Braids Audience in United States
Braids has an estimated audience of 3,333,575 people in United States. 50.6% are female, 49.4% are male, average age 41.0. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, Flickr.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (528.63× the country average). Demographically, the Braids audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Braids fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.0 |
| Estimated audience size | 3,333,575 |
Audience persona
The typical Braids fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 528.63× | Travel & Leisure |
| AccuWeather | 13.89× | Home & Garden |
| StubHub | 12.96× | Travel & Leisure |
| DocuSign | 12.8× | Technology & Electronics |
| Flickr | 10.84× | Internet & Social Media |
| OpenTable | 13.43× | Food & Beverages |
| Dairy Queen | 6.88× | Food & Beverages |
| Robert Pattinson | 12.54× | Movies & TV |
| Idris Elba | 13.39× | Movies & TV |
| Liam Neeson | 9.93× | Movies & TV |
| Pierce Brosnan | 12.34× | Movies & TV |
| Choice Hotels | 16.14× | Travel & Leisure |
| Michelle Pfeiffer | 11.12× | Movies & TV |
| Telegram | 12.31× | Internet & Social Media |
| Natalie Portman | 10× | Movies & TV |
| GoDaddy | 11.92× | Technology & Electronics |
| Rebecca Ferguson | 13.57× | Movies & TV |
| Forrest Gump | 12.3× | Movies & TV |
| Jake Gyllenhaal | 9.49× | Movies & TV |
| Fiverr | 12.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Tradition | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.23 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Germany | 7.7% |
| Canada | 7.0% |
See Braids audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Braids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.