Rascasse Audience Intelligence

Model building Audience in Germany

A data profile of the people who buy, follow and care about Model building in Germany — modelled from more than twelve digital signal sources. Model building has an estimated audience of 1,408,412 people in Germany.

#2516among Topic in Germany#131in Kids & Family

The average Model building fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bluebrixx, Scale model, Model Railroader, with strongest over-indexing on Bluebrixx (25.91× the country average).

Demographically, the Model building audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Model building fan in Germany is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Bluebrixx.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Model building profile in Germany.

Audience size
1.4M
in Germany
Gender
27.8%♀
72.2% male
Age
41.7
average years
Country rank
#4733
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Model building fans

27.8% are female, 72.2% are male, average age 41.7.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Model building audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age41.7
Estimated audience size1,408,412
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Model building audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Model building audience comes from Germany.

Worldwide audience distribution share by country for Model building
CountryShare
Japan27.3%
United States14.5%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Model building audience in Germany is strongest.

Fig. 05

Top regions by affinity

Model building fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.19×
02Schleswig-Holstein~60K1.14×
03Thüringen~40K1.10×
04Nordrhein-Westfalen~300K1.07×
05Bayern~200K1.07×
06Baden-Württemberg~200K1.07×
07Rheinland-Pfalz~70K1.03×
08Sachsen~70K1.03×
09Hamburg~30K1.03×
10Brandenburg~40K0.97×
11Sachsen-Anhalt~30K0.95×
12Saarland~20K0.94×
13Bremen~10K0.92×
14Hessen~100K0.90×
15Mecklenburg-Vorpommern~20K0.89×
16Berlin~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Model building, Germany
0.75×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Model building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Model building audience
#·InterestCategoryAffinity×
01warhammer onlineGames59.19×
02Warhammer QuestGames45.09×
03Model RailroaderTravel & Leisure36.32×
04Warhammer 40,000: Space MarineGames35.21×
05Hordes (game)Games33.72×
06RocoKids & Family31.73×
07Noch (model railroads)Kids & Family30.61×
08PIKOKids & Family30.12×
09BluebrixxKids & Family25.91×
10Radio-controlled modelKids & Family25.46×
11DioramaKids & Family22.25×
12IU (singer)Music & Radio20.51×
13Scale modelKids & Family19.86×
14Radio-controlled helicopterKids & Family18.41×
15MärklinKids & Family13.74×
16Radio-controlled carKids & Family12.54×
17Rail transport modellingCars & Mobility11.83×
18SalarymanBusiness & Career7.70×
19Google FlightsTravel & Leisure4.66×
20MoviesMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Model building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Model building audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
DIY MentalityTHRILL1.61×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Model building audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
IndividualismJOY0.65×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Model building have in Germany?

Model building has an estimated audience of 1,408,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Model building fans?

27.8% of Model building fans are female, 72.2% are male, with an average age of 41.7 years.

03

Which brands do Model building fans like most?

Model building fans show strongest brand affinity for Bluebrixx (25.91×), Scale model (19.86×), and Model Railroader (36.32×) over the country average.

04

Where do Model building fans live in Germany?

Model building fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Model building fans also like?

Beyond Model building itself, the audience over-indexes on Scale model (19.86×), Model Railroader (36.32×), IU (singer) (20.51×), and PIKO (30.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Model building audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Model building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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