Model building Audience in Germany

Model building has an estimated audience of 1,408,412 people in Germany. 27.8% are female, 72.2% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bluebrixx, Scale model, IU (singer), PIKO, Warhammer 40,000: Space Marine.
The average Model building fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bluebrixx, Scale model, IU (singer), with strongest over-indexing on Bluebrixx (25.91× the country average). Demographically, the Model building audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Model building fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 41.7 |
| Estimated audience size | 1,408,412 |
Audience persona
The typical Model building fan in Germany is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Bluebrixx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 333,393 | 1.08× |
| Bayern | 250,089 | 1.1× |
| Baden-Württemberg | 213,377 | 1.11× |
| Niedersachsen | 165,983 | 1.21× |
| Hessen | 98,663 | 0.92× |
| Sachsen | 73,583 | 1.07× |
| Rheinland-Pfalz | 72,314 | 1.02× |
| Schleswig-Holstein | 58,119 | 1.15× |
| Berlin | 49,839 | 0.79× |
| Brandenburg | 42,400 | 0.97× |
| Thüringen | 38,154 | 1.06× |
| Sachsen-Anhalt | 33,253 | 0.91× |
| Hamburg | 32,470 | 1.02× |
| Mecklenburg-Vorpommern | 22,114 | 0.82× |
| Saarland | 15,198 | 0.88× |
| Bremen | 10,520 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bluebrixx | 25.91× | Kids & Family |
| Scale model | 19.86× | Kids & Family |
| IU (singer) | 20.51× | Music & Radio |
| PIKO | 30.12× | Kids & Family |
| Warhammer 40,000: Space Marine | 35.21× | Games |
| warhammer online | 59.19× | Games |
| Radio-controlled model | 25.46× | Kids & Family |
| Warhammer Quest | 45.09× | Games |
| Roco | 31.73× | Kids & Family |
| Model Railroader | 36.32× | Travel & Leisure |
| Noch (model railroads) | 30.61× | Kids & Family |
| Movies | 2.12× | Movies & TV |
| Radio-controlled helicopter | 18.41× | Kids & Family |
| Rail transport modelling | 11.83× | Cars & Mobility |
| Radio-controlled car | 12.54× | Kids & Family |
| Diorama | 22.25× | Kids & Family |
| Hordes (game) | 33.72× | Games |
| Salaryman | 7.7× | Business & Career |
| Google Flights | 4.66× | Travel & Leisure |
| Drill | 4.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| DIY Mentality | THRILL | 1.37 |
| Need for Security | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 0.99 |
| Sports Activity | POWER | 0.97 |
| Urban Lifestyle | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.3% |
| United States | 14.5% |
| Italy | 9.4% |
See Model building audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Model building have in Germany?
Model building has an estimated audience of 1,408,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Model building fans?
27.8% of Model building fans are female, 72.2% are male, with an average age of 41.7 years.
Which brands do Model building fans like most?
Model building fans show strongest brand affinity for Bluebrixx (25.91×), Scale model (19.86×), and IU (singer) (20.51×) over the country average.
Where do Model building fans live in Germany?
Model building fans in Germany are most concentrated in Nordrhein-Westfalen (reach 333,393), Bayern (reach 250,089), and Baden-Württemberg (reach 213,377). These three regions account for the largest share of the active audience.
What other brands do Model building fans also like?
Beyond Model building itself, the audience over-indexes on Scale model (19.86×), IU (singer) (20.51×), PIKO (30.12×), and Warhammer 40,000: Space Marine (35.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Model building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.