× | Sports |
| Diorama | 34.18× | Kids & Family |
| Mark the Evangelist | 13.53× | Politics & Society |
| Model building | 13.92× | Kids & Family |
| Land use | 10.2× | Home & Garden |
| Bluebrixx | 8.04× | Kids & Family |
| Saint George | 17.62× | Politics & Society |
| Emergency vehicle lighting | 13.57× | Cars & Mobility |
| Express train | 12.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.92 |
| Extroversion | THRILL | 1.43 |
| Convenience Orientation | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.38 |
| Need for Security | CONSERVATISM | 1.34 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.0% |
| United States | 15.6% |
| United Kingdom | 8.2% |
See Revell audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Revell have in Germany?
Revell has an estimated audience of 226,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Revell fans?
24.7% of Revell fans are female, 75.3% are male, with an average age of 41.2 years.
Which brands do Revell fans like most?
Revell fans show strongest brand affinity for Kyosho (186.93×), Fleischmann (model railroads) (82.53×), and Chevrolet Tahoe (85.67×) over the country average.
Where do Revell fans live in Germany?
Revell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,764), Bayern (reach 39,660), and Baden-Württemberg (reach 34,267). These three regions account for the largest share of the active audience.
What other brands do Revell fans also like?
Beyond Revell itself, the audience over-indexes on Fleischmann (model railroads) (82.53×), Chevrolet Tahoe (85.67×), Tomy (119.45×), and Old Testament (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Revell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.