Magdalena Neuner Audience in Germany
Magdalena Neuner has an estimated audience of 1,309,335 people in Germany. 58.4% are female, 41.6% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Biathlon, Felix Neureuther, Red Bull Records, Whirlpool Corporation, Borussia Dortmund.
The average Magdalena Neuner fan in Germany is 39.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Biathlon, Felix Neureuther, Red Bull Records, with strongest over-indexing on Biathlon (31.4× the country average). Demographically, the Magdalena Neuner audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Biathlon
Demographics of Magdalena Neuner fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 39.1 |
| Estimated audience size | 1,309,335 |
Audience persona
The typical Magdalena Neuner fan in Germany is more female, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Biathlon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 353,309 | 1.68× |
| Nordrhein-Westfalen | 243,242 | 0.85× |
| Baden-Württemberg | 180,800 | 1.01× |
| Niedersachsen | 126,151 | 0.99× |
| Hessen | 89,219 | 0.89× |
| Sachsen | 81,504 | 1.27× |
| Rheinland-Pfalz | 66,365 | 1.01× |
| Thüringen | 51,959 | 1.56× |
| Brandenburg | 42,973 | 1.06× |
| Schleswig-Holstein | 40,259 | 0.86× |
| Sachsen-Anhalt | 37,847 | 1.12× |
| Berlin | 36,132 | 0.62× |
| Mecklenburg-Vorpommern | 24,973 | 1× |
| Hamburg | 18,256 | 0.62× |
| Saarland | 15,398 | 0.96× |
| Bremen | 5,767 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Biathlon | 31.4× | Sports |
| Felix Neureuther | 19.43× | Sports |
| Red Bull Records | 20× | Music & Radio |
| Whirlpool Corporation | 17.39× | Home & Garden |
| Borussia Dortmund | 2.2× | Sports |
| Lindsey Vonn | 5.52× | Sports |
| Ski jumping | 19.64× | Sports |
| Four Hills Tournament | 26.1× | Sports |
| FC Bayern Munich | 2.31× | Sports |
| Biathlon World Championships | 32.31× | Sports |
| Alpine skiing | 4.01× | Sports |
| In aller Freundschaft | 5.31× | Movies & TV |
| Let's Dance (German TV series) | 3.75× | Movies & TV |
| Viessmann | 11.01× | Home & Garden |
| Sportschau | 3.03× | Sports |
| Helene Fischer | 3.24× | Music & Radio |
| Giotto | 20× | Food & Beverages |
| 1. FC Heidenheim | 7.07× | Sports |
| F.C. Hansa Rostock | 4.55× | Sports |
| VfB Stuttgart | 2.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.12 |
| Risk Appetite | THRILL | 1.09 |
| Tradition | CONSERVATISM | 1.09 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.0% |
| Austria | 2.5% |
| Switzerland | 0.8% |
See Magdalena Neuner audiences in other countries
More Biathlon audiences in Germany
- Franziska Preuß (4,574,115)
- Laura Dahlmeier (2,000,443)
- Vanessa Voigt (1,155,114)
- Miriam Neureuther (828,198)
- Johannes Thingnes Bø (543,400)
Frequently asked questions
How many fans does Magdalena Neuner have in Germany?
Magdalena Neuner has an estimated audience of 1,309,335 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Magdalena Neuner fans?
58.4% of Magdalena Neuner fans are female, 41.6% are male, with an average age of 39.1 years.
Which brands do Magdalena Neuner fans like most?
Magdalena Neuner fans show strongest brand affinity for Biathlon (31.4×), Felix Neureuther (19.43×), and Red Bull Records (20×) over the country average.
Where do Magdalena Neuner fans live in Germany?
Magdalena Neuner fans in Germany are most concentrated in Bayern (reach 353,309), Nordrhein-Westfalen (reach 243,242), and Baden-Württemberg (reach 180,800). These three regions account for the largest share of the active audience.
What other brands do Magdalena Neuner fans also like?
Beyond Magdalena Neuner itself, the audience over-indexes on Felix Neureuther (19.43×), Red Bull Records (20×), Whirlpool Corporation (17.39×), and Borussia Dortmund (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magdalena Neuner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.