Braids Audience in United States
Braids has an estimated audience of 3,333,575 people in United States. 50.6% are female, 49.4% are male, average age 41.0. Top brand affinities: Keene, New Hampshire, Mathcore, Who Wants to Be a Millionaire?, Google Home, Alaska.
Top brand affinities include Keene, New Hampshire, Mathcore, Who Wants to Be a Millionaire?, with strongest over-indexing on Keene, New Hampshire (528.63× the country average). Demographically, the Braids audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Braids fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.0 |
| Estimated audience size | 3,333,575 |
Audience persona
The typical Braids fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 528.63× | Travel & Leisure |
| Mathcore | 14.84× | Music & Radio |
| Who Wants to Be a Millionaire? | 15.89× | Movies & TV |
| Google Home | 10.17× | Technology & Electronics |
| Alaska | 1.74× | Travel & Leisure |
| Israel | 1.98× | Travel & Leisure |
| The Historian | 13.44× | Literature |
| Jingoism | 1.83× | Politics & Society |
| Product design | 1.57× | Business & Career |
| Iwi | 15.8× | |
| Voter registration | 3.04× | Politics & Society |
| Springfield, Illinois | 6.91× | Travel & Leisure |
| Eurail | 13.49× | Cars & Mobility |
| Home staging | 2.83× | Home & Garden |
| Parral, Chihuahua | 8.04× | Travel & Leisure |
| Birthday Gifts | 1.71× | Kids & Family |
| JDSU | 1.57× | Business & Career |
| Goop | 2.66× | Internet & Social Media |
| Grinch | 1.91× | Movies & TV |
| Governor of Michigan | 3.12× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Tradition | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.23 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Germany | 7.7% |
| Canada | 7.0% |
See Braids audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Braids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.