Viessmann Audience in Germany
Viessmann has an estimated audience of 956,616 people in Germany. 30.8% are female, 69.2% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: HVAC, Balkonkraftwerk, Heating system, Arnd Peiffer, Laura Dahlmeier.
The average Viessmann fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include HVAC, Balkonkraftwerk, Heating system, with strongest over-indexing on HVAC (10.3× the country average). Demographically, the Viessmann audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Viessmann fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 46.4 |
| Estimated audience size | 956,616 |
Audience persona
The typical Viessmann fan in Germany is more male, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for HVAC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,254 | 1.11× |
| Bayern | 181,851 | 1.18× |
| Baden-Württemberg | 154,092 | 1.18× |
| Hessen | 119,739 | 1.64× |
| Niedersachsen | 91,831 | 0.99× |
| Rheinland-Pfalz | 57,509 | 1.2× |
| Sachsen | 45,997 | 0.98× |
| Berlin | 33,428 | 0.78× |
| Brandenburg | 29,608 | 1× |
| Thüringen | 26,945 | 1.11× |
| Schleswig-Holstein | 25,499 | 0.74× |
| Sachsen-Anhalt | 24,022 | 0.97× |
| Hamburg | 14,629 | 0.68× |
| Saarland | 13,858 | 1.18× |
| Mecklenburg-Vorpommern | 11,752 | 0.64× |
| Bremen | 5,176 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HVAC | 10.3× | Home & Garden |
| Balkonkraftwerk | 8.89× | Home & Garden |
| Heating system | 17.4× | Home & Garden |
| Arnd Peiffer | 29.41× | Sports |
| Laura Dahlmeier | 12.24× | Sports |
| Felix Neureuther | 12.82× | Sports |
| Magdalena Neuner | 13.38× | Sports |
| Solar power | 5.26× | Home & Garden |
| Solar panel | 6.16× | Home & Garden |
| Miriam Neureuther | 13.45× | Sports |
| Vanessa Voigt | 10.93× | Sports |
| Central heating | 8.53× | Home & Garden |
| Bauhaus | 2.68× | Shopping |
| Heat pump | 6.41× | Home & Garden |
| Photovoltaics | 4.29× | Home & Garden |
| Philipp Raimund | 7.6× | Sports |
| Photovoltaic system | 5.04× | Home & Garden |
| Germany | 1.62× | Travel & Leisure |
| Efficient energy use | 3.26× | Technology & Electronics |
| Buderus | 13.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.26 |
| Patriotism | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.14 |
| Sports Activity | POWER | 1.06 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.5% |
| Italy | 9.3% |
| France | 8.6% |
See Viessmann audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Viessmann have in Germany?
Viessmann has an estimated audience of 956,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viessmann fans?
30.8% of Viessmann fans are female, 69.2% are male, with an average age of 46.4 years.
Which brands do Viessmann fans like most?
Viessmann fans show strongest brand affinity for HVAC (10.3×), Balkonkraftwerk (8.89×), and Heating system (17.4×) over the country average.
Where do Viessmann fans live in Germany?
Viessmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,254), Bayern (reach 181,851), and Baden-Württemberg (reach 154,092). These three regions account for the largest share of the active audience.
What other brands do Viessmann fans also like?
Beyond Viessmann itself, the audience over-indexes on Balkonkraftwerk (8.89×), Heating system (17.4×), Arnd Peiffer (29.41×), and Laura Dahlmeier (12.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viessmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.