Rascasse Audience Intelligence

Biathlon Audience in United States

A data profile of the people who buy, follow and care about Biathlon in United States — modelled from more than twelve digital signal sources. Biathlon has an estimated audience of 327,153 people in United States.

#313among Sport in United States#13111among Topic in United States#4641in Sports

The average Biathlon fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Giant slalom, Deutscher Skiverband, Laura Dahlmeier, with strongest over-indexing on Giant slalom (536.81× the country average).

Demographically, the Biathlon audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biathlon fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Giant slalom.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biathlon profile in United States.

Audience size
327K
in United States
Gender
47.2%♀
52.8% male
Age
37.9
average years
Country rank
#46221
Topic in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biathlon fans

47.2% are female, 52.8% are male, average age 37.9.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Biathlon audience in United States
MetricValue
Female47.2%
Male52.8%
Average age37.9
Estimated audience size327,153
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Biathlon audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Biathlon audience comes from United States.

Worldwide audience distribution share by country for Biathlon
CountryShare
Germany19.8%
Sweden11.8%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biathlon audience in United States is strongest.

Fig. 05

Top regions by affinity

Biathlon fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.71×
02Alaska~1K1.46×
03Minnesota~7K1.41×
04Montana~1K1.38×
05Washington, District of Columbia~1K1.32×
06Utah~4K1.26×
07Massachusetts~8K1.24×
08Wisconsin~6K1.24×
09Colorado~6K1.22×
10New Hampshire~2K1.22×
11North Dakota<1K1.20×
12Washington~8K1.19×
13Hawaii~2K1.18×
14Maine~1K1.15×
15Connecticut~4K1.13×
16Virginia~9K1.09×
17Iowa~3K1.09×
18Pennsylvania~10K1.06×
19Oregon~4K1.02×
20Rhode Island~1K1.02×
21Illinois~10K1.00×
22New York~20K0.99×
23Maryland~5K0.98×
24Nebraska~2K0.98×
25Indiana~6K0.97×
26Kansas~3K0.97×
27Idaho~2K0.97×
28Michigan~8K0.95×
29South Dakota<1K0.95×
30New Jersey~8K0.93×
31Ohio~9K0.92×
32Missouri~5K0.91×
33North Carolina~9K0.88×
34Delaware<1K0.86×
35California~30K0.85×
36South Carolina~4K0.84×
37Oklahoma~3K0.84×
38West Virginia~1K0.82×
39Georgia~8K0.81×
40Tennessee~5K0.81×
41Kentucky~3K0.81×
42Florida~20K0.78×
43Arizona~5K0.76×
44New Mexico~1K0.76×
45Arkansas~2K0.75×
46Texas~20K0.74×
47Alabama~3K0.73×
48Louisiana~3K0.72×
49Nevada~2K0.72×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Biathlon, United States
0.70×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biathlon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biathlon audience
#·InterestCategoryAffinity×
01Laura DahlmeierSports785.92×
02Tommaso GiacomelSports785.92×
03Maren KirkeeideSports785.92×
04Einar HedegartSports785.92×
05Océane MichelonSports785.92×
06Giant slalomSports536.81×
07Deutscher SkiverbandSports212.48×
08Fischer (company)Sports74.64×
09FIS Alpine Ski World CupSports42.52×
10Mikaela ShiffrinSports39.73×
11CaribouMusic & Radio25.30×
12Cross-country skiingSports24.19×
13Alex HonnoldSports20.00×
14BraidsMusic & Radio19.99×
15Ice climbingSports18.68×
16Lindsey VonnSports16.38×
17Academy Sports + OutdoorsShopping13.69×
18Travel AdventuresTravel & Leisure12.14×
19ProductivityBusiness & Career10.21×
20Sprint (running)Sports10.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biathlon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biathlon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Sports ActivityPOWER2.04×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biathlon audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.75×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biathlon have in United States?

Biathlon has an estimated audience of 327,153 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Biathlon fans?

47.2% of Biathlon fans are female, 52.8% are male, with an average age of 37.9 years.

03

Which brands do Biathlon fans like most?

Biathlon fans show strongest brand affinity for Giant slalom (536.81×), Deutscher Skiverband (212.48×), and Laura Dahlmeier (785.92×) over the country average.

04

Where do Biathlon fans live in United States?

Biathlon fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Biathlon fans also like?

Beyond Biathlon itself, the audience over-indexes on Deutscher Skiverband (212.48×), Laura Dahlmeier (785.92×), Tommaso Giacomel (785.92×), and Maren Kirkeeide (785.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Biathlon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Biathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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