Biathlon Audience in United States

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Biathlon has an estimated audience of 327,153 people in United States. 47.2% are female, 52.8% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Giant slalom, Laura Dahlmeier, Tommaso Giacomel, Maren Kirkeeide, FIS Alpine Ski World Cup.

The average Biathlon fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Giant slalom, Laura Dahlmeier, Tommaso Giacomel, with strongest over-indexing on Giant slalom (536.81× the country average). Demographically, the Biathlon audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Biathlon fans

Demographic split for Biathlon audience in United States
MetricValue
Female47.2%
Male52.8%
Average age37.9
Estimated audience size327,153

Audience persona

The typical Biathlon fan in United States is balanced, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Giant slalom.

Top regions in United States

Top regions ranked by reach for Biathlon in United States
RegionReachAffinity
California32,4590.9×
New York21,1011.15×
Texas18,7900.67×
Florida15,1190.68×
Pennsylvania10,5210.96×
Illinois10,1570.93×
Massachusetts9,3821.46×
Washington9,2071.4×
North Carolina8,4480.86×
Virginia8,1341.02×
Michigan7,6310.89×
Ohio7,4820.74×
New Jersey7,3200.88×
Georgia7,1560.71×
Colorado7,1231.38×
Minnesota5,9451.27×
Maryland5,4550.97×
Wisconsin5,3961.1×
Tennessee4,9170.75×
Arizona4,6850.7×
Oregon4,4701.19×
Missouri4,3700.83×
Utah4,3391.48×
Indiana4,3290.72×
Connecticut3,6291.11×
South Carolina3,5980.73×
Louisiana2,8610.68×
Kentucky2,8200.69×
Alabama2,5800.56×
Oklahoma2,3790.65×
Kansas2,2400.87×
Iowa2,1560.8×
Nevada2,0460.65×
Hawaii2,0231.44×
Arkansas1,8110.67×
Maine1,7451.49×
Idaho1,6461×
New Hampshire1,6451.28×
Montana1,6361.8×
Washington, District of Columbia1,5791.61×
Alaska1,4982.14×
Mississippi1,4590.54×
Vermont1,3042.27×
Nebraska1,1980.73×
New Mexico1,0860.66×
Rhode Island1,0371×
West Virginia8740.57×
Delaware6700.74×
Wyoming6011.24×
South Dakota5240.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biathlon audience
BrandAffinityCategory
Giant slalom536.81×Sports
Laura Dahlmeier785.92×Sports
Tommaso Giacomel785.92×Sports
Maren Kirkeeide785.92×Sports
FIS Alpine Ski World Cup42.52×Sports
Einar Hedegart785.92×Sports
Travel Adventures12.14×Travel & Leisure
Océane Michelon785.92×Sports
Mikaela Shiffrin39.73×Sports
Fischer (company)74.64×Sports
Academy Sports + Outdoors13.69×Shopping
Lindsey Vonn16.38×Sports
Cross-country skiing24.19×Sports
Caribou25.3×Music & Radio
Sprint (running)10.18×Sports
Alex Honnold20×Sports
Productivity10.21×Business & Career
Braids19.99×Music & Radio
Ice climbing18.68×Sports
Shop 'n Save48.81×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biathlon audience
TraitClusterScore
Sports ActivityPOWER3.01
Risk AppetiteTHRILL1.98
Design AffinityPREMIUM1.43
Luxury OrientationPREMIUM1.41
MindfulnessBALANCE1.37
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Biathlon
CountryShare
Germany19.8%
Sweden11.9%
France9.5%

See Biathlon audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Biathlon have in United States?

Biathlon has an estimated audience of 327,153 people in United States, concentrated in California and New York.

What is the gender split and age of Biathlon fans?

47.2% of Biathlon fans are female, 52.8% are male, with an average age of 37.9 years.

Which brands do Biathlon fans like most?

Biathlon fans show strongest brand affinity for Giant slalom (536.81×), Laura Dahlmeier (785.92×), and Tommaso Giacomel (785.92×) over the country average.

Where do Biathlon fans live in United States?

Biathlon fans in United States are most concentrated in California (reach 32,459), New York (reach 21,101), and Texas (reach 18,790). These three regions account for the largest share of the active audience.

What other brands do Biathlon fans also like?

Beyond Biathlon itself, the audience over-indexes on Laura Dahlmeier (785.92×), Tommaso Giacomel (785.92×), Maren Kirkeeide (785.92×), and FIS Alpine Ski World Cup (42.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.