Rascasse Audience Intelligence

Biathlon Audience in Germany

A data profile of the people who buy, follow and care about Biathlon in Germany — modelled from more than twelve digital signal sources. Biathlon has an estimated audience of 697,497 people in Germany.

#125among Sport in Germany#3873among Topic in Germany#695in Sports

The average Biathlon fan in Germany is 43.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Franziska Preuß, Laura Dahlmeier, Magdalena Neuner, with strongest over-indexing on Franziska Preuß (43.27× the country average).

Demographically, the Biathlon audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Biathlon fan in Germany is balanced, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Franziska Preuß.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biathlon profile in Germany.

Audience size
697K
in Germany
Gender
49.4%♀
50.6% male
Age
43.7
average years
Country rank
#8893
Topic in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biathlon fans

49.4% are female, 50.6% are male, average age 43.7.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Biathlon audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age43.7
Estimated audience size697,497
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Biathlon audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4927%
50+28%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Biathlon audience comes from Germany.

Worldwide audience distribution share by country for Biathlon
CountryShare
Germany19.8%
Sweden11.8%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biathlon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Biathlon fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K2.32×
02Sachsen~60K1.84×
03Sachsen-Anhalt~30K1.52×
04Mecklenburg-Vorpommern~20K1.33×
05Brandenburg~30K1.24×
06Bayern~100K1.02×
07Niedersachsen~60K0.83×
08Rheinland-Pfalz~30K0.79×
09Baden-Württemberg~70K0.78×
10Schleswig-Holstein~20K0.75×
11Saarland~6K0.73×
12Hessen~40K0.69×
13Nordrhein-Westfalen~100K0.64×
14Berlin~20K0.62×
15Hamburg~8K0.50×
16Bremen~2K0.41×
Fig. 06

Affinity by region

Affinity by region — Biathlon, Germany
0.41×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biathlon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biathlon audience
#·InterestCategoryAffinity×
01Ole Einar BjørndalenSports46.00×
02Selina GrotianSports45.49×
03Einar HedegartSports45.49×
04Tommaso GiacomelSports45.49×
05Miriam NeureutherSports44.43×
06Franziska PreußSports43.27×
07German Ski AssociationSports42.67×
08Laura DahlmeierSports41.66×
09Denise HerrmannSports41.66×
10Justus StrelowSports40.10×
11Magdalena NeunerSports36.63×
12Biathlon auf SchalkeSports34.58×
13Vanessa VoigtSports33.87×
14Arnd PeifferSports27.80×
15Swing (dance)Music & Radio23.86×
16Joey KellyMovies & TV21.39×
17Deutscher SkiverbandSports21.33×
18Nathalie ArmbrusterSports20.80×
19Cross-country skiingSports12.80×
20Lindsey VonnSports8.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biathlon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biathlon audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
TraditionCONSERVATISM1.41×
Sports ActivityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biathlon audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
ExtroversionTHRILL0.72×
IndividualismJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biathlon have in Germany?

Biathlon has an estimated audience of 697,497 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Biathlon fans?

49.4% of Biathlon fans are female, 50.6% are male, with an average age of 43.7 years.

03

Which brands do Biathlon fans like most?

Biathlon fans show strongest brand affinity for Franziska Preuß (43.27×), Laura Dahlmeier (41.66×), and Magdalena Neuner (36.63×) over the country average.

04

Where do Biathlon fans live in Germany?

Biathlon fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Biathlon fans also like?

Beyond Biathlon itself, the audience over-indexes on Laura Dahlmeier (41.66×), Magdalena Neuner (36.63×), Vanessa Voigt (33.87×), and Miriam Neureuther (44.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Biathlon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Biathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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