Biathlon Audience in Germany
Biathlon has an estimated audience of 697,497 people in Germany. 49.4% are female, 50.6% are male, average age 43.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Laura Dahlmeier, Magdalena Neuner, Miriam Neureuther, Vanessa Voigt, Selina Grotian.
The average Biathlon fan in Germany is 43.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Laura Dahlmeier, Magdalena Neuner, Miriam Neureuther, with strongest over-indexing on Laura Dahlmeier (41.66× the country average). Demographically, the Biathlon audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Biathlon fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 43.7 |
| Estimated audience size | 697,497 |
Audience persona
The typical Biathlon fan in Germany is balanced, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Laura Dahlmeier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 117,948 | 1.05× |
| Nordrhein-Westfalen | 101,055 | 0.66× |
| Baden-Württemberg | 76,552 | 0.8× |
| Sachsen | 63,703 | 1.86× |
| Niedersachsen | 57,895 | 0.85× |
| Thüringen | 39,829 | 2.24× |
| Hessen | 37,945 | 0.71× |
| Rheinland-Pfalz | 28,324 | 0.81× |
| Sachsen-Anhalt | 26,977 | 1.49× |
| Brandenburg | 26,383 | 1.22× |
| Berlin | 20,067 | 0.64× |
| Schleswig-Holstein | 18,895 | 0.75× |
| Mecklenburg-Vorpommern | 17,001 | 1.28× |
| Hamburg | 8,178 | 0.52× |
| Saarland | 5,958 | 0.7× |
| Bremen | 2,375 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laura Dahlmeier | 41.66× | Sports |
| Magdalena Neuner | 36.63× | Sports |
| Miriam Neureuther | 44.43× | Sports |
| Vanessa Voigt | 33.87× | Sports |
| Selina Grotian | 45.49× | Sports |
| German Ski Association | 42.67× | Sports |
| Denise Herrmann | 41.66× | Sports |
| Justus Strelow | 40.1× | Sports |
| Tommaso Giacomel | 45.49× | Sports |
| Biathlon auf Schalke | 34.58× | Sports |
| Lindsey Vonn | 8.77× | Sports |
| Deutscher Skiverband | 21.33× | Sports |
| Einar Hedegart | 45.49× | Sports |
| Joey Kelly | 21.39× | Movies & TV |
| Swing (dance) | 23.86× | Music & Radio |
| Nathalie Armbruster | 20.8× | Sports |
| Arnd Peiffer | 27.8× | Sports |
| Simon Schempp | 30.34× | Sports |
| Cross-country skiing | 12.8× | Sports |
| Mikaela Shiffrin | 15.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.66 |
| Sports Activity | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Pet Ownership | JOY | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.8% |
| Sweden | 11.9% |
| France | 9.5% |
See Biathlon audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Biathlon have in Germany?
Biathlon has an estimated audience of 697,497 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Biathlon fans?
49.4% of Biathlon fans are female, 50.6% are male, with an average age of 43.7 years.
Which brands do Biathlon fans like most?
Biathlon fans show strongest brand affinity for Laura Dahlmeier (41.66×), Magdalena Neuner (36.63×), and Miriam Neureuther (44.43×) over the country average.
Where do Biathlon fans live in Germany?
Biathlon fans in Germany are most concentrated in Bayern (reach 117,948), Nordrhein-Westfalen (reach 101,055), and Baden-Württemberg (reach 76,552). These three regions account for the largest share of the active audience.
What other brands do Biathlon fans also like?
Beyond Biathlon itself, the audience over-indexes on Magdalena Neuner (36.63×), Miriam Neureuther (44.43×), Vanessa Voigt (33.87×), and Selina Grotian (45.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.