Viessmann Target Market in Germany
A data profile of the people who buy, follow and care about Viessmann in Germany — modelled from more than twelve digital signal sources. Viessmann has an estimated audience of 971,048 people in Germany.
The average Viessmann fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Franziska Preuß, HVAC, Balkonkraftwerk, with strongest over-indexing on Franziska Preuß (17.39× the country average).
Demographically, the Viessmann audience skews more male with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Viessmann fan in Germany is more male, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for Franziska Preuß.
At a glance
The key figures that characterise the Viessmann profile in Germany.
Search interest · 12-month trend
Customer demographics of Viessmann
30.8% are female, 69.2% are male, average age 46.4.
Gender split
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 46.4 |
| Estimated audience size | 971,048 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 31% | |
| 50+ | 32% |
Geography
Where the Viessmann audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.63× | |
| 02 | Saarland | ~10K | 1.23× | |
| 03 | Rheinland-Pfalz | ~60K | 1.20× | |
| 04 | Baden-Württemberg | ~200K | 1.16× | |
| 05 | Bayern | ~200K | 1.14× | |
| 06 | Thüringen | ~30K | 1.12× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 08 | Brandenburg | ~30K | 1.00× | |
| 09 | Niedersachsen | ~90K | 0.99× | |
| 10 | Sachsen-Anhalt | ~20K | 0.99× | |
| 11 | Sachsen | ~50K | 0.97× | |
| 12 | Berlin | ~30K | 0.75× | |
| 13 | Schleswig-Holstein | ~30K | 0.75× | |
| 14 | Bremen | ~6K | 0.70× | |
| 15 | Hamburg | ~10K | 0.68× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Viessmann audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arnd Peiffer | Sports | 29.41× | ||
| 02 | Heating system | Home & Garden | 17.40× | ||
| 03 | Franziska Preuß | Sports | 17.39× | ||
| 04 | Miriam Neureuther | Sports | 13.45× | ||
| 05 | Magdalena Neuner | Sports | 13.38× | ||
| 06 | Felix Neureuther | Sports | 12.82× | ||
| 07 | Laura Dahlmeier | Sports | 12.24× | ||
| 08 | Vanessa Voigt | Sports | 10.93× | ||
| 09 | HVAC | Home & Garden | 10.30× | ||
| 10 | Balkonkraftwerk | Home & Garden | 8.89× | ||
| 11 | Central heating | Home & Garden | 8.53× | ||
| 12 | Philipp Raimund | Sports | 7.60× | ||
| 13 | Heat pump | Home & Garden | 6.41× | ||
| 14 | Solar panel | Home & Garden | 6.16× | ||
| 15 | Solar power | Home & Garden | 5.26× | ||
| 16 | Photovoltaic system | Home & Garden | 5.04× | ||
| 17 | Photovoltaics | Home & Garden | 4.29× | ||
| 18 | Efficient energy use | Technology & Electronics | 3.26× | ||
| 19 | Bauhaus | Shopping | 2.68× | ||
| 20 | Germany | Travel & Leisure | 1.62× |
Personality of the Viessmann audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Need for Security | CONSERVATISM | 1.46× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.46× | |
| Early Adopter Mentality | POWER | 0.54× | |
| Individualism | JOY | 0.58× |
Frequently asked questions
Who is Viessmann's target market in Germany?
Viessmann's target market in Germany covers an estimated 971,048 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viessmann customers?
30.8% of the Viessmann audience are female, 69.2% are male, with an average age of 46.4 years.
Which brands do Viessmann fans like most?
Viessmann fans show strongest brand affinity for Franziska Preuß (17.39×), HVAC (10.3×), and Balkonkraftwerk (8.89×) over the country average.
Where do Viessmann fans live in Germany?
Viessmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Viessmann fans also like?
Beyond Viessmann itself, the audience over-indexes on HVAC (10.3×), Balkonkraftwerk (8.89×), Heating system (17.4×), and Felix Neureuther (12.82×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Viessmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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