PIKO Audience in Germany
PIKO has an estimated audience of 253,926 people in Germany. 0.0% are female, 100.0% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Model building, Märklin, Rail transport, Miniatur Wunderland, Deutsche Bahn.
The average PIKO fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Model building, Märklin, Rail transport, with strongest over-indexing on Model building (27.95× the country average). Demographically, the PIKO audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of PIKO fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 45.5 |
| Estimated audience size | 253,926 |
Audience persona
The typical PIKO fan in Germany is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Model building.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 35,709 | 0.64× |
| Bayern | 30,652 | 0.75× |
| Sachsen | 29,563 | 2.37× |
| Baden-Württemberg | 22,611 | 0.65× |
| Niedersachsen | 16,506 | 0.67× |
| Thüringen | 15,431 | 2.38× |
| Hessen | 13,023 | 0.67× |
| Sachsen-Anhalt | 12,443 | 1.89× |
| Brandenburg | 10,604 | 1.35× |
| Rheinland-Pfalz | 8,618 | 0.68× |
| Berlin | 8,480 | 0.75× |
| Schleswig-Holstein | 5,874 | 0.64× |
| Mecklenburg-Vorpommern | 5,685 | 1.17× |
| Hamburg | 2,609 | 0.45× |
| Saarland | 1,300 | 0.42× |
| Bremen | 1,091 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Model building | 27.95× | Kids & Family |
| Märklin | 66.99× | Kids & Family |
| Rail transport | 7.54× | Travel & Leisure |
| Miniatur Wunderland | 15.92× | Travel & Leisure |
| Deutsche Bahn | 3.19× | Cars & Mobility |
| Aral AG | 2.45× | Cars & Mobility |
| Obi (store) | 1.98× | Shopping |
| Public transport | 3.74× | Cars & Mobility |
| Hardware store | 2.83× | Home & Garden |
| Lego | 2.77× | Kids & Family |
| 3. Liga | 2.89× | Sports |
| Andrea Berg | 3.25× | Music & Radio |
| Schlager music | 2.04× | Music & Radio |
| Solar energy | 2.1× | Home & Garden |
| ZDF | 1.75× | Movies & TV |
| Used car | 1.91× | Cars & Mobility |
| Museum | 2.12× | Arts & Culture |
| Viessmann | 5.95× | Home & Garden |
| Helene Fischer | 1.75× | Music & Radio |
| Beatrice Egli | 2.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.76 |
| Convenience Orientation | PREMIUM | 1.58 |
| Tradition | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.42 |
| Need for Security | CONSERVATISM | 1.37 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.3% |
| Saudi Arabia | 16.2% |
| Japan | 15.4% |
See PIKO audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does PIKO have in Germany?
PIKO has an estimated audience of 253,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PIKO fans?
0.0% of PIKO fans are female, 100.0% are male, with an average age of 45.5 years.
Which brands do PIKO fans like most?
PIKO fans show strongest brand affinity for Model building (27.95×), Märklin (66.99×), and Rail transport (7.54×) over the country average.
Where do PIKO fans live in Germany?
PIKO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 35,709), Bayern (reach 30,652), and Sachsen (reach 29,563). These three regions account for the largest share of the active audience.
What other brands do PIKO fans also like?
Beyond PIKO itself, the audience over-indexes on Märklin (66.99×), Rail transport (7.54×), Miniatur Wunderland (15.92×), and Deutsche Bahn (3.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PIKO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.