PIKO Target Market in Germany
A data profile of the people who buy, follow and care about PIKO in Germany — modelled from more than twelve digital signal sources. PIKO has an estimated audience of 259,542 people in Germany.
The average PIKO fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.
Top brand affinities include Märklin, Model building, Rail transport, with strongest over-indexing on Märklin (73.75× the country average).
Demographically, the PIKO audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical PIKO fan in Germany is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Märklin.
At a glance
The key figures that characterise the PIKO profile in Germany.
Search interest · 12-month trend
Customer demographics of PIKO
0.0% are female, 100.0% are male, average age 45.5.
Gender split
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 45.5 |
| Estimated audience size | 259,542 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide PIKO audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 21.7% |
| Saudi Arabia | 17.5% |
| Japan | 15.0% |
Geography
Where the PIKO audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 2.37× | |
| 02 | Sachsen | ~30K | 2.34× | |
| 03 | Sachsen-Anhalt | ~10K | 1.89× | |
| 04 | Brandenburg | ~10K | 1.38× | |
| 05 | Mecklenburg-Vorpommern | ~6K | 1.20× | |
| 06 | Bayern | ~30K | 0.72× | |
| 07 | Berlin | ~8K | 0.72× | |
| 08 | Rheinland-Pfalz | ~9K | 0.68× | |
| 09 | Baden-Württemberg | ~20K | 0.66× | |
| 10 | Bremen | ~1K | 0.66× | |
| 11 | Niedersachsen | ~20K | 0.65× | |
| 12 | Hessen | ~10K | 0.65× | |
| 13 | Schleswig-Holstein | ~6K | 0.65× | |
| 14 | Nordrhein-Westfalen | ~30K | 0.61× | |
| 15 | Saarland | ~2K | 0.55× | |
| 16 | Hamburg | ~3K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the PIKO audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Märklin | Kids & Family | 73.75× | ||
| 02 | Model building | Kids & Family | 30.12× | ||
| 03 | Miniatur Wunderland | Travel & Leisure | 18.56× | ||
| 04 | Rail transport | Travel & Leisure | 10.04× | ||
| 05 | Conrad Electronic | Shopping | 7.99× | ||
| 06 | Public transport | Cars & Mobility | 6.20× | ||
| 07 | Viessmann | Home & Garden | 5.91× | ||
| 08 | Makita | Home & Garden | 4.12× | ||
| 09 | Deutsche Bahn | Cars & Mobility | 3.64× | ||
| 10 | Thomann | Shopping | 3.44× | ||
| 11 | Andrea Berg | Music & Radio | 3.21× | ||
| 12 | Aral AG | Cars & Mobility | 3.15× | ||
| 13 | Udo Lindenberg | Music & Radio | 3.04× | ||
| 14 | Lego | Kids & Family | 2.96× | ||
| 15 | Solar energy | Home & Garden | 2.83× | ||
| 16 | toom Baumarkt | Shopping | 2.60× | ||
| 17 | Hardware store | Home & Garden | 2.58× | ||
| 18 | Used car | Cars & Mobility | 1.82× | ||
| 19 | ZDF | Movies & TV | 1.76× | ||
| 20 | Obi (store) | Shopping | 1.51× |
Personality of the PIKO audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.62× | |
| Tradition | CONSERVATISM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.30× | |
| Pet Ownership | JOY | 0.40× | |
| Design Affinity | PREMIUM | 0.40× |
Frequently asked questions
Who is PIKO's target market in Germany?
PIKO's target market in Germany covers an estimated 259,542 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PIKO customers?
0.0% of the PIKO audience are female, 100.0% are male, with an average age of 45.5 years.
Which brands do PIKO fans like most?
PIKO fans show strongest brand affinity for Märklin (73.75×), Model building (30.12×), and Rail transport (10.04×) over the country average.
Where do PIKO fans live in Germany?
PIKO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~30K), and Sachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do PIKO fans also like?
Beyond PIKO itself, the audience over-indexes on Model building (30.12×), Rail transport (10.04×), Miniatur Wunderland (18.56×), and Deutsche Bahn (3.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for PIKO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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