Model building Audience in Germany

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Model building has an estimated audience of 1,408,412 people in Germany. 27.8% are female, 72.2% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bluebrixx, Scale model, IU (singer), PIKO, Warhammer 40,000: Space Marine.

The average Model building fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bluebrixx, Scale model, IU (singer), with strongest over-indexing on Bluebrixx (25.91× the country average). Demographically, the Model building audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Model building fans

Demographic split for Model building audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age41.7
Estimated audience size1,408,412

Audience persona

The typical Model building fan in Germany is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Bluebrixx.

Top regions in Germany

Top regions ranked by reach for Model building in Germany
RegionReachAffinity
Nordrhein-Westfalen333,3931.08×
Bayern250,0891.1×
Baden-Württemberg213,3771.11×
Niedersachsen165,9831.21×
Hessen98,6630.92×
Sachsen73,5831.07×
Rheinland-Pfalz72,3141.02×
Schleswig-Holstein58,1191.15×
Berlin49,8390.79×
Brandenburg42,4000.97×
Thüringen38,1541.06×
Sachsen-Anhalt33,2530.91×
Hamburg32,4701.02×
Mecklenburg-Vorpommern22,1140.82×
Saarland15,1980.88×
Bremen10,5200.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Model building audience
BrandAffinityCategory
Bluebrixx25.91×Kids & Family
Scale model19.86×Kids & Family
IU (singer)20.51×Music & Radio
PIKO30.12×Kids & Family
Warhammer 40,000: Space Marine35.21×Games
warhammer online59.19×Games
Radio-controlled model25.46×Kids & Family
Warhammer Quest45.09×Games
Roco31.73×Kids & Family
Model Railroader36.32×Travel & Leisure
Noch (model railroads)30.61×Kids & Family
Movies2.12×Movies & TV
Radio-controlled helicopter18.41×Kids & Family
Rail transport modelling11.83×Cars & Mobility
Radio-controlled car12.54×Kids & Family
Diorama22.25×Kids & Family
Hordes (game)33.72×Games
Salaryman7.7×Business & Career
Google Flights4.66×Travel & Leisure
Drill4.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Model building audience
TraitClusterScore
PatriotismCONSERVATISM1.65
DIY MentalityTHRILL1.37
Need for SecurityCONSERVATISM1.18
Family OrientationCONSERVATISM0.99
Sports ActivityPOWER0.97
Urban LifestyleOPEN0.94

Worldwide distribution

Worldwide audience distribution share by country for Model building
CountryShare
Japan27.3%
United States14.5%
Italy9.4%

See Model building audiences in other countries

More Kids & Family audiences in Germany

Frequently asked questions

How many fans does Model building have in Germany?

Model building has an estimated audience of 1,408,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Model building fans?

27.8% of Model building fans are female, 72.2% are male, with an average age of 41.7 years.

Which brands do Model building fans like most?

Model building fans show strongest brand affinity for Bluebrixx (25.91×), Scale model (19.86×), and IU (singer) (20.51×) over the country average.

Where do Model building fans live in Germany?

Model building fans in Germany are most concentrated in Nordrhein-Westfalen (reach 333,393), Bayern (reach 250,089), and Baden-Württemberg (reach 213,377). These three regions account for the largest share of the active audience.

What other brands do Model building fans also like?

Beyond Model building itself, the audience over-indexes on Scale model (19.86×), IU (singer) (20.51×), PIKO (30.12×), and Warhammer 40,000: Space Marine (35.21×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Model building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.